Golden Spiral

JANUARY 18, 2022

Closer and more frequent communication with sales helps your marketing team write better articles, sharper case studies, and deeper content that helps your prospects overcome their biggest obstacles during the sales process. A Five-Step Sample Process for Smarketing. Ensure they are working on the right things.

Sample 62

Sample Lead Ranking Top of Funnel Lead Scoring 62

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate.

Case Studies 36

Case Studies Case Study Studies Template 36

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Contently

FEBRUARY 8, 2022

To be clear, you should categorically send influencers sample products and ensure they are satisfied before asking them to promote you online. If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. It’s not just Tesla.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

illumin

MAY 9, 2024

This is the positive shift or effect on the consumer’s perceptions of the brand, and is measured via different tools and methods (more on that below). In most cases, brand lift is measured by conducting a brand lift study. There are various methods to conduct brand lift studies.

Advertisements 59

Advertisements Advertising Brand Identity Branding 59

nDash

OCTOBER 2, 2020

In that case, you need your freelance writer portfolio to win over potential clients. And while there are plenty of important elements, the writing samples are your chance to really shine. But choosing your best writing samples isn’t easy. Match Your Writing Samples to Specific Goals. The second filter?

Sample 52

Sample Ideal Customer Profiles Work Management Tips 52

Marketing Insider Group

AUGUST 21, 2023

Either the robots replace the people in a particular role or use case, or they don’t. This is particularly the case in the industrial economy, but it also continues to increase in the professional services world. Customers expect to interact with chatbots, and studies suggest their experience is surprisingly positive.

Marketing AI 186

Marketing AI Marketing & Strategy Top of Funnel Resource Management 186

Martech

AUGUST 23, 2021

B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We We conduct neuroscience studies, which is what I am mainly involved in,” said Dr. Simon. “We In this case, we had two conditions. We’re very satisfied with that.”.

Video Marketing 131

Video Marketing Eye-Tracking Case Studies Sample 131

Contently

APRIL 11, 2019

In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing. To start, we looked at the positional breakdown within our sample. This hasn’t always been the case, though. As an official job title, content marketer is relatively new.

Studies 168

Studies Work Management Planning Content Marketing 168

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. Have a sample testimonial letter handy and customize it for each client. Leverage your on-site reviews: Not only can you pull quotes from your positive reviews, but you can reach out to those customers for more details. Use Both Email Automation & Direct Asks 2.

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

Optinmonster

APRIL 29, 2022

Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. People enjoy talking about positive experiences they’ve had. Learn how to write an epic case study or check out our case study library to see how it’s done.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Paul Gillin

JULY 15, 2011

Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Because a little negativity reinforces the validity of the positive comments you publish. Good Riddance to the Corporate Case Study.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry. Conclusion.

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

ScanmarQED

FEBRUARY 8, 2024

Previously, we highlighted the need to track the influence of price changes on your own or competitor products; however, one should also keep in mind the positioning of products and brands when changing prices. Of course, if a product is unsuccessful there is a higher chance the pricing might be adjusted, or be removed from the shelf.

Pricing 59

Pricing Price Elasticity Allocation 59

Zoominfo

MARCH 9, 2021

pricing page, case studies). TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience. Your branded content should help to position your product and services.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Convert

OCTOBER 18, 2022

Block time for studying specific newsletters. In this case, specific newsletters are those that bring the most value to your career or business goals. Now, what exactly do you do when you open a newsletter to study? We’re smart about these things because of what we study. Dig in deeply. Are there research papers included?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

SendX

JUNE 25, 2021

But the fact is, timing is a weighty factor when it comes to getting a positive response from your apology email. We’ll also give you samples of how the apology email should look like for each instance. This glitch is an isolated case since we launched the software. In this case, keep it straight to the point but optimistic.

Examples 195

Examples Sample Transparency CAN-SPAM 195

DiscoverOrg

JULY 10, 2018

A study from Gong.io You might think that positive signs and positive language are good things, but they’re not. SALESPERSON: “Here’s a case study showing companies YOUR size will LOVE all our features!”. A Buyer Persona Study by Steve W. Get Started With a Sample of Our Data.

Validation 243

Validation Budget Programs Case Studies Buyer Personas 243

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. With modern digital technology, it is easy to offer either a sample chapter to encourage a sale or a full length digital version of the book to accelerate thought leadership goals. Case Studies. E-books/Books.

