Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. Compare your team’s existing skills with the skills required to execute your marketing strategies effectively.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 116

Work Management Marketing Management Software Product 116

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Performing a content audit is like breathing new life into your entire content strategy. Each asset and content category should be graded using a predetermined rating scale.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Act-On 117

Act-On Trends Paid Search Agency eCommerce 117

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. And yet, 79% of redditors agreed that “once I find a brand I like, I stay loyal to that brand,” also tops among social media users.¹ How can this be true?

Research 145

Research Loyalty Case Studies Communities 145

Sprout Social

OCTOBER 26, 2023

To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories. From influencer marketing growth stats to data surrounding the top three influencer marketing platforms, learn more about the state of this marketing strategy and how to get started.

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing Strategy 128

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Martech

MARCH 7, 2024

Using AI, SpotOn Marketing Assist creates the marketing campaign content, while the imagery is selected using the restaurant images uploaded or stock photography; both are generated based on the restaurant’s pre-determined category, business goals and specific event. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Marketing AI 108

Marketing AI Work Management Marketing Management Barriers 108

Oktopost

JUNE 6, 2023

Add a long buyer cycle into the mix, and the need for a strong strategy becomes even more crucial! So how can social media marketers effectively maintain brand awareness and establish themselves as thought leaders in their field? Enter Clare Cavenagh , Communications and Social Media Executive at Singletrack.

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 65

Social Media Template Work Management Marketing Management 65

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. This capability enables you to adjust your strategies proactively and remain competitive.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram. The four categories are just the tip of the iceberg.

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Martech

APRIL 25, 2024

That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. Dominate the social platforms Facebook and X. Do not try to fit this sprawling generation into a one-size-fits-all box. Outspend on Temu.

Television marketing 70

Television marketing Planning Paid Search Agency Peer-to-peer 70

SocialPilot

FEBRUARY 11, 2024

The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This statistic highlights the significant impact of AI integration on influencer marketing strategies. Influencer Identification First things first: You need to identify the right influencer.

Sales Management 90

Sales Management ROI Planning Work Management 90

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? What’s their email marketing strategy? In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What kind of content are they publishing on their blog? You need to know it all.

SWOT 97

SWOT Budget Programs Eye-Tracking Advertising Benchmark 97

Top Rank Marketing

NOVEMBER 6, 2023

Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Failure to align with broader marketing strategy Segmentation should be an integral part of your overall marketing strategy.

Segmentation 117

Segmentation B2B Marketing Planning B2B 117

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Even though the majority of marketers say influencer marketing is vital to their social strategy, only 34% have a dedicated budget for influencer marketing.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season.

Loyalty 116

Loyalty eCommerce Buzz Paid Search Agency 116

Martech

MARCH 7, 2023

Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. and North America social intelligence lead for Haleon, at The MarTech Conference. Image: Haleon.

Social Media 93

Social Media Media Marketing Management Conference 93

Contently

JANUARY 17, 2023

Group the inventory of facts into three categories: Category One includes the core facts central to the piece’s argument. Category Two includes important core facts that are part of the central argument but without which the piece could still stand. Use a multi-level process for fact-checking the piece. Stay informed!

Practices 151

Practices Generation Best Practices Content 151

Sprout Social

JUNE 28, 2023

We’ll also share how to use the tool in combination with an advanced social analytics solution to drive results faster. It’s a valuable tool for evaluating the impact and effectiveness of your Instagram marketing strategy. Choose the category that best describes your business. What is Instagram Insights?

Ideal Customer Profiles 102

Ideal Customer Profiles Analysis Profiling Budget Programs 102

ClearVoice

JANUARY 8, 2024

Crafting a successful marketing strategy requires a clear roadmap, and goals are the guiding lights directing efforts, resources, and creative initiatives toward achieving specific outcomes. This article explores the pivotal role of goal setting in marketing strategy. XYZ Electronics Marketing Goal Categories: 1.

Allocation 94

Allocation Planning Paid Search Agency Marketing Analytics Tools 94

Navigate the Channel

MAY 22, 2023

Nearly 20 years after Mark Zuckerberg brought the world Facebook, most businesses and companies recognize the value of a consistent presence on social media. Even if you understand some of social media’s value to your business, if you plan and create your own social media content, you may struggle with consistency.

Social Media 65

Social Media Planning Tips Media 65

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Valasys

JULY 31, 2023

By automating repetitive tasks, such as content scheduling, social media posting, and email campaigns, businesses can save valuable time and resources, allowing their teams to focus on more strategic and creative endeavors. The tool enables planning and scheduling of content, pausing posts from specific categories, and making bulk edits.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. With all the news around COVID-19, our usual social content just doesn’t feel relevant. — Sprout Social (@SproutSocial) March 13, 2020. Published on Categories.

Resources 99

Resources Social Media Custom Publishing Digital Transformation 99

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. And social listening can unearth these game-changing insights…if you know how to use it. Listening is like mining social data to get to the buried gold insights, so you can put social data into action.

Social Media 123

Social Media Examples Work Management Media 123

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Social Media: Where do you intend to post the content?

Ad Building 65

Ad Building Tips Content Social Media 65

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy.

Ad Building 140

Ad Building Brand Identity Branding Marketing & Strategy 140

Martech

FEBRUARY 28, 2024

Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches. Take the fashion retail category, where common queries include: “How to clean white sneakers.” So, how can retailers apply this strategy?

Trust Marketing 115

Trust Marketing Loyalty Ad Building Planning 115

ClickZ

MARCH 9, 2021

It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years. StarKist implemented social listening platform Netbase Quid to leverage social listening and better understand what consumers wanted. We were in a stagnating, declining category,” says Mecs. “We

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Brandpoint

JUNE 5, 2023

In the world of social media, where attention is a scarce resource, driving engagement can be a daunting task, especially for brands operating in less-than-engaging categories. One such expert is Britt Fero, Principal of PB&, a renowned agency specializing in social media marketing. We’re sociable creatures. Read the room.

Advertising Agencies 62

Advertising Agencies Social Media Paid Search Agency Communities 62

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106