Navigate the Channel

AUGUST 7, 2023

Beacon Technology in B2B Marketing In the B2B marketing landscape, beacons play a crucial role in delivering personalized content to potential clients during trade shows, conferences, and other business events.

Marketing AI 65

Marketing AI B2B Marketing B2B Trade Show 65

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 83

Digital Asset Management Work Management Marketing Management Budget Programs 83

Biznology

SEPTEMBER 3, 2015

Have you noticed how so many B2B companies seem to be running their own proprietary conferences these days? Should you launch a client conference of your own? What a great way to get your customer’s full attention, especially compared with a trade show, where you have to compete with zillions of others.

Conference 80

Conference Trends B2B Trade Show 80

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. Slowing Growth, With Bright Spots .

Studies 74

Studies Peer-to-peer Marketing Budget Budget Programs 74

Hinge Marketing

MARCH 11, 2021

“Most of our leads have always come from conferences, trade shows, and speaking events. research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again.

Marketing Budget 99

Marketing Budget Research Lead Ranking Lead Scoring 99

Brandpoint

MARCH 31, 2020

Events are canceled , trade shows are postponed and clients are now facing a wide variety of new challenges that they haven’t had to deal with before. Running CPL campaigns can help you generate leads in a strategic way, using the same concepts as attending industry-specific trade shows or conferences and meeting people there.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

Biznology

NOVEMBER 27, 2018

Interestingly, the term “d igital marketing ” is commonly used in India to mean e – commerce or , in B2B’s case, e – procurement. Are trade shows and conferences still an important part of the marketing mix? All the major software platforms have long been using conference-type events in their marketing mix.

B2B Marketing 147

B2B Marketing Work Management Marketing Management Top of Funnel 147

Biznology

NOVEMBER 27, 2018

Interestingly, the term “d igital marketing ” is commonly used in India to mean e – commerce or , in B2B’s case, e – procurement. Are trade shows and conferences still an important part of the marketing mix? All the major software platforms have long been using conference-type events in their marketing mix.

B2B Marketing 136

B2B Marketing Work Management Marketing Management Top of Funnel 136

Inbox Insight

MAY 24, 2024

Request relevant case studies Case studies allow you to see specific examples of how the company has helped other clients generate and convert leads. Make sure to request case studies for companies in your industry or niche, at a similar stage of growth, and with comparable goals.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Hinge Marketing

OCTOBER 22, 2020

Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. Sponsoring a planned, upcoming study increases your visibility and helps your company or firm be seen as a stronger thought leader—depending on the topic and the reputation of the research provider. Research as Content Framework.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. This is no longer the case. Convert those case study PDFs to an HTML page directly on your site. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

ViewPoint

JUNE 6, 2013

B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. Christopher Ryan shares his observations during a recent technology conference. CMO Council study: Content has significant impact on buying process. Via iMedia Connection. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

Zoominfo

JANUARY 29, 2018

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. There’s no way around it—industry conferences and networking events are expensive. 6 Ways to Stand Out in a Trade Show Exhibit Hall. Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

B2B Marketing Traction

APRIL 13, 2015

case studies. case studies, and 6.) That means webinars (#2 most effective), videos (#3), blog posts (#4) and case studies (#5) are a better use of your time than eNewsletters. Use webinars, videos, blog posts, articles and case studies to connect with buyers when they are ready. webinars, 3.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

SendX

MARCH 18, 2021

Or you can opt for the indirect approach: Offer something your audience can’t resist--maybe a new study. In this case, that specific action would be to subscribe. Take the opportunity to collect email addresses at offline events such as conferences, trade shows, seminars, and conventions.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

BOP Design

AUGUST 18, 2020

Since in-person meetings and trade shows are canceled until who knows when, your B2B website has become your most important sales asset (next to your people, of course). Read more: How to make your next video conference look more professional. Make sure your forms are working. Showcase your best assets.

Marketing Websites 77

Marketing Websites Tips Trade Show Paid Search Agency 77

The Mx Group

JULY 21, 2017

It’s billed as “not your typical conference or trade show,” and after being there, I understand why. And as many insights and connections were gained during informal and social meeting times as they were during the sessions, case studies, panel discussions, round tables and planned 1:1s.

Marketing Management 80

Marketing Management Trade Show Case Study Case Studies 80

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. In many cases it will be the deciding factor in whether they make it through the tough times ahead. Broadcast webinars.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. New content can also open the door for speaking at industry events, trade shows, and conferences.