Paid Content 145

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 145

DiscoverOrg

APRIL 25, 2017

Org charts are a flagship DiscoverOrg product used to understand employees’ positions within an organization hierarchy and pull multiple stakeholders into a conversation, giving weight to a sales proposition. Do you have any case studies? Is there any free data to sample? Check out our case study for Box !).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

BOP Design

APRIL 6, 2020

Downloading a case study? With content downloads, it is important to build a case of credibility through more relevant content. These leads are website conversions like a case study download, video demo request, etc. Case study downloads need to be acknowledged as worthy of a salesperson’s time!

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

ClearVoice

MAY 6, 2024

Case Studies and Examples To get a better understanding of how customer insights can power content personalization, let’s look at a few case studies and real-world examples: 9GAG Source As one of the largest cross-platform entertainment networks, 9GAG has a huge catalog of user-generated content.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Hubspot

AUGUST 21, 2023

In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet. This can be in the form of a testimonial, case study, or exciting statistic. You'll also want to introduce a case study at this point. Thanks for your time.

Template 69

Template Work Management Case Studies Case Study 69

The Customer

MAY 16, 2024

Given the surge in retail media — including audio use cases such as with Walmart Connect — it’s clearly another finger on the pulse placement. Per virtually all research (here’s a sample from Sounds Profitable ), marketers aiming for authentic connections and engaged consumers should dive in to podcasting.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Verticals 52

ClickZ

APRIL 16, 2020

Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. In this case, potential customers can use their smartphones to scan printed materials, thereby giving them access to the best features of your product. Users can be allowed to try out makeup, clothes, etc.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Go Beyond SEO

APRIL 16, 2024

Sample Pest Control Website Design Checklist: By considering these key features in your Pest Control Website Design, you can create a powerful online presence that drives growth and helps your pest control business reach its full potential. Online Booking and Contact Forms: Make it easy for visitors to reach out to you or book your services.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Convert

SEPTEMBER 13, 2021

I’ve also been in the fortunate position to run and analyze over 500 A/B tests. Of all the A/B tests I’ve seen over the years, the simplest, most profound, and most impactful are studies around pricing. These tests are based on years of research, data, and real-life case study evidence. Why A/B Test Pricing?

Pricing 64

Pricing Price eCommerce Case Studies 64

Zoominfo

OCTOBER 5, 2021

pricing page, case studies). TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience. Your branded content should help to position your product and services.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Animalz blog

FEBRUARY 27, 2023

Ask them to describe the guiding principles of a case study. So why are persuasive, wallet-opening case studies so darned rare? Case studies are one of the most widely templated types of content in existence. Most marketers create things that look like case studies instead of things that help close deals.

Case Studies 92

Case Studies Case Study Studies Peer-to-peer 92

Unbounce

MAY 6, 2021

If you’re selling furniture, it’s a great idea to include a sample image from a living room, so a customer could see what their new sofa would potentially look like in their home. According to a study by CXL , the actual size of your product image can affect its perception. This helps create a positive connection with the product.

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Marketing Interactions

OCTOBER 8, 2020

Links to the next part of the story, process, or thinking about how to solve the problem or, in the case of customers, what to do now that they’ve solved the original problem. Let’s say a buyer asks if there’s a case study about using a specific product feature. The Job of Sales Content. Content has many jobs to do.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. If qualitative research allows you to dive deep into a relatively small sample, quantitative research derives its power from volume. Find out if you are well positioned to enter a new market.

Research 94

Research B2B Marketing Sample Planning 94

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Kevin Indig

JANUARY 17, 2023

After buzz in the SEO community, CNET’s editor in Chief, Connie Guglielmo, published a statement in which she explained that the editorial team was trying AI out to see if there was a pragmatic use case and that every article is fact-checked and reviewed by an expert. This is important, and we’ll come back to it later.

SEO 52

SEO Domain Lead Ranking Content 52

Choozle

AUGUST 5, 2020

In this post, we’ll take a closer look at user engagement across a page and why we might want to rethink how we can use the fold adjustment to optimize campaigns and positively impact goals. Let’s start by asking ourselves why this might be the case. Enter Chartbeat’s study on scroll behavior. But is it really?

Allocation 52

Allocation Cost Per Thousand CPM Sample 52

ClearVoice

OCTOBER 31, 2023

Brand associations and attitudes: A well-constructed brand can evoke positive emotions. In marketing, we see this in strategies such as free trials, samples, or giveaways. In that case, their decision will likely be influenced by the $70,000 anchor. This can lead to more sales and brand loyalty. Exceed expectations if you can.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52