Moz

FEBRUARY 9, 2021

After listening to some sales and support calls on Gong (many teams use this to record customer and prospect calls), I might find out that “merchandising” is a big topic of focus. So I type “merchandising” into Keyword Explorer, add a couple more helpful filters, and boom! Tons of keyword suggestions. Ballpark length.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

JANUARY 26, 2023

For example, many popular “internet celebrities” sell their merchandise to their fans to turn a profit. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014. Case Study: Tamsen Webster Tamsen webster is a keynote speaker and message strategist. Offering ebooks?

Work Management 66

Work Management eCommerce Paid Search Agency Marketing Management 66

KoMarketing Associates

AUGUST 29, 2017

Within the Marketing Resources you can find a sub-section dedicated to Data & Measurement with case studies, industry perspectives, and analytics thought-leadership. Calling it a Demo Account is a little misleading, it is the live data for Google’s Merchandise Store. Useful Google Analytics Tools & Demos.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

SpotMe Blog

SEPTEMBER 23, 2021

Merchandise. Provide Case Studies. Be open to revealing the positive outcomes of former events you’ve held, or even offer case studies and testimonials from previous sponsors. . Promotional. Food and beverage. In-kind sponsorship. Quirky or unique . Entertainment and games. Influential figures or thought leaders.

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

Biznology

SEPTEMBER 15, 2016

Structured content is fast emerging as a necessity for content marketers for a variety of reasons, including search, reuse, and content merchandising applications. The main reason for structured content is adaptive content strategy; meaning, different devices need to display different content depending on the use case.

Buying Cycle 80

Buying Cycle Merchandising Peer-to-peer Content 80

Marketing Craftmanship

JANUARY 16, 2013

White papers and case studies become quickly outdated. For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. Blogs and newsletters demand original, timely content; not canned information.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Optinmonster

DECEMBER 11, 2020

3dcart is one of the popular eCommerce platforms that make it easy to sell your merchandise online. Check out this article: How Does OptinMonster Work (8 Benefits + 12 Case Studies). By the end of this tutorial, you’ll know exactly how to easily create a 3dcart popup that increases your sales. Why Use a 3dcart Popup.

eCommerce 89

eCommerce Trigger Marketing Template Intent 89

DemandBase

AUGUST 2, 2019

It’s likely you have a lot of resources—blogs, ebooks, datasheets, case studies, webinars. You can direct them to this page in a variety of ways: targeted advertising, personalized site content merchandising, or even as an alternate homepage experience. Give your target audiences a curated place just for them.

Website Personalization 40

Website Personalization Sales Management Top of Funnel CMS Development 40

Marketing Craftmanship

FEBRUARY 5, 2013

Every practitioner should play an active role in that process by generating relevant content – in the form of blog posts, bylined articles, case studies, industry updates, slide presentations, etc. that can be merchandised by the firm to keep the firm in play.

B2B Sales 100

B2B Sales Cross-Selling Work Management B2B Marketing 100

Convince & Convert

MAY 19, 2016

All proceeds from merchandise in The Period Shop benefited Susan’s Place, a NYC-based transitional residence for homeless women. Interestingly, The Period Shop launched on a day known for its taboos and superstitions—Friday, May 13—at 138 Fifth Avenue in New York and stayed open through Sunday evening.

Ideal Customer Profiles 88

Ideal Customer Profiles Campaigns Microsite Advertising Agencies 88

LeadSloth

AUGUST 24, 2009

For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. You are better served with B2C merchandising tools. In complex B2B sales situations you cannot rely on product-centric communications, nor on discounts (&# this week 10% off!&# ).

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

ConvertKit

OCTOBER 21, 2020

Interviews and case studies. However, if you’re a musician, you might prefer to include videos from your latest concerts, exclusive content for subscribers, and links to purchase your merchandise. Curated content is a great way to provide value without investing lots of time in creating original content of your own.

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Hubspot

MARCH 30, 2020

Fans can attend sessions led by their favorite streamers and buy branded merchandise from a slew of vendors and event sponsors (For example, Doritos is a proud sponsor of TwitchCon). This Indeed ad shows a case study about how a Twitch streamer and digital artist used Indeed to connect. Tactic: Paid Advertising.

