Content Marketing Institute

JUNE 29, 2021

So does it make sense to gate your case studies? The latest Unsolicited Advice from Andrew Davis may lead you to rethink your position. Continue reading → The post Is Your Case Study Worth Your Customers’ Time? When you want to build trust with your audience, the burden of proof is on you.

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Case Study Case Studies Studies Trust Marketing 102

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? Has the customer agreed to participate in the case study?

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

MARCH 28, 2018

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? Has the customer agreed to participate in the case study?

Case Studies 120

Case Studies Case Study Studies Validation 120

Lake One

OCTOBER 11, 2023

ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers. The technology’s first goal was to understand the position of the website visitor so it could predict what that visitor was attempting to do. The machine learning it used was called Reinforcement Learning.

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Case Studies Case Study B2B Sales Studies 75

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. These case studies have taught me one thing: we need to transform the power dynamic inside our companies. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on MIG.

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Case Study Case Studies Activities Studies 144

The Lead Agency

MAY 25, 2023

As prospects seek information about your product or service to determine whether it’s what they’re looking for and whether to enquire to find out more, case studies paint a clear picture of how it looks in action and establish greater credibility. Tell the whole story When writing a case study, avoid only focusing on the outcome.

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Case Study Case Studies Storytelling Studies 62

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. Further, Finish Thompson was still positioned as a product company, even though their capabilities were much broader.

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Case Studies Case Study Studies Buy 80

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

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Case Studies Case Study Studies Practices 114

Sales Engine

AUGUST 2, 2017

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads. Lessons Learned In the case of this client, nurtured leads converted nearly nine times better than cold leads.

Lead Ranking 168

Lead Ranking Case Studies Case Study Marketing Qualified Leads 168

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. They position brands as authoritative figures within their industries.

Case Study 52

Case Study Case Studies Studies Work Management 52

Stevens & Tate

MARCH 22, 2021

Consumers are a lot less susceptible to fancy sales pitches in this day and age, which is why the use of case studies can be very effective in building brand trust. It’s due to these reasons that you should consider using case studies. What are the Benefits of Using Case Studies?

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Case Study Case Studies Studies Word of Mouth 59

Televerde

JUNE 7, 2022

He emanates positivity and has an earnest appreciation for his life outside of prison. The post A Case Study In Second Chance Hiring appeared first on Televerde. One such person is Timm Wroe. One can quickly tell that his time spent incarcerated changed his perspective, not his character.

Case Study 52

Case Study Case Studies Studies Education 52

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study?

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study?

Case Study 120

Case Study Case Studies Studies Best Practices 120

Porch Group Media

NOVEMBER 21, 2022

This content has been adapted from our full-length Movers and Shakers podcast, Position Your Business For The Future: The Rise Of CTV. The post Case Study: Full-Funnel Connected TV & Omnichannel Programmatic Ad Campaign first appeared on V12. Luci: Strategus worked with a Home Services company.

Case Study 52

Case Study Case Studies Advertising Funnels Top of Funnel 52

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

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Case Studies Case Study Studies Top of Funnel 134

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. Personalizing your e-commerce advertising content such as email newsletters and coupons can influence your audience positively. Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

Marketing Craftmanship

OCTOBER 14, 2014

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. Wittreich website case studies'

Case Study 100

Case Study Case Studies Studies B2B Thought Leadership 100

Sword and the Script | B2B

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. In both cases, the sample included hundreds of successful and unsuccessful startups. [emphasis theirs].”

Startups 109

Startups Peer-to-peer Studies Ideal Customer Profiles 109

Goodish Agency

JUNE 22, 2020

They are producing a lot of content on skincare related topics and some blogs have an excellent position on Google organic search. Since hemp products are not allowed to be advertised on Google and Facebook, the company relies on influencers and SEO to drive online sales growth. Challenges. Get more blog visitors to view related products.

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Case Study Case Studies Studies Funnel Advertising 52

Webbiquity

APRIL 19, 2022

You want them to appeal to the majority of your target audience, whether by the position they hold, the size of their business, or the kinds of issues they have solved. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Combine Multiple Types.

Ideal Customer Profiles 336

Ideal Customer Profiles Practices Case Study Case Studies 336

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

Case Study 58

Case Study Case Studies Studies Work Management 58

RebelMouse

JANUARY 10, 2024

What is a Sticky Position? A sticky position, or sticky element, is something that remains in a fixed position as you scroll through a web page. This approach involves placing specific content and elements in a designated position on the screen, allowing them to remain visible as a user scrolls.

Positioning 103

Positioning Design Examples Practices 103

Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. They monitored topics that generated the most conversation, engagement, and sentiment to ensure the tone stayed positive. The results were incredibly positive. Do these case studies convince you of the value of social media monitoring?

Case Study 80

Case Study Case Studies Social Media Paid Content 80

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

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Case Study Case Studies Studies B2B Marketing 100

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Aligning these other areas of change to the active implementation energy can multiply the positive impacts of change within your organization. Have a plan and make sure the plan has been socialized with the appropriate teammates in case of an emergency. Using marketing campaigns to achieve clean data.

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Case Studies Case Study Studies Planning 90

WriteSpark

JULY 10, 2012

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? Has the customer agreed to participate in the case study?

Case Studies 120

Case Studies Case Study Studies Validation 120

Hubspot

MARCH 23, 2017

In fact, reducing your website's page load time can have a surprisingly positive impact on your entire marketing and sales pipelines. To see the real power of page load time, we compiled 12 case studies from real companies in the infographic below. These examples illustrate the impact reducing page load time.

Case Study 101

Case Study Case Studies Conversion Rate Studies 101

The Forward Observer

MAY 17, 2024

Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides Consulting Services through Schaefer Marketing Solutions. He has advanced degrees in marketing and organizational development and is a faculty member of The Graduate Studies program at Rutgers University. This is Social Media Explained.

Social Media 194

Social Media Social Marketing Media Case Studies 194

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). Case Study: CPG Brand targeting Millennial Moms. Let’s get into it!

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Case Studies Case Study Studies Advertising Agencies 55

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists. Like this post?

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Case Studies Case Study Studies Ad Building 80

ANNUITAS

NOVEMBER 29, 2023

The challenge with the modern B2B CMO role is one of positioning. It also positions the CMO to credibly ascend to a true Chief Growth Officer (CGO). Altimeter’s 2023 State of Digital Transformation study found that only 2% of CMOs today are being tasked to drive their organization’s digital transformation.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore. Twenty-five?

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Case Studies Case Study Studies SEO 73

WriteSpark

APRIL 6, 2011

Can we get the writer to do a case study?". Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. In either case, you don't want to risk losing the customer's willingness to participate by postponing the case study for too long.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

Can we get the writer to do a case study?". Of course, it's not everyday that a customer actually volunteers to give a positive testimonial about your product or company. In either case, you don't want to risk losing the customer's willingness to participate by postponing the case study for too long.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

Convert

NOVEMBER 2, 2022

Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories. Take a look at this case study to see how a tattoo aftercare brand increased their average user session duration by 76% by adding Viddy’s Floating Players on their PDPs.

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Case Studies Case Study Video Marketing Studies 59