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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

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2022 Predictions: Data strategy and privacy

Martech

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. Team adjustments. Using data in real time.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

It can happen on any social media network today, even the Pinterest channel. One thing to note is that you can be banned on any social network by being caught up in the bots. There is nothing you can do to avoid that. If you don’t have a blog, you can use Substack to host one. Not Following the Rules Can Get You Cut Off.

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5 Basic Things Every B2B Marketer Needs to Do to Prepare for GDPR

The Point

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe. Update Your Privacy Policy.

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections. How can you do that? Get insights ?.

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How Machine Learning/AI in Advertising Works (And How Advertisers Benefit From It)

Matchcraft

AI can include machine learning, as well as other technologies such as natural language processing, computer vision, and expert systems. AI can identify patterns and make predictions about which consumers are most likely to be interested in a particular product or service. Data Privacy One of the main challenges is data privacy.

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6 Web Form Optimization Tips to Maximize Conversions

Zoominfo

In fact, the average number of form fields is 11, but studies show that reducing that number to 4 can result in a 120% increase in conversions ( source ). Luckily, you can optimize your forms in other ways to generate both quality and quantity: Include optional fields : Structure your forms to include both required and optional responses.