Marketing Craftmanship

FEBRUARY 5, 2013

Every practitioner should play an active role in that process by generating relevant content – in the form of blog posts, bylined articles, case studies, industry updates, slide presentations, etc. that can be merchandised by the firm to keep the firm in play.

B2B Sales 100

B2B Sales Cross-Selling Work Management B2B Marketing 100

Optinmonster

DECEMBER 11, 2020

3dcart is one of the popular eCommerce platforms that make it easy to sell your merchandise online. Cross-sell relevant products. Check out this article: How Does OptinMonster Work (8 Benefits + 12 Case Studies). Why Use a 3dcart Popup. With a 3dcart popup, you can. Grow your email list.

eCommerce 88

eCommerce Trigger Marketing Template Intent 88

Hubspot

MARCH 30, 2020

Fans can attend sessions led by their favorite streamers and buy branded merchandise from a slew of vendors and event sponsors (For example, Doritos is a proud sponsor of TwitchCon). This Indeed ad shows a case study about how a Twitch streamer and digital artist used Indeed to connect. Tactic: Paid Advertising.

Brand Identity 96

Brand Identity Branding Broadcasting Paid Search Agency 96

DemandBase

AUGUST 2, 2019

It’s likely you have a lot of resources—blogs, ebooks, datasheets, case studies, webinars. You can direct them to this page in a variety of ways: targeted advertising, personalized site content merchandising, or even as an alternate homepage experience. Give your target audiences a curated place just for them. 3) Promotions.

Website Personalization 40

Website Personalization Sales Management Top of Funnel CMS Development 40

ClickZ

JANUARY 24, 2020

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Being customer-centric is not only about having a “think digital-first” mindset. The average consumer today is empowered.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

LeadSloth

AUGUST 24, 2009

For each persona you need to have relevant content: whitepapers, blog posts, case studies, webinars, and so on. An exception is when you have a lot of customers, and want to use the Marketing Automation system to cross-sell and up-sell. You will just try harder, and still not sell anything.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. But these artificial labels do not work because no matter what you are selling, you are selling to a person.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53