New rules for bulk email senders from Google, Yahoo: What you need to know
Martech
DECEMBER 6, 2023
The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. This will close loopholes that can be exploited by attackers, according to Google. What are the reported spam rates for bulk email senders? Spam is a significant problem.
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