Influitive

JANUARY 5, 2022

With 2022 now in full swing, customer advocacy, marketing and community management professionals are ready to seize the opportunity and make this the year of the customer. The post Influitive Named a G2 Category Leader for Sixteen Consecutive Quarters appeared first on Influitive.

Class 130

Class Communities ROI Brand Identity 130

Martech

FEBRUARY 2, 2023

This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.

Lead Ranking 141

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 141

Martech

SEPTEMBER 22, 2021

Merchants must now try to keep as much of their newly gained customers but also focus on the traditional battleground: winning market share from competitors. Commerce Signals recently debuted “product-level audiences” that enable brands to target ads directly to buyers of their categories. Real purchases equal real insights.

Tactics 94

Tactics Privacy Purchase Marketing 94

Martech

MARCH 3, 2023

This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. It takes a fully-functioning team across multiple disciplines to create successful marketing results. Over time, additional structure and a stronger focus on sales and competitive marketing may be needed. Get MarTech!

Peer-to-peer 104

Peer-to-peer Work Management Lead Ranking Paid Search Agency 104

LeanData

AUGUST 12, 2020

When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. We were sitting at the dawn of a new age of sales and marketing that had to be data driven and centered around the customer, similar to the evolution in B2C of Amazon. Looking ahead.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Case Studies 93

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. These are just a representative sample — and worth noting that many vendors in the space span multiple categories. Collectively, they had estimated combined revenues of $3.9

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Brandpoint

JUNE 5, 2023

In the world of social media, where attention is a scarce resource, driving engagement can be a daunting task, especially for brands operating in less-than-engaging categories. One such expert is Britt Fero, Principal of PB&, a renowned agency specializing in social media marketing. This is where creativity can play. Love yourself.

Advertising Agencies 62

Advertising Agencies Social Media Paid Search Agency Communities 62

Martech

SEPTEMBER 1, 2021

New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. Leilo (pronounced “lay low”) is a legitimate groundbreaker, blazing the trail for a new category of beverages. But breaking ground in a new category requires marketing that builds from the ground up.

Merchandising 101

Merchandising SMS Communities Marketing Automation Services 101

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? Then they started getting picked off and integrated into broader marketing suites. Read more here.

Acquisitions 108

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 108

Contify

OCTOBER 12, 2023

The post Contify Unveils New AI-Enhanced Categories: Business Events, Themes, and Executives appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Business 52

Business Marketing 52

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Enterprise Management 98

Enterprise Management Work Management Customer Satisfaction Lead Scoring 98

ClickZ

MARCH 9, 2021

30-second summary: StarKist, a 100-year-old company, was facing uncertainty in the market. It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years. Over the past five years, StarKist has leveraged consumer and market intelligence to reinvigorate their brand.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Golden Spiral

DECEMBER 5, 2019

How do you know when your marketing efforts are merely distinguishing yourself among your competition or creating a brand new category that needs a name and identity. While leading marketing for Gainsight , he forged a new path for "Customer Success." One's a harder lift than another.

CMO 87

CMO B2B Hubspot Brand Identity 87

ClickZ

JANUARY 22, 2021

Vibenomics, a tech-driven AOOH advertising company partnered with IRI®, a data analytics and marketing company with sku-level access to point-of-sale data, to measure the direct sales impact of exposure to AOOH advertising. The most significant lift in sales seen in the adult beverage category at 34.1%. skincare products).

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105

Metadata

OCTOBER 12, 2020

For us founders who read “Play Bigger” and watch the likes of Salesforce create and dominate an entire category, learning the non-romantic overnight story, getting the #fail moments, overcoming adversity, and discovering hidden absolute truths is the best schooling. Bringing innovation to the market can be unchartered territory.

Marketing Automation Services 75

Marketing Automation Services Eloqua Startups B2B Sales 75

accelerate agency

OCTOBER 31, 2022

accelerate agency has been shortlisted in 5 categories in the 2022 US Agency Awards, a competition open to all creative, design, digital, marketing, advertising, media and public relations agencies with a presence in the United States. I really couldn’t be more thrilled.”

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Public Relations 52

accelerate agency

OCTOBER 31, 2022

accelerate agency has been shortlisted in 5 categories in the 2022 US Agency Awards, a competition open to all creative, design, digital, marketing, advertising, media and public relations agencies with a presence in the United States. I really couldn’t be more thrilled.”

