Martech

APRIL 23, 2024

Instead of evaluating marketing channels individually or in silos, they are assessing performance across all investments together as part of a unified strategy. Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021. The end result?

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Martech

NOVEMBER 13, 2023

In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like. A good feedback loop gives you actionable information and answers key questions, such as the best channel to reach a particular individual or audience segment or what offers are most compelling.

Planning 113

Planning Work Management Act-On Organic Leads 113

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Webbiquity

APRIL 14, 2022

Sometimes, whistleblowers can’t distribute information through conventional channels. This allows them to expose corruption and wrongdoing without fear of reprisal from their employers or corrupt governments. How Governments Use the Dark Web for Good. The Dark Web provides them with a safe and anonymous way to share information.

Spyware 136

Spyware Paid Search Agency Internet Marketing Advertising Agencies 136

KoMarketing Associates

SEPTEMBER 17, 2020

Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. Twenty-three percent use five channels, while 14% utilize between six and nine different channels.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

Marketing Insider Group

MARCH 29, 2021

Content consumption behavior: Since you’ll need to publish your content where and when they’ll find it, it pays to look at which online – and offline – channels they prefer. You might also need to look for new regional publishing channels to post links to your new posts. Create Buyer Personas.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Oktopost

MAY 11, 2022

Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. Christopher’s biggest challenge when it comes to category creation and what he would have done sooner to make the concept of content governance easier to consume. Meet Christopher Willis.

CPO 144

CPO B2B Thought Leadership Transparency Branding 144

Biznology

JANUARY 15, 2021

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

Social Media 118

Social Media Media Consulting Guidelines 118

Webbiquity

JULY 1, 2021

Although there is a lot of bureaucracy in the government, it is not wholly so. Peer-to-peer lending is a great investment channel for both businesses and investors. Grants from the Government. Businesses rarely receive government grants for starting up. They use third-party platforms to validate your credit score.

Small Business Marketing 179

Small Business Marketing Peer-to-peer P2P Business 179

Zoominfo

JANUARY 12, 2023

It also governs the use of cookies and other visitor-tracking technology. Although the rules vary depending on the marketing channel being used, they apply equally based on the type of subscriber, either corporate or individual. Corporate subscribers are considered part of a corporate body, with a separate legal status.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Martech

MARCH 11, 2024

Your objective should be to identify the optimal intersection — your sweet spot — where your advertising and data expenditures are allocated most efficiently, focusing on the channels and campaigns that provide the greatest benefit for the cost. is now its own entity and governed independently from The Trade Desk.

Cost per Acquisition 130

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 130

Biznology

JULY 21, 2021

Legal risk: Many people involved in the M&A process don’t realize that the acquiring company is legally responsible for everything that goes out on all social media channels starting on legal day one (the first day of the deal being final). That means the time to loop in the social media team is NOT on the day before day one.

Social Media 151

Social Media Advertising Agencies Media Paid Search Agency 151

Martech

DECEMBER 19, 2023

Remember, this applies only to Google accounts where someone hasn’t done anything in any Google channel for two years or longer. Click here to take the survey Furthermore, email has a nudge effect and drives consumers to other channels. In this business case, email activity was just one of the many channels and metrics involved.

Marketing & Strategy 116

Marketing & Strategy Opt-out CAN-SPAM Work Management 116

Martech

FEBRUARY 3, 2022

Good morning, Marketers, and here’s why communication governance is important. We recently published a feature that explores the possibility of allowing customers to determine their preferences for communication when it comes to cadence and channel. Of course, policing the cadence of emails is nothing new. Quote of the day. “I

Blast Campaigns 93

Blast Campaigns Custom Publishing Linkedin ROI 93

Martech

JULY 12, 2023

All this enhancement and collaboration happens in a privacy-friendly, neutral environment, with a contract governing what each participant can and can’t do with additional data. The controls also govern how data ingestion happens, what kind of matching rules are applied and how the data gets activated.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Advertising Agencies 98

Martech

DECEMBER 27, 2022

Two big pieces are a feedback loop and governance over the process. This is where a governance model for your personalized customer experiences will play a role. Instead, a good governance model: Has transparency and consistency. Remember, it’s not always about moving quickly. Measuring the ROI of personalization. Get MarTech!

ROI 135

ROI Process Personalization Lead Ranking 135

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. How do you define social media governance? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

Social Media 84

Social Media Media Peer-to-peer Transparency 84

Hinge Marketing

MARCH 8, 2021

As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). In the GovCon industry breakout report, 85 government contractors with a combined revenue of over $90 billion and more than 150 thousand employees are analyzed. The Top Challenges Facing Government Contractors.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Sprout Social

APRIL 20, 2023

Managing your channels on a day-to-day basis? That’s the person who watches the entire flow of content going out on your channels and serves as the final check and gatekeeper. Governance One area that often falls between the cracks is governance —basically control and security of your social media accounts. Be specific.

Paid Social Agency 126

Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

Martech

AUGUST 25, 2023

They won’t accurately show which channels are working. The example shows why you should gather requirements and have good data governance before using a marketing mix model. This is where I need to have data governance in place so that the data collection processes aren’t what holds up running a marketing mix model.

Marketing Attribution 98

Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 98

Hinge Marketing

DECEMBER 3, 2020

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Purchase the Inside the Buyer’s Brain, Third Edition: Government Contracting Edition.

