Strategic-IC

NOVEMBER 21, 2022

Now this is what you call an ABM case study: How a technology brand started ABM from scratch and built a $4.5M+ (£4m+) pipeline (and.delivered $1m (£750,000) in closed-won revenue). This is the ABM case study and a very personal ABM story of BlueBotics, a global leader in autonomous navigation solutions.

Account Based Marketing 62

Account Based Marketing Case Study Case Studies ABM 62

Martech

JANUARY 10, 2024

It’s always better to show examples and case studies of the process and how it worked to solve a real-life business problem. She also illustrates her points with a case study. The post 3 tips to improve your conference presentations appeared first on MarTech. I like a step-by-step roadmap or a framework best.

Conference 107

Conference Tips Work Management Marketing Management 107

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 76

Case Studies Case Study Studies Advertising Agencies 76

ClearVoice

JANUARY 30, 2020

The case study is one of the most important promotional pieces to have on hand for new business pitching – and having them is one thing that separates agencies and high-paid creative services consultants from freelancers. Case studies are a better way to present. What is a case study? What are you proud of?

Case Studies 59

Case Studies Case Study Studies Advertising Agencies 59

Allocadia

APRIL 2, 2019

West had learned about Allocadia at an industry conference and introduced it to his team. The Box marketing team knew that in order to begin measuring ROI, their budget data needed to be clean, detailed, and integrated with other systems. They knew they needed a new software solution.

Case Study 52

Case Study Case Studies Studies Budget Programs 52

Martech

DECEMBER 8, 2022

The MarTech Conference returns online March 28-29, 2023. At The MarTech Conference we’ll bring technology and strategy together to build a framework for the future. Are from a brand or can include a speaker from a brand company in your session Have a case study or specific examples that can be applied in different organizations.

Conference 116

Conference Digital Asset Management Case Study Case Studies 116

Televerde

OCTOBER 10, 2017

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya. But don’t be fooled – that presentation took more than a few hours and a half dozen conference calls.

Case Studies 58

Case Studies Case Study Studies Advertising Agencies 58

Content4Demand

FEBRUARY 7, 2020

The conference saw 29% YOY growth and a 4.5- Director, Integrated Marketing, Oracle, praised the conference’s expanded focus since its inception in 2012. “It It used to be a great conference for just content marketing when it was known as Content2Conversion. In 2019, more than 1,300 sales and marketing professionals attended.

Case Study 54

Case Study Case Studies Studies Work Management 54

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Biznology

APRIL 21, 2017

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests. Indeed, everywhere I went, I was able to connect conference talks with my work. But there were three “Aha!”

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Rev

MAY 16, 2019

I’ve never been to a B2B Marketing Conference before. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. There are myriad reasons why people attend conferences. Cards on the table?

Conference 122

Conference Account Based Marketing B2B ABM 122

B2BMarketing.net

NOVEMBER 6, 2023

On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. They suggested marketers focus on leveraging data, understanding buying groups and aligning teams around the customer while illustrating a case study that showed a successful implementation. Fancy watching a few of these?

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Pam Didner

JANUARY 5, 2020

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. And attending conferences is one of the key components you should add to your annual marketing activities and events. Engage Marketing Conference. Portland Tech Leadership Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Contently

MAY 19, 2017

“I have to admit I’m Twitter stalking you because I’m intrigued that this conference has you turned into a tween at a Harry Styles concert,” she wrote. After spending three days trapped inside a conference hall in the middle of the Las Vegas strip, here are five predictions I have for the future of marketing.

Conference 164

Conference Account Based Marketing ABM Buyer Personas 164

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Customer Experience Matrix

MARCH 24, 2016

Dear Scott: Congratulations to you and Third Door Media on another great MarTech conference. And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. You buy a plane ticket, spend $2,000 on a conference ticket, and another $1,000 on a hotel. But when you get there, the conference sucks. Find the details you need for 20+ top conferences through 2019 all in one place. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

accelerate agency

JUNE 30, 2021

For these reasons, SaaS conferences deserve a lot of attention right now. Below, we’ll look at the reasons why SaaS conferences are worth it, together with getting prepared for your own attendance, plus our top 10 must-attend festivals for the remainder of 2021. Why attend an SaaS conference? Why attend an SaaS conference?

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Martech

OCTOBER 2, 2023

In the first case, you know that training is specifically what you need. In the second case, it may or may not be, but you aren’t paying for it. For instance, case studies and projects could include some data hygiene work. Employers need seriously to consider this issue.