Lead Generation 123

Lead Generation B2B Marketing Lead Ranking Lead Scoring 123

Oktopost

JULY 15, 2020

In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Ranking 148

SmartBug Media

AUGUST 24, 2021

Industry conferences and trade shows are filled with company decision makers who are there to check out vendors, see the competition, and look for solutions partners. Be prepared with case studies, stories, and evidence showing how you’ve helped companies like theirs before. Attend Events and Send Gifts.

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

Zoominfo

MARCH 9, 2021

pricing page, case studies). Case Studies – Providing potential customers with hard data about how your product or service helped to solve a problem for one of your paying customers is a great way to demonstrate your value proposition. What are some of the core responsibilities of demand generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

ClickZ

JULY 16, 2020

The e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend , is a blueprint for advertisers who want to get more bang from their digital media buck, particularly now that it’s difficult (if not impossible) to leverage traditional outlets like trade shows and conferences.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

Content4Demand

MARCH 25, 2021

The case for content grows stronger when you realize that for more than a year B2B companies have not been able to make face-to-face connections at trade shows and conferences, field marketing events or visits to prospect businesses. Watch our case study, How Assurant Used Content as the Key to ABM Success.

Account Based Marketing 84

Account Based Marketing ABM Multi-Channel Content 84

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. As a marketer, I’ve attended a number of different trade shows and conferences.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. As a marketer, I’ve attended a number of different trade shows and conferences.

Product 120

Product Planning Work Management Marketing Management 120

BOP Design

MARCH 17, 2020

Each of these sections can then be written as a blog or as a case study or as a use case. Conference or trade show themes. In many cases, you can get one subject matter expert to provide information for several interrelated topics at one time – a win for you and a win for the SME!

SME 64

SME Content Trade Show Case Studies 64

B2B Marketing Traction

AUGUST 15, 2011

Whenever you add an eBook, article, customer case study, podcast, tip, product, service – anything of value – link to it from your Facebook wall. Conferences and Trade Shows – for those customers and prospects who can’t attend an important industry trade show or conference – be their eyes and ears.

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

Zoominfo

APRIL 16, 2022

Reps now had to compete for limited attention using fewer channels — no trade shows and conferences — and contend with more competition in the channels that remained, primarily phone calls and emails. Suddenly, there was a lot more noise, and every sales rep had to do a lot more.” Call during lunch.

Cold Calling 100

Cold Calling Work Management Multi-Channel Best Practices 100

Anyword

OCTOBER 4, 2021

In such cases, you can use software, such as Anyword , that allows AI to write in the language as per agency niche. According to a study by Nielsen , most people are four times more likely to buy when referred by someone they know. You need to go out and participate in conferences or events. Ask for referrals.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Belkins

FEBRUARY 21, 2021

For instance, RollWorks will allow you to show ads on other websites and make sure you meet your prospects’ expectations. It can be a case study in line with the content they are currently looking for. Numerous prospects attend conferences, communicate with fellow experts and make new contacts out there. Open House.

Sales Qualified Leads 67

Sales Qualified Leads Enterprise Management Ideal Customer Profiles Marketing Automation Services 67

ViewPoint

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. Attendees are often highly qualified, their minds are on business at the show, and they seek solutions to business problems.

B to B 120

B to B netFactor Media SEM 120

Outgrow

JANUARY 22, 2020

Affiliate Summit Corporation is a media company that provides solo entrepreneurs and large businesses, opportunities to create prosperity in affiliate marketing through conferences, trade shows, magazines, etc. She started out with managing affiliate conferences for Affiliate Force. That’s how fast his traffic grew.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

6sense

DECEMBER 8, 2021

And that means that those of us who sponsor events are thinking, and in many cases rethinking, what role event sponsorship will play in our marketing plans for 2021 and beyond. Conferences and events bring together some of the brightest minds in any industry. Right to Meaningful Content. Right to Genuine Connection.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

SmartBug Media

JULY 10, 2019

When this comes up, it’s helpful to have a few case studies in your back pocket. As mentioned previously, another easy win is focusing on creating case studies and success stories about your product that demonstrate ROI. Enterprise clients also tend to ask the question, “Who else is using your software/service/product?”

SMB 67

SMB Planning Marketing Plans Allocation 67

Hubspot

MARCH 5, 2012

When you attend a trade show or another live event on behalf of your business, it's important to be able to show the rest of your company that the investment in sending you was worth it. Trade shows and other events are very noisy. 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Ranking 28

Hinge Marketing

FEBRUARY 8, 2017

As we look at this bucket of firms that participated in the study, we also looked at the differences between those that would be categorized as small businesses and those that are large. Now, the results of this particular study are part of a larger study from the Hinge Research Institute conducted in 2016 around high-growth.

Marketing Management 48

Marketing Management Research Service Case Studies 48