Hubspot

APRIL 4, 2023

When people think of consulting interviews, they immediately think of case study questions. Be sure to focus on the positive results. Why are you the best person for this position? Focus on the ones that are most relevant to the position. For example, in my last position, I successfully [Achievement].

Consulting 72

Consulting Sample Work Management Marketing AI 72

Golden Spiral

JANUARY 18, 2022

Closer and more frequent communication with sales helps your marketing team write better articles, sharper case studies, and deeper content that helps your prospects overcome their biggest obstacles during the sales process. A Five-Step Sample Process for Smarketing. Ensure they are working on the right things.

Sample 62

Sample Lead Ranking Top of Funnel Lead Scoring 62

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. They position brands as authoritative figures within their industries.

Case Study 52

Case Study Case Studies Studies Work Management 52

nDash

OCTOBER 2, 2020

And while there are plenty of important elements, the writing samples are your chance to really shine. But choosing your best writing samples isn’t easy. We’ve got three tips to help you sift through all that past work to choose samples that will stand out most. Match Your Writing Samples to Specific Goals.

Sample 52

Sample Ideal Customer Profiles Work Management Tips 52

Hinge Marketing

FEBRUARY 3, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. The study opens with data that reviews the industry as a whole, comparing AEC firm performance and trends to other professional services industries. About the Study. Purchase the 2021 High Growth Study: AEC Edition.

Studies 84

Studies Peer-to-peer Marketing Budget Work Management 84

Act-On

JUNE 13, 2024

Measure your open rates, click-through rates, and engagement to continue testing and refining new content and focusing on areas with positive metrics. And don’t just ask; give them a sample of some awesome content you’ve produced on the channel recently so they can see the benefit of joining you.

Marketing Automation Services 130

Marketing Automation Services Cross-Selling Tools Planning 130

Contently

APRIL 11, 2019

In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing. To start, we looked at the positional breakdown within our sample. The post Study: What 1,400 Job Posts Teach Us About Content Marketing Hires appeared first on Contently.

Studies 168

Studies Work Management Planning Content Marketing 168

illumin

MAY 9, 2024

This is the positive shift or effect on the consumer’s perceptions of the brand, and is measured via different tools and methods (more on that below). In most cases, brand lift is measured by conducting a brand lift study. There are various methods to conduct brand lift studies.

Advertisements 101

Advertisements Advertising Brand Identity Branding 101

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience. A successful study will measure specific brand attributes like value, delivery, referral potential, reputation and visibility.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Contently

FEBRUARY 8, 2022

To be clear, you should categorically send influencers sample products and ensure they are satisfied before asking them to promote you online. If you’ve studied Nike’s marketing campaigns, you’ve probably noticed their ads never present product descriptions, unlike their competitors. It’s not just Tesla.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Martech

AUGUST 23, 2021

B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We We conduct neuroscience studies, which is what I am mainly involved in,” said Dr. Simon. “We Dr. Simon noted that some of the findings from the study were expected.

Video Marketing 135

Video Marketing Eye-Tracking Case Studies Sample 135

Marketing Insider Group

AUGUST 21, 2023

Since traditional QA relies on a random sample of customer and agent conversations, these limitations mean fewer interactions to analyze and less consistency in the data presented. Customers expect to interact with chatbots, and studies suggest their experience is surprisingly positive.

Marketing AI 182

Marketing AI Marketing & Strategy Top of Funnel Resource Management 182

Optinmonster

APRIL 29, 2022

Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. People enjoy talking about positive experiences they’ve had. Learn how to write an epic case study or check out our case study library to see how it’s done. Offer Samples.

Lead Generation 100

Lead Generation Lead Ranking Generation Lead Scoring 100

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. With over 25,000 buyers and sellers studied and nearly one hundred research reports published , there is no other place with more extensive research on professional services markets.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

SendX

JUNE 25, 2021

But the fact is, timing is a weighty factor when it comes to getting a positive response from your apology email. We’ll also give you samples of how the apology email should look like for each instance. In this section, we are going to give you sample apology emails that are sent as a response to an issue raised by a customer.

Examples 195

Examples Sample Transparency CAN-SPAM 195

Zoominfo

MARCH 9, 2021

pricing page, case studies). TOFU is the part of the funnel where you can establish your brand as a thought leader, provide prospective customers with a ‘sample’ of your products and services, and gain visibility amongst your audience. Your branded content should help to position your product and services.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Hinge Marketing

JUNE 7, 2021

This is why for the 5th time, the Association for Accounting Marketing (AAM) joined forces with the Hinge Research Institute to conduct the industry’s most comprehensive study on CPA marketing budgets. The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry. Conclusion.

Cost per Acquisition 117

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 117

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate.

Case Studies 36

Case Studies Case Study Studies Template 36

Convert

OCTOBER 21, 2020

A study by Performics found that consumer attitudes changed around Black Friday. Performics UK 2019 Christmas Shopping Consumer Behaviour Study). The fundamental premise of optimization testing is comparing user behavior within two representative samples. Sample pollution is a concern when running tests through holiday periods.