Brand Identity 92

Brand Identity Branding Broadcasting Paid Search Agency 92

Leadspace

NOVEMBER 28, 2016

Their cloud marketing platform provides organic search, personalized site-search and digital marketing and merchandising applications, to help clients surface relevant content through search engines. Far more effective. Far more human. Take BloomReach. Unsurprising, then, that such a data-driven company would be an early adopter of ABM.

Ideal Customer Profiles 48

Ideal Customer Profiles Account Based Marketing ABM Campaigns 48

Bluetext

JULY 16, 2021

Prep them with swag bags of new branded merchandise, prepare a digital brand assets package with all new branded collateral templates like pitch decks/presentations, datasheets, white papers, business cards/stationery, email signatures, brand guidelines on how to use and apply the new branding, etc. Case Study: SpaceIQ.

Brand Identity 26

Brand Identity Branding Work Management Marketing Analytics Tools 26

ClickZ

JANUARY 24, 2020

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Being customer-centric is not only about having a “think digital-first” mindset. The average consumer today is empowered.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

ClearVoice

APRIL 30, 2020

Unlike a traditional retail experience, if you’re going to be adding a product based element — be it traditional consumer packaged goods or branded merchandise — you need to do a deep dive first to figure out how the new products align with your overall brand. Do you clearly understand what you’re selling?

Paid Search Agency 77

Paid Search Agency Ads Media Work Management 77

Hinge Marketing

MAY 1, 2015

One consultant, for example, suggested to a controlling CIO how to make small changes to the company’s merchandise return process. Show them articles you wrote, talk about speeches you gave, or refer them to case studies you developed. But you need a controller's blessing to reach out to others in an organization.

Barriers 48

Barriers Work Management Marketing Management Consulting 48

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Other perks include expedited shipping, access to exclusive merchandise and special invites to events.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Other perks include expedited shipping, access to exclusive merchandise and special invites to events.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Hubspot

AUGUST 15, 2016

The fitness industry is a perfect case study for real innovation. A three-story, 10,000-square-foot space might seem a bit ambitious for a startup fitness apparel boutique, but there's a catch : Bandier only uses one floor to actually sell its high-end merchandise.

Advertising Agencies 28

Advertising Agencies Brand Identity Branding Paid Search Agency 28

Hubspot

JULY 15, 2014

1) Poor Showcasing of Merchandise. Keep the site easy on the eye and don’t overwhelm the customer with disorganized merchandising. In the case of first-time customers, guest checkouts avoid diverting them into a new process. So, going back to the original question: What''s going wrong? Let’s see.

eCommerce 28

eCommerce Cross-Selling Merchandising Case Studies 28

Single Grain

NOVEMBER 15, 2023

The “Deion Sanders Effect” isn’t just a catchy phrase — it’s a case study in how a strong personal brand can turbocharge an entire team and its operations. So, how did one man become a catalyst for such dramatic change?

Effectiveness 52

Effectiveness Merchandising Business Lead Ranking 52

ConvertKit

MAY 6, 2021

Merchandise drops. Once people download the record and we’ve got them on the email list, we’re sending people to Spotify and YouTube and various videos and pitching merchandise and other news through ConvertKit’s automations,” he says. There’s plenty for musicians to promote via email. Album announcements. Tour dates. Music videos. “It

Rules 122

Rules Merchandising Landing Pages Youtube 122

Convince & Convert

JULY 9, 2014

As consumers interact with the photos, they’re prompted to buy the merchandise featured, with a seamless single click-through to a product page. Social Media Strategy audience engagement l''oreal lilly lucky vibes offerpop social hub social media case study social media strategy surfer magazine user generated content'

Brand Identity 146

Brand Identity Branding Marketing & Strategy Multi-Channel 146

Single Grain

JULY 6, 2023

What’s great about branded merchandise is that it can be almost anything, through the closer your swag ties into your campaign, the better. Brand Promotion 1) Glossier Brand Promotion This case study details how beauty company Glossier grew into a $1.2

Promotion 52

Promotion Planning Examples SWOT 52

Single Grain

NOVEMBER 30, 2023

Personal anecdotes, case studies, and relatable stories can create a strong connection between you and your audience. Monetization and Business Growth YouTube offers multiple monetization options, including ad revenue, sponsored content and merchandise sales. Position your content as a story that draw viewers into your videos.