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Public Relations 52

accelerate agency

OCTOBER 31, 2022

accelerate agency has been shortlisted in 5 categories in the 2022 US Agency Awards, a competition open to all creative, design, digital, marketing, advertising, media and public relations agencies with a presence in the United States. accelerate agency was also shortlisted in four agency categories: SEO Agency of the Year.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Public Relations 52

accelerate agency

OCTOBER 27, 2022

Our Head of Strategic Partnerships, Lewis Morfoot got a well deserved shortlisting in the Rising Star category. These are: Best Use of Search – B2B (SEO) Most Innovative Campaign (SEO) Best SEO Campaign Best Use of Content Marketing We are especially proud of the results we’ve secured for Dialpad.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Domain 52

accelerate agency

OCTOBER 27, 2022

Our Head of Strategic Partnerships, Lewis Morfoot got a well deserved shortlisting in the Rising Star category. These are: Best Use of Search – B2B (SEO) Most Innovative Campaign (SEO) Best SEO Campaign Best Use of Content Marketing We are especially proud of the results we’ve secured for Dialpad.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Domain 52

accelerate agency

OCTOBER 27, 2022

Our Head of Strategic Partnerships, Lewis Morfoot got a well deserved shortlisting in the Rising Star category. Best Use of Content Marketing. Speaking of the bumper haul of nominations, our CEO Nick Brown said, “I’m really delighted that we’ve been shortlisted in all six of the categories we entered for this year’s UK Search Awards.”.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Domain 52

Mereo

DECEMBER 11, 2023

The article outlines how to achieve sales efficiency during these uncertain market conditions — which will help lead your organization to sustainable revenue performance. The post Mereo Selected as Finalist in 2 Categories of 2023 Top Sales Awards appeared first on Mereo. Learn more at www.mereo.co.

B2B Thought Leadership 41

B2B Thought Leadership Thought Leadership Sales Cycle B2B Sales 41

Metadata

OCTOBER 6, 2020

Metadata named the Top Leader in multiple reports of the Account-Based Advertising category for the first time, proving the ABM market is shifting towards demand technologies San Francisco, CA, Oct. Metadata is also in the Marketing Account Intelligence, Account-Based Analytics, and Account-Based Orchestration Platforms categories.

Marketing Analytics Tools 90

Marketing Analytics Tools Advertisements Advertising Customer Satisfaction 90

accelerate agency

DECEMBER 6, 2022

accelerate agency has been shortlisted in three categories in the 2023 UK Digital Excellence Awards. Categories cover website design, marketing campaigns, new software tools, and digital team performance. The UK Digital Excellence Awards celebrates top performers across a wide range of digital industries in the UK.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Outreach 52

accelerate agency

DECEMBER 6, 2022

accelerate agency has been shortlisted in three categories in the 2023 UK Digital Excellence Awards. Categories cover website design, marketing campaigns, new software tools, and digital team performance. The UK Digital Excellence Awards celebrates top performers across a wide range of digital industries in the UK.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Outreach 52

accelerate agency

DECEMBER 6, 2022

accelerate agency has been shortlisted in three categories in the 2023 UK Digital Excellence Awards. Categories cover website design, marketing campaigns, new software tools, and digital team performance. They are: SEO Campaign of the Year – B2B. Best Outreach Campaign. SEO Agency of the Year.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Outreach 52

Litmus

MAY 17, 2021

Imagine I’m flourishing a top hat while I introduce you to Litmus’ newest feature: Categories for Design Library. Modules can even be in multiple categories for flexible ease of use. Take your email marketing to the next level with Litmus Enterprise. Or Marketing > Email Team > Q2 2021 > Copy?

Organization 58

Organization Tagging Newsletter Design 58

Moz

SEPTEMBER 8, 2020

Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. When and where to choose Google categories. How to choose Google categories.

Google 65

Google Tools Business Work Management 65

Ahrefs

MARCH 21, 2023

However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want to avoid adding too many of these plugins. To help you limit your … Read more ›

Organization 86

Organization Best Practices Ads Marketing Websites 86

The Forward Observer

MARCH 15, 2024

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. Douglas Burdett, host of The Marketing Book Podcast. About the Author Allen Weiss, Ph.D.,

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Vision Edge Marketing

APRIL 13, 2021

If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing? Market Share is a Measure of Your Competitiveness.

Planning 215

Planning Marketing Management Allocation Paid Search Agency 215

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. This is the third episode of the Category Creators podcast. We talk a little bit about how to create categories and what you did at companies to make your category successful. Welcome, everyone, to the Category Creator podcast.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. This is the third episode of the Category Creators podcast. We talk a little bit about how to create categories and what you did at companies to make your category successful. Welcome, everyone, to the Category Creator podcast.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten. Uncertainty. Similarity.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

The Forward Observer

JANUARY 5, 2024

Create New Categories. demystifies the insight-building process in a way that can help any business leader or marketing practitioner get to higher ground. Create New Categories. Douglas Burdett, host of The Marketing Book Podcast. Any Insights Yet?: Connect the Dots. Transform Your Business. Any Insights Yet?

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152