Paul Gillin

AUGUST 29, 2012

That was the case with Pampers Dry Max. Allen was banned from the Facebook group, an action that Shah said was justified because P&G had not provided a place on the Pampers website or Facebook page to state its case. Could P&G have handled the Pampers Dry Max case better? Vindication and Lessons.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

MAY 13, 2016

Most Q&As are published both as audio podcasts and written transcripts; in some cases, video is used as well. Which is one thing I really, really like about K@W – its resourceful use of multiple media. The idea is to make it convenient for visitors to consume content in whatever format they prefer.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

FEBRUARY 22, 2011

In any case, the bigger issue for most companies isn’t whether their CRM is social but whether they are even using CRM correctly in the first place. I previously expressed my opinions about the whole concept of social CRM. It seems to me that the “social&# qualifier isn’t necessary.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Paul Gillin

JANUARY 2, 2011

With text still selected, choose TextFX|TextFX Tools|Sort lines case insensitive (at column). Select all text and choose TextFX|TextFX Tools|Insert Line Numbers. With text still selected, choose TextFX|TextFX Tools|+ Sort ascending and remove the check mark. This sorts the lines by number in descending order. You’re done!

Order 50

Order Twitter Tagging Keywords 50

Paul Gillin

MAY 13, 2010

In about two out of three cases, in fact, we start by focusing on the client’s website because so many basic issues still need attention. In most cases, these are easy to add to a template and there’s no downside to having them. People usually call me for help setting up and optimizing their social marketing programs.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

JANUARY 16, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. .” In a separate release, IBM said it is partnering with San Jose State University to “help students turn their social networking savvy into business ready skills to prepare for the jobs of the future.”

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

MARCH 13, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. North American vendors who tune their offerings to those characteristics can tap into a huge amount of pent-up investment, she said.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

OCTOBER 14, 2010

One of the audience members last night brought up a recent case in which her company had given The New York Times a scoop on a patent her startup company was about to receive. I’m not proud of that fact, but the reality is that it’s difficult to be chummy with someone whom you believe has slapped you in the face.

PR 50

PR Public Relations Startups Tagging 50

Paul Gillin

MARCH 13, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. US firms, with their high costs and margins, are going to struggle to adapt to a leaner and more competitive way of doing business.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

JANUARY 24, 2013

Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 16, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. This is a fabulous opportunity to take your relationship with the CMO to the next level. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

APRIL 27, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. Read more coverage of Burnette’s session. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JULY 16, 2013

In many cases, new insights are the principal value a research study offers. Key Point – Essential information for one or more of the audiences you need to reach, this is one of the two or three most important findings. Important Data – Statistics that support key points or that validate the quality of the research.

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

JANUARY 17, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. And when it’s 20 below, the creative juices really get flowing. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that enable midsize companies to innovate.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

FEBRUARY 24, 2011

Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. IBM engineers celebrate Watson's victory (from an IBM YouTube video).

Trade Show 50

Trade Show Youtube Statistics Social Media 50

Paul Gillin

JULY 9, 2012

A lot of people are kicking Microsoft right now , and with good reason, but this company is hardly a basket case. Stack ranking works great for sales forces and process-oriented jobs, but it’s a disaster when applied to engineers, programmers, graphic artists or writers.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

JULY 14, 2010

In most cases, the fault will be their own. It’s better to be late than clueless. Over the next couple of years we’re going to hear a lot of companies complaining about the ineffectiveness of their social media programs.

Media 50

Media Twitter Social Media Fulfillment 50

Paul Gillin

OCTOBER 19, 2011

That doesn’t have to be the case, says David Brody, Managing Partner at North Social , a software as a service company that specializes in serving small and medium businesses (SMBs) with a suite of Facebook apps that they can quickly integrate into their Facebook presence.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

OCTOBER 7, 2010

What’s more, I question how much social interactions have to do with decision-making in many cases. Social maps – or diagrams of relationships across social platforms – sound good in theory, but are nearly impossible to create on a broad scale.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JANUARY 25, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. For inspiration, you could do worse than look at Constant Contact’s Facebook wall , where the company constantly seeks input on everything from new product ideas to the choice of band at a celebration party.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