Youtube 52

Youtube Video Marketing Marketing & Strategy Lead Scoring 52

Valasys

FEBRUARY 17, 2023

Sales Collaterals like eBooks, Whitepapers, Case studies, datasheets, pitch decks, sales presentations & more. By partnering with influencers, you can incentive the relationship by offering discount codes, merchandise, and other giveaways to create a long-lasting impression among your target audience. Brand accounts 3.

Lead Ranking 40

Lead Ranking Webinar Metrics Marketing Automation Services Marketing & Strategy 40

Single Grain

SEPTEMBER 14, 2022

Case Studies. Case studies are an excellent way to gauge the potential of the metaverse agency. Ensure that you review any case studies on the marketing company’s website to find the challenges they accepted and the results they generated for their clients. Advantages of Advertising in the Metaverse.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

ConvertKit

MARCH 10, 2021

Once you’ve set up a paid tier, you can use the data you’ve already collected from your subscribers—in Holiday’s case, whether or not they’ve purchased merchandise, books, or engaged with articles on his site—to change the content subscribers receive. It only takes a few clicks to monetize your email newsletter using ConvertKit.

Newsletter 126

Newsletter Tagging Work Management Custom Publishing 126

Single Grain

AUGUST 6, 2020

The advanced analytics, merchandising tools, and on-domain checkout make it a worthwhile upgrade for most. E-commerce SEO Case Study: How Primary Arms Increased Organic Revenue by 47%. Pricing Plans : Business: $18/month. Basic Commerce: $26/month. Advanced Commerce: $40/month. Book My Free E-Commerce Marketing Consultation.

eCommerce 90

eCommerce Marketing Websites Best Practices CMS Development 90

Outgrow

JANUARY 2, 2023

For example, The Coca-Cola Company develops consistent messaging systems across all of its brand activation points, including products, signage, storefronts, reseller programs, advertising, social media, merchandise, and website presence. Highlight Reviews, Testimonials, and Case Studies. Post Regularly on Social Media.

Stats 52

Stats Outgrow Brand Identity Branding 52

Ambal's Amusings

AUGUST 27, 2009

” Here are some great ways to use demand generation content to set yourself up as a thought leader in your industry: Create a Case study on how yours or other companies used a product to improve their business process. Merchandise free subscriptions to your newsletter and promote your blog on your website.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Hubspot

APRIL 20, 2015

Branded merchandise. Case studies and testimonials. Some valuable, yet still free/affordable resources you can offer include: Educational information, like e-books, guides, infographics, blog articles, webinars, tips, downloadable templates, etc. Coupons/exclusive discounts for first-time customers. Product/service samples.

Paid Search Agency 28

Paid Search Agency Merchandising Inbound Marketing Multi-Channel 28

ClearVoice

APRIL 9, 2020

Let’s take that case study you worked so hard on last quarter. Fans of the online retailer share inspiration, advice and ideas with like-minded shoppers on their personal blogs and are paid by Wayfair (or offered free products) for mentioning and linking to their merchandise. Case studies. Does it work?

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Convince & Convert

JULY 2, 2015

Understanding what products they are adding to their boards is a helpful merchandising and marketing tool. By doing this, Walgreens realized, “Pinterest users Pin for themselves; it’s a very personal profile.

Traffic 153

Traffic Marketing Websites Curation Paid Search Agency 153

Content Standard

SEPTEMBER 5, 2017

Recent Star Wars films present an excellent case study in how content marketing connected to media we love can go really well and horribly wrong all at the same time. May the Forced Be With You. Finding ways to interact and understand that love, however, reactivated their audience in a big way. Participating in Connection.

Brand Identity 60

Brand Identity Branding Cable Paid Search Agency 60