Automation 110

Automation Data Hygiene Marketing AI Case Studies 110

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Branding 99

Webbiquity

FEBRUARY 7, 2023

Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content. Customer stories enable you to provide concrete evidence of your impact and make a more compelling case for your business. ? Edit the piece.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Contently

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? In these cases, it’s critical to get the details right. But after that, it gets more nuanced. When and how was it conducted?

Content Marketing 216

Content Marketing Content Case Studies Viral Marketing 216

Televerde

APRIL 19, 2024

To me, the case studies presented are particularly valuable, offering a behind-the-scenes look at the technologies in action and the real-world applications driving business forward. It will be a relaxed place to chat and share experiences and insights outside the formal conference environment. Are you going to be there?

Forrester 69

Forrester Marketing AI B2B Conference 69

Contently

JUNE 16, 2022

During a White House press conference in 2021 , Dr. Vivek H. The Purdue Pharma case is one of the best examples of how health and medical misinformation can literally kill people and ruin lives. Even if you share misinformation unwittingly by quoting a fake scientific study, it can erode consumer trust and tarnish brand authority.

Paid Search Agency 183

Paid Search Agency Ethics Case Studies Guidelines 183

Digital Marketing World Forum

FEBRUARY 5, 2020

There are many reasons to attend digital marketing conferences that unite marketing people. Considering this hardship, it is a great idea to attend digital marketing conferences whenever you can. But, before getting there, let’s talk about what are digital marketing conferences. What are digital marketing conferences?

Paid Search Agency 52

Paid Search Agency Conference Advertising Agencies Ad Agencies 52

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. Slowing Growth, With Bright Spots .

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

Marketing Insider Group

AUGUST 10, 2020

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. A: That was a fun case study. What is the update on the program and what direction has it and your team taken in the interim?

Account Based Marketing 326

Account Based Marketing ABM Work Management Marketing Management 326

Customer Experience Matrix

MAY 30, 2014

I may have to start attending only conferences on the West Coast, since the trip home from closer locations doesn''t take enough time for me to write up a summary. It’s something for me to work on and hopefully improve before my presentation at the MarTech conference in Boston in August (early bird pricing ends June 7).

Conference 120

Conference Peer-to-peer Business Case Study 120

Convince & Convert

OCTOBER 7, 2014

Image via BigStockPhoto.com Virtual conferences just may be my favorite marketing tactic that I have clanging around in my tool box. » Social Media Case Studies grouphigh how to host a virtual event social influencer case study social media case study social media influencers virtual conference'

Tactics 138

Tactics Case Study Case Studies Conference 138

Rev

FEBRUARY 25, 2019

So attending B2B sales conferences is a must for professionals hoping to make successful connections. A good conference gives B2B sales professionals invaluable face-to-face opportunities with leading industry experts and thought leaders and offers a great return on your investment (ROI). SaaStr Annual 2020. Jeff Lawson (CEO, Twilio).

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Rev

FEBRUARY 25, 2019

So attending B2B sales conferences is a must for professionals hoping to make successful connections. A good conference gives B2B sales professionals invaluable face-to-face opportunities with leading industry experts and thought leaders and offers a great return on your investment (ROI). SaaStr Annual 2020. Jeff Lawson (CEO, Twilio).

Conference 60

Conference B2B Sales Top of Funnel B2B 60

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 57

Conference Marketing AI Work Management Marketing Management 57

Pam Didner

JANUARY 1, 2021

I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. Attending conferences is one a key component you should add to your annual marketing activities and events. One of the primary reasons people attend conferences is to meet like-minded people and industry peers.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Marketing Insider Group

JANUARY 18, 2021

In a study, PwC found that 78% of CEOs believe the shift to remote collaboration will endure long term. By updating teammates on wins, drawbacks, case studies, and new information, marketing and sales teams can remain in alignment. Due to COVID-19, the remote workforce is at an all-time high.

Top of Funnel 280

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 280

Marketing Insider Group

NOVEMBER 16, 2021

Although I took “early retirement” from SAP Marketing in the spring of 2019, I “was back at it” in the fall of 2019, and attended the 2019 ITSMA Marketing Vision event, now held at the MIT Samberg Conference Center. Part of my advice for marketers to “get out there” has included events and conferences.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

chiefmartech

APRIL 28, 2024

The CMO Survey , a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published.

Distribution 87

Distribution Work Management Marketing Management Vendors 87