Word of Mouth 93

Word of Mouth Conference Studies Sample 93

ClearVoice

JULY 18, 2022

A digital asset management system (DAM) gives you control over your content creation process and distribution workflows to save time and money while ensuring brand consistency across all channels and touchpoints. Facilitate the use of assets across channels. What is digital asset management? How does digital asset management work?

Digital Asset Management 98

Digital Asset Management Process Work Management Marketing Automation Services 98

Martech

SEPTEMBER 29, 2023

With the proliferation of digital channels, marketers have been able to collect troves of personal information from consumers, often without their explicit consent or awareness. However, the speed at which AI is developing is outpacing the government’s ability to regulate it.

Marketing AI 127

Marketing AI Ethics Work Management Marketing Management 127

Martech

NOVEMBER 17, 2021

Also this week, Snowflake welcomed data security company Ketch as an Accelerated Governance Partner. Another offering, Zeta Enrich, uses Zeta’s proprietary identity graph to get highly targeted audiences out of unstructured data that might come in from a marketer’s website or other channels.

Classified Ads 105

Classified Ads Advertising Agencies Privacy Paid Search Agency 105

Martech

OCTOBER 9, 2023

Each component of the martech stack must be seen as a key marketing enabler and an opportunity for orchestrated movement of content across channels. Dig deeper: DAM governance structure defined and explained DAM remains essential in modern martech stacks Marketing and creative professionals need easily accessible content to stay competitive.

Digital Asset Management 123

Digital Asset Management Work Management Marketing Management Distribution 123

Martech

JULY 31, 2023

ABM accounts organization With account-based marketing, your first strategic move is to ensure your target accounts are organized in a way that will govern when, how and how often you market to them. Here are some things to think about in mobilizing these channels in your ABM strategy. Email Marketing.

Account Based Marketing 91

Account Based Marketing Marketing & Strategy Marketing Strategy Work Management 91

Biznology

MAY 12, 2021

This day’s purpose: “to educate business leaders and IT decision makers on the importance of identity management and key components including governance, identity-centric security best practices, processes, and technology, with a special focus on the dangers of not properly securing identities and access credentials.”.

Bandwidth 104

Bandwidth Social Media Media Education 104

Salesforce Marketing Cloud

JANUARY 5, 2022

This poses a unique challenge for government workers, who often do not have all the digital tools to carry out their mission in this new virtual world. Public sector organizations, including government agencies and private sector contractors alike, play a huge role. They’re demanding that we step up and take action.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

Content Standard

MARCH 12, 2024

Consumer trust in businesses, while still higher than trust in government, non-governmental organizations (NGOs), and media, has decreased in the past five years. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations.

Media 96

Media Branding Brand Identity Storytelling 96

Martech

OCTOBER 18, 2022

System connections such as APIs or native connectors as well as third-party connections for activation channels all have various technical requirements. Establishing a data governance team is a prime solution to ensure the decision-making process for varying data requests is understood and facilitated at the enterprise level.

Enterprise Management 110

Enterprise Management Privacy Marketing & Strategy Work Management 110

Hubspot

JUNE 18, 2021

Assign proper credit to the right channels – Proper attribution is a major issue when it comes to audience tracking. With an SCV, you can identify the best and worst-performing channels for future campaigns. Set your data governance strategy. This is where your data governance standards come into play.

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Ad Building 101

Martech

JULY 25, 2022

These advances, along with business analytics technologies, let marketers get a more holistic view of their programs, regardless of channel, platform or silo. Because of these phenomena, marketers are turning to third-party tools that aren’t tied to any particular medium or channel. Privacy and the deprecation of cookies.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

Heinz Marketing

FEBRUARY 26, 2021

Business-to-Government sales. I was faced with a new situation, one where a tech company wanted our guidance on how to penetrate state governments’ buying committees. After all, can anyone who isn’t actually working in state government themselves tell you about the roles and responsibilities you’d find there?

Buy 110

Buy Ideal Customer Profiles Buyer Personas Validation 110

Martech

AUGUST 12, 2022

Interdepartmental strategy and governance to figure out and then execute your tactics across numerous channels: media buys, web, apps, messaging-oriented campaigns, e-commerce, and customer service. The term “reliable connector” should give you pause. In any case, decisioning and journey orchestration are not going away.

Vendors 135

Vendors Lead Ranking Advertising Agencies Touchpoints 135

Litmus

JULY 7, 2022

It requires discipline, governance, and proactivity with teams (and vendors) across your organization. If your email isn’t getting through to customers because of a data hygiene issue upstream, you’re not going to maximize the value of the email channel based on whatever you’re spending on it,” says Barrero.

Data Hygiene 91

Data Hygiene Work Management Marketing Management Email Marketing 91

Litmus

OCTOBER 11, 2022

First-party data: Individual-level data that is collected directly from your audience on your own channels. Establish a governance model to control permissions in data tools and designate a power user for every data push. Be sure to think through your governance processes to identify which data issues can be avoided.

Email Marketing 86

Email Marketing Data Hygiene Personalization Planning 86

Martech

OCTOBER 18, 2021

” With the greatly increased availability of ad-free and ad-light entertainment sources, such as subscription streaming channels, inaction will have grave consequences. A pincer movement by government and walled gardens. ” In particular, pay attention to consumer demand for a value exchange within the ad context. .”

Advertisements 116

Advertisements Advertising Ad Exchange Paid Search Agency 116