Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions.

B2B 158

B2B Case Study Case Studies Content 158

Adobe Experience Cloud Blog

DECEMBER 10, 2019

In my work helping customers establish and advance Centers of Excellence across their organizations, I see how change initiatives (especially those bringing improvements to technology) can provide a beneficial “gravitational pull” to other areas where change is needed. Collaboration dies when structure is allowed to atrophy.

Case Studies 90

Case Studies Case Study Studies Planning 90

SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey.

Case Study 58

Case Study Case Studies Studies Work Management 58

Convince & Convert

FEBRUARY 21, 2024

These are powerful tools that can help your organization. A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. It may take your organization months to cement more specific and in-depth AI-use policies and guidance.

Training 156

Training Lead Ranking Phishing Paid Search Agency 156

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. As a result, their transformation over the last few years from the "10 blue links" format to "the portal" has pushed the organic results on page one down by several pixels. We, as SEOs, have to rethink our way of doing SEO.

Case Studies 73

Case Studies Case Study Studies SEO 73

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. Medallia collaborated with Vidal’s Experience Team to create presentations explaining the platform and the initiative. They continue to innovate with us and they understand our organization and company.

Case Study 74

Case Study Case Studies Studies SMS 74

Trade Press Services

MAY 13, 2024

They are ideal for websites and can be shared across other digital platforms to drive brand awareness, attract leads, and boost conversions. Companies like Microsoft Azure , Grammarly , Fiverr use explainer videos to establish their organizations as experts and guide viable leads into the sales funnel.

Video Marketing 86

Video Marketing B2B Marketing B2B Thought Leadership Work Management 86

Marketing Insider Group

JUNE 19, 2023

The assessment also shows you gaps in your content and can present fresh ideas. For example, Semrush has an Organic Research feature that lists competitors. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization. Check beyond the “Blog” or “Case Studies” pages of a domain.

Analysis 280

Analysis Top of Funnel Advertising Agencies Content 280

Marketing Insider Group

MARCH 18, 2024

Creating a blog post outline isn’t just about organizing your thoughts. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for. A recent study found that the #1 result in Google’s search results has an average CTR of 31.7%. Start with keyword research. Yes, better.

SERP 239

SERP Keywords Eye-Tracking Planning 239

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. Quick Takeaways According to Search Engine Journal, 49% of marketing professionals deemed organic search as their most profitable marketing channel. But in order to reap the benefits of organic search, first you need to rank on SERPs.

SEO 230

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 230

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

Top of Funnel 277

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 277

Act-On

SEPTEMBER 25, 2023

Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. But most sales and marketing experts agree that usually leads to one team compromising on what they need.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

Marketing Insider Group

APRIL 15, 2024

In an environment where 71% of B2B marketers say content marketing has become more important to their organization in the last year, the role of B2B creators becomes crucial. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. It’s simple: they deliver value.

Enterprise Management 228

Enterprise Management B2B B2B Thought Leadership SMB 228

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. The timeless case for automation. 1: The funding play. 2: New sales or marketing leader play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Optinmonster

OCTOBER 17, 2023

Qualitative studies are vital to the market research process. Its goal is to quantify and generalize the results of a study through numbers, percentages, and statistics. In most other types of qualitative research, researchers start with a hypothesis and then conduct a study to test that hypothesis.

Research 99

Research Case Studies Case Study Skype 99

The Point

JULY 30, 2020

Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. This is one of the most effective ways to convert organic blog traffic to sales leads that you can then nurture over time. Make sure you can measure the blog’s contribution.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. However, not all will (nor are embedded content experts common in smaller organizations or those with limited or immature marketing capabilities). All of these content formats build the customer’s knowledge about you.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Content4Demand

FEBRUARY 7, 2020

The organizers (parent of Demand Gen Report ) expect a similar outcome of attendees at this year’s event. As part of the workshop program, David Lewis, CEO, DemandGen International, will lead a Demand Generation Masterclass & Certification session. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers.

Case Study 54

Case Study Case Studies Studies Work Management 54

Golden Spiral

APRIL 18, 2019

If you’re a healthcare technology solution provider, you need to understand the top pain points for key stakeholders in provider and payer organizations. intensive education program for members featuring presentations, small group discussions, case studies, and interactive problem solving. Health IT Resources. CIO Forums.

Work Management 102

Work Management Marketing Management Research Organization 102

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A fact sheet includes important data points organized in an easy-to-digest bulleted list. Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. A well-organized press kit is an invaluable tool for businesses and individuals alike.

Press 130

Press Personalization Brand Identity Branding 130

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. Here’s what the estimated organic traffic looks like: Note: I’m unable to show the actual traffic for this site due to confidentiality.

Case Studies 64

Case Studies Case Study Features Studies 64

Zoominfo

JUNE 10, 2018

This will lead to more open and frank conversations, giving you the chance to further establish the value of your product. A demo shouldn’t be a one-way presentation; it should be a conversation. Leverage customer testimonials or case studies. Here’s why: Testimonials and case studies build trust.

Pricing 239

Pricing Price Case Study Case Studies 239

QuanticMind

MAY 17, 2018

Whereas Ting and Babbel were seeing diminishing returns on their advertising spend, QuanticMind was stoked on the new challenge this presented: How could we take a company with a great product and start improving their PPC sales? Want to see these same results at your organization? A New Approach, Based on Data (and Enthusiasm).

Case Study 40

Case Study Case Studies PPC Studies 40

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. A few things.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Vision Edge Marketing

NOVEMBER 2, 2021

In a different study, McKinsey found a strong correlation between innovation and performance. While innovation can generate additional value for an organization, anyone who has ever launched something new knows that it’s very hard to motivate people to adopt new. Innovation on its own rarely leads to success. Change can be hard.

Peer-to-peer 185

Peer-to-peer Work Management Marketing Management Planning 185

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

FEBRUARY 22, 2024

It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. A little recognition goes a long way, especially for minority groups within your organization. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ClearVoice

MAY 10, 2024

It’s an asset that can drive alignment across your entire organization. A recent Glassdoor Study by the Brandon Hall Group showed that effective onboarding processes boost retention and new hires by 82%. Let’s see how content can unlock the potential across your entire company. First up is Internal Communications. Absolutely.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. Aligning Sales and Marketing: Converting leads into customers a GTM strategy doesn’t end with lead generation.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Top Rank Marketing

OCTOBER 19, 2023

Dina gave her presentation in the context of her work at Mission Cloud, which is a company that provides cloud computing services focused on Amazon Web Services (AWS) and offers solutions including cloud strategy, migration, optimization, and managed services. What is Customer Centricity?

Rules 138

Rules B2B Marketing Work Management Customer Satisfaction 138

Martech

MARCH 6, 2024

Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. A: So, I’ll give an answer based on an example case that we were working on recently. Like, what campaigns drove the most leads last quarter or something and it will give you answers. A: Sometimes.

Marketing AI 100

Marketing AI Validation Training Template 100

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52