Optimization 98

Optimization Conversion Marketing Websites Sample 98

Zoominfo

JUNE 6, 2018

In fact, recent studies show that 77% of job seekers visit company websites to look for jobs, and career sites are the top source of hires at 27.35% ( source ). For this reason, you must prominently feature your open positions and clearly explain the steps needed to submit an application. Key Takeaways to Improve Your Career Website.

Organization 250

Organization Ad Building Tips Keywords 250

ScanmarQED

FEBRUARY 8, 2024

Previously, we highlighted the need to track the influence of price changes on your own or competitor products; however, one should also keep in mind the positioning of products and brands when changing prices. Of course, if a product is unsuccessful there is a higher chance the pricing might be adjusted, or be removed from the shelf.

Pricing 59

Pricing Price Elasticity Allocation 59

Optinmonster

JANUARY 24, 2024

Go 1 Step Further: Conduct a Case Study 7. Have a sample testimonial letter handy and customize it for each client. Leverage your on-site reviews: Not only can you pull quotes from your positive reviews, but you can reach out to those customers for more details. If they rate positively, redirect them to a testimonial form.

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

Moz

JANUARY 26, 2020

When filtering these keywords by SERP features with a featured snippet and ordering by position, you get the following: I then did similar research with both Moz Pro using their featured snippet filtering capabilities as well as SEMrush, allowing me to see historical ranking. But who was taking this position away from my client?

Case Studies 64

Case Studies Case Study Features Studies 64

DiscoverOrg

JULY 10, 2018

A study from Gong.io You might think that positive signs and positive language are good things, but they’re not. SALESPERSON: “Here’s a case study showing companies YOUR size will LOVE all our features!”. A Buyer Persona Study by Steve W. Get Started With a Sample of Our Data. PROSPECT: “It’s too expensive.

Validation 243

Validation Budget Programs Case Studies Buyer Personas 243

Convince & Convert

SEPTEMBER 11, 2015

How Executives Help Establish a Strong Brand Position. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”. A positive initial association and crisis management aren’t the only benefit of a tweeting CEO, however. Sample content: Really enjoying an article from @author (or @website) [link].

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Sprout Social

MARCH 7, 2024

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Know where your business stands in the market A good competitive analysis provides a realistic understanding of your business’ position in the market. What is a competitive analysis report?

Analysis 89

Analysis Marketing AI Examples SWOT 89

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Technology and Software firms from around the world were sampled—so chances are, your firm is represented. About the Study. Figure 1: T&S Firm Size Based on 2020 Revenue.

Marketing Budget 113

Marketing Budget Budget Programs Software Research 113

Convince & Convert

DECEMBER 9, 2015

Sponsored Social pioneer IZEA commissions an annual study to uncover insights on the knowledge, experience, and overall sentiment of marketers and creators around Sponsored Social, as well as their input on budgets, price perceptions, and FTC compliance. The study distributed an online survey to a nationally-representative U.S.

Budget Programs 102

Budget Programs Sample Word of Mouth Advertising Agencies 102

B2B Marketing Directions

MARCH 12, 2023

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. Both studies provide valuable insights regarding the attitudes and practices of ABM marketers, and the findings point to the ongoing growth and development of account-based marketing.)

Account Based Marketing 52

Account Based Marketing ABM Customer Surveys Research 52

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

ClickZ

APRIL 16, 2020

Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. A study also revealed that AR experiences can bring about dwell times of over 85 seconds, interaction rates increase of 20%, and click-through rates to purchase of 33%. on their digital identity.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Convert

OCTOBER 18, 2022

Block time for studying specific newsletters. Now, what exactly do you do when you open a newsletter to study? We’re smart about these things because of what we study. Or a brief case study that’ll challenge your preconceptions about what works and reinforce why you need to “test everything”? Positive Experiments.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. Used effectively, case studies are one tool that can build trust and help you develop a reputation for producing results.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Content Standard

SEPTEMBER 28, 2020

Behavioral economics, a relatively new field of study that has developed over the last three decades, is helping marketers to improve the customer experience. According to BehavioralEconomics.com, behavioral economics studies, “cognitive, social and emotional influences on people’s observable economic behavior.”

Word of Mouth 114

Word of Mouth Marketing Management Customer Satisfaction Paid Search Agency 114

Go Beyond SEO

APRIL 16, 2024

Sample Pest Control Website Design Checklist: By considering these key features in your Pest Control Website Design, you can create a powerful online presence that drives growth and helps your pest control business reach its full potential. Online Booking and Contact Forms: Make it easy for visitors to reach out to you or book your services.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

DiscoverOrg

APRIL 25, 2017

Org charts are a flagship DiscoverOrg product used to understand employees’ positions within an organization hierarchy and pull multiple stakeholders into a conversation, giving weight to a sales proposition. Do you have any case studies? Is there any free data to sample? Check out our case study for Box !).

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. If qualitative research allows you to dive deep into a relatively small sample, quantitative research derives its power from volume. Find out if you are well positioned to enter a new market.

Research 95

Research B2B Marketing Sample Planning 95