OCTOBER 12, 2011

In his book, The New Know , Thornton May makes a case for data analysis becoming the next frontier of corporate evolution. At BP, that was not the case. Having spent the past 15 years getting their transaction systems in place, businesses will now turn their attention to making sense of the massive amounts of data they are collecting.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

FEBRUARY 7, 2011

In all cases, it focuses on bottom-line drivers. The section headlined “CareOne + Social Media: The Measurement&# on the successes page devotes substantial attention to five challenges of measuring social media ROI.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 11, 2012

For example, instead of posting a headline and a link to an article about cloud security, formulate it into a question: “This article on Cloud Computing Path makes the case that the recent Dropbox security breach proves that the cloud is not yet secure enough for the enterprise. Do you agree?”. Make it Personal.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

JANUARY 6, 2011

In many cases, the best group to run social campaigns is the customer service organization because they already understand one-to-one relationships. Effective social marketing campaigns require commitment, patience and constant innovation. They also must be backed by an organizational commitment to creating delightful customer experiences.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

MAY 10, 2010

It’s probably also a good idea to back up the infected files to a safe directory on your computer in case something goes wrong. It’s possible that the creeps who developed it have hidden code somewhere to resurrect it at a later point, so I will post an update few days from now. That said, here goes.

SIC 50

SIC Rules Tagging Service 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. In that case, the first-year ROI of hiring the salesperson is 100%, expressed as profit divided by investment: Cost of sales rep. This gives us a firm foundation to make the case for investing in the blog. Profit margin.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 24, 2013

Stand Out also has several excellent case studies from both B2C and B2B businesses that dramatize the advantages of engaging in conversation rather than spewing messages. For example, “Content should be focused on the needs of your prospects and customers – not on you, your company or your product.”

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

FEBRUARY 2, 2012

The section on selling to pain rather than opportunity is right on the mark as is the persuasive case McDade makes against “appointment setting,” a practice that focuses sales resources on meeting with people who have a lot of time on their hands.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JUNE 26, 2013

Screw the righty-lefty percentages in that case. OK, maybe that takes an element of strategy out of the game, but it’s ludicrous that pitchers should walk in from the bullpen and go through a full warm-up cycle to throw only one or two pitches.

Allocation 50

Allocation Wikipedia Lead Scoring Lead Ranking 50

Paul Gillin

MARCH 24, 2011

The finalists in the BtoB awards have seen similar results, with total traffic in one case growing nearly 14,000% across its blog and syndication channels in a single year from a substantial base. In fact, the most difficult part of judging these awards was choosing a winner.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

APRIL 28, 2011

Describing a competency hearing for fifth-grade teacher Lucienne Mohammed, Steven Brill writes that her case “is likely to take between forty and forty-five hearing days—eight times as long as the average criminal trial in the United States.&#

Classified Ads 50

Classified Ads Tips RSS Storytelling 50

Paul Gillin

APRIL 13, 2011

In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 16, 2012

In some cases, the topics are requested by IBM; however, the words and opinions are entirely my own. All back-end integration is handled in the cloud. This is one in a series of posts sponsored by IBM Midsize Business that explore people and technologies that are enabling small companies to innovate.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 20, 2011

We found some wonderful case studies, lots of innovative people and even some very clever campaigns. The same tools can be applied – and we devote 250 pages to explaining how – but the tools that B2B marketers differ in some pretty basic ways from those liked by their B2C counterparts.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

AUGUST 9, 2012

Consider this case: In 2009, Paul tweeted a complaint about his credit card provider and was pleasantly surprised to get a nearly instantaneous response from a representative of the company. When you set the precedent of addressing complaints within hours or minutes, customers will come to expect the same service all the time.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

MARCH 4, 2014

This lead from a recent Bulldog Reporter case study on business blogging certainly caught my attention: “Recent research reveals that 64% of American companies will launch their own corporate blogs in 2014, and the average budget for corporate blogging will increase by nearly one-sixth. ” Holy cow!

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

OCTOBER 31, 2011

It will likely be the case that in some job categories there are insufficient numbers of workers, which will cause assets to be created that reduce skill requirements. There is a very stochastic set of events that are occurring, but there are some similarities. What does this have to do with Watson? Demand for skills is shifting.

Correlation 50

Correlation Verticals ROI Demand 50