Marketing Insider Group

AUGUST 21, 2023

Either the robots replace the people in a particular role or use case, or they don’t. This is particularly the case in the industrial economy, but it also continues to increase in the professional services world. Customers expect to interact with chatbots, and studies suggest their experience is surprisingly positive.

Marketing AI 194

Marketing AI Marketing & Strategy Top of Funnel Resource Management 194

Contently

FEBRUARY 8, 2022

To be clear, you should categorically send influencers sample products and ensure they are satisfied before asking them to promote you online. If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. It’s not just Tesla.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Moz

JANUARY 26, 2020

When filtering these keywords by SERP features with a featured snippet and ordering by position, you get the following: I then did similar research with both Moz Pro using their featured snippet filtering capabilities as well as SEMrush, allowing me to see historical ranking. But who was taking this position away from my client?

Case Studies 64

Case Studies Case Study Features Studies 64

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate.

Case Studies 36

Case Studies Case Study Studies Template 36

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Martech

AUGUST 23, 2021

B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We We conduct neuroscience studies, which is what I am mainly involved in,” said Dr. Simon. “We In this case, we had two conditions. We’re very satisfied with that.”.

Video Marketing 133

Video Marketing Eye-Tracking Case Studies Sample 133

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. About the sample. 1,150 qualified firms participated.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

Optinmonster

APRIL 29, 2022

Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. People enjoy talking about positive experiences they’ve had. Learn how to write an epic case study or check out our case study library to see how it’s done.

Lead Generation 98

Lead Generation Lead Ranking Generation Lead Scoring 98

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. Have a sample testimonial letter handy and customize it for each client. Leverage your on-site reviews: Not only can you pull quotes from your positive reviews, but you can reach out to those customers for more details. Use Both Email Automation & Direct Asks 2.

Ideal Customer Profiles 74

Ideal Customer Profiles Tips Case Study Case Studies 74

SendX

JUNE 25, 2021

But the fact is, timing is a weighty factor when it comes to getting a positive response from your apology email. We’ll also give you samples of how the apology email should look like for each instance. This glitch is an isolated case since we launched the software. In this case, keep it straight to the point but optimistic.

Examples 195

Examples Sample Transparency CAN-SPAM 195

ScanmarQED

FEBRUARY 8, 2024

Previously, we highlighted the need to track the influence of price changes on your own or competitor products; however, one should also keep in mind the positioning of products and brands when changing prices. Of course, if a product is unsuccessful there is a higher chance the pricing might be adjusted, or be removed from the shelf.

Pricing 59

Pricing Price Elasticity Allocation 59

Zoominfo

MARCH 9, 2021

pricing page, case studies). TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience. Your branded content should help to position your product and services.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Go Beyond SEO

APRIL 16, 2024

Sample Pest Control Website Design Checklist: By considering these key features in your Pest Control Website Design, you can create a powerful online presence that drives growth and helps your pest control business reach its full potential. Online Booking and Contact Forms: Make it easy for visitors to reach out to you or book your services.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry. Conclusion.

Cost per Acquisition 117

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 117

Paul Gillin

JULY 15, 2011

Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Because a little negativity reinforces the validity of the positive comments you publish. Good Riddance to the Corporate Case Study.

Case Studies 50

Case Studies Case Study Studies BtoB 50

ClickZ

APRIL 16, 2020

Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. In this case, potential customers can use their smartphones to scan printed materials, thereby giving them access to the best features of your product. Users can be allowed to try out makeup, clothes, etc.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

DiscoverOrg

APRIL 25, 2017

Org charts are a flagship DiscoverOrg product used to understand employees’ positions within an organization hierarchy and pull multiple stakeholders into a conversation, giving weight to a sales proposition. Do you have any case studies? Is there any free data to sample? Check out our case study for Box !).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Convert

OCTOBER 18, 2022

Block time for studying specific newsletters. In this case, specific newsletters are those that bring the most value to your career or business goals. Now, what exactly do you do when you open a newsletter to study? We’re smart about these things because of what we study. Dig in deeply. Are there research papers included?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

DiscoverOrg

JULY 10, 2018

A study from Gong.io You might think that positive signs and positive language are good things, but they’re not. SALESPERSON: “Here’s a case study showing companies YOUR size will LOVE all our features!”. A Buyer Persona Study by Steve W. Get Started With a Sample of Our Data.

Validation 243

Validation Budget Programs Case Studies Buyer Personas 243

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

BOP Design

APRIL 6, 2020

Downloading a case study? With content downloads, it is important to build a case of credibility through more relevant content. These leads are website conversions like a case study download, video demo request, etc. Case study downloads need to be acknowledged as worthy of a salesperson’s time!

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. With modern digital technology, it is easy to offer either a sample chapter to encourage a sale or a full length digital version of the book to accelerate thought leadership goals. Case Studies. E-books/Books.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Hubspot

AUGUST 21, 2023

In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet. This can be in the form of a testimonial, case study, or exciting statistic. You'll also want to introduce a case study at this point. Thanks for your time.

Template 69

Template Work Management Case Studies Case Study 69

Zoominfo

OCTOBER 5, 2021

pricing page, case studies). TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience. Your branded content should help to position your product and services.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Kevin Indig

JANUARY 17, 2023

After buzz in the SEO community, CNET’s editor in Chief, Connie Guglielmo, published a statement in which she explained that the editorial team was trying AI out to see if there was a pragmatic use case and that every article is fact-checked and reviewed by an expert. This is important, and we’ll come back to it later.

SEO 52

SEO Domain Lead Ranking Content 52

Marketing Interactions

OCTOBER 8, 2020

Links to the next part of the story, process, or thinking about how to solve the problem or, in the case of customers, what to do now that they’ve solved the original problem. Let’s say a buyer asks if there’s a case study about using a specific product feature. The Job of Sales Content. Content has many jobs to do.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

ClearVoice

OCTOBER 31, 2023

Brand associations and attitudes: A well-constructed brand can evoke positive emotions. In marketing, we see this in strategies such as free trials, samples, or giveaways. In that case, their decision will likely be influenced by the $70,000 anchor. This can lead to more sales and brand loyalty. Exceed expectations if you can.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

Brand associations and attitudes: A well-constructed brand can evoke positive emotions. In marketing, we see this in strategies such as free trials, samples, or giveaways. In that case, their decision will likely be influenced by the $70,000 anchor. This can lead to more sales and brand loyalty. Exceed expectations if you can.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Convert

SEPTEMBER 13, 2021

I’ve also been in the fortunate position to run and analyze over 500 A/B tests. Of all the A/B tests I’ve seen over the years, the simplest, most profound, and most impactful are studies around pricing. These tests are based on years of research, data, and real-life case study evidence. Why A/B Test Pricing?

Pricing 64

Pricing Price eCommerce Case Studies 64

Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. If qualitative research allows you to dive deep into a relatively small sample, quantitative research derives its power from volume. Find out if you are well positioned to enter a new market.

Research 94

Research B2B Marketing Sample Planning 94

ClearVoice

JULY 16, 2019

It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process. Do… Ask to see case studies. When prospective new team members pitch, you see how well they understand your needs and your business.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The Case for Inbound Content Marketing. And it is here where we find one of the primary use cases of inbound content marketing. See also: Crux Solutions Case Story.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Outreach

MAY 3, 2019

Seldom will anyone respond positively to your first email - they’re too busy for that. Keep reading to learn some sales email follow up tactics and get a few sample templates. But that's hardly the case. Following up is arguably the most important step of the sales process. Want your prospects to bite?

Top of Funnel 73

Top of Funnel Examples Buyer Personas Case Studies 73

Unbounce

MAY 6, 2021

If you’re selling furniture, it’s a great idea to include a sample image from a living room, so a customer could see what their new sofa would potentially look like in their home. According to a study by CXL , the actual size of your product image can affect its perception. This helps create a positive connection with the product.

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Choozle

AUGUST 5, 2020

In this post, we’ll take a closer look at user engagement across a page and why we might want to rethink how we can use the fold adjustment to optimize campaigns and positively impact goals. Let’s start by asking ourselves why this might be the case. Enter Chartbeat’s study on scroll behavior. But is it really?

Allocation 52

Allocation Cost Per Thousand CPM Sample 52

ClearVoice

NOVEMBER 12, 2019

But in reality, case studies, work samples and testimonials together are the best way to show what you’ve created and accomplished. It’s a positive and productive way to bookmark the relationship. In a case study. But this may not be the case. Make use of positive feedback that was already given.

Work Management 67

Work Management Marketing Management Tips Case Studies 67