Act-On

APRIL 29, 2024

And the more data you have, the more effective your lead scoring will be. You can also use lead scores to deliver more relevant and targeted marketing campaigns. And while it’s commonly used to determine MQL thresholds , lead scoring can also be used as a layer of segmentation to power marketing automation. As Suzy Balk, Sr.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

The Point

JANUARY 11, 2024

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. As an agency owner , I want our clients to be successful and drive better marketing results.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

Webbiquity

JUNE 21, 2022

say strengthening their brand is a top business objective. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. For example, a customer might: Discover a product while browsing videos on YouTube. Order the product on their home laptop.

Privacy Policies 340

Privacy Policies Branding Brand Identity Multi-Channel 340

The Point

MARCH 22, 2024

Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. No social media manager needs to be reminded about the need to produce content quickly. Be as specific as possible. And it’s producing a sea of sameness.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Martech

MAY 2, 2024

They contact the target account, network and gather important information about the group members, their roles and their interests related to the seller’s product or category. Depending on the purchase category, other roles may be involved, like champion, blocker, ratifier and maybe even the secret, “real” decision-maker behind the scenes.

Ideal Customer Profiles 114

Ideal Customer Profiles Buy Marketing Automation Services Work Management 114

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Lead Gen 121

Lead Gen Paid Content Social Media Sales Qualified Leads 121

Martech

APRIL 25, 2024

Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ The joke leans on an aging, coupon-clipping stereotype that should be retired. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising.

Television marketing 125

Television marketing Planning Paid Search Agency Peer-to-peer 125

Martech

MAY 3, 2024

In his book, Lencioni builds a pyramid of dysfunctions that need to be addressed for a team to succeed. One element of this conversation should be an acknowledgment that this is turning a ship. Maybe the CEO would not have chosen the campaign the marketing team chose. We see it at scale with marketing organizations today.

ROAS 104

ROAS CMO Trust Marketing Opinions 104

illumin

APRIL 23, 2024

Taking action is an important part of an effective Earth Day campaign, as it is for any purpose-based set of ads. When creating purpose-based campaigns (like for Earth Day) brands need to prioritize impact and change over ad creatives. Many tech companies continually release new products, with greater innovations and better interfaces.

Paid Search Agency 111

Paid Search Agency Ads Best Practices Youtube 111

Martech

MARCH 19, 2024

trillion in annual global productivity. The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty. When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. Campaign creation and deployment.

Marketing AI 111

Marketing AI Conference Generation Loyalty 111

SocialPilot

MAY 7, 2024

Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. This guide will explain how to use Twitter for business and provide tips on improving your brand personality and connecting with your audience on a more personal level.

Twitter 76

Twitter Paid Content Ideal Customer Profiles Paid Search Agency 76

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. Business email address Subscribe Processing.

API 115

API Analytics Google Marketing Analytics Tools 115

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!”

Storytelling 205

Storytelling Branding Brand Identity Word of Mouth 205

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Finally, it wraps up by showing how the customer’s situation improved after using your company’s product or service. By nature, case studies hone in on a very specific goal that’s related to your product offering. What Is a Case Study?

Case Studies 108

Case Studies Case Study Studies Marketing Management 108

Martech

JANUARY 9, 2024

Know why you want to partner with creators Whether it’s amplifying brand awareness, launching a new product or simply wanting to better understand the organic communities your brand could benefit from, it’s important to have goals in mind. However, this isn’t to say you need a fully fleshed-out campaign to dip into the creator economy.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. What is B2B content marketing?

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

Marketing AI 121

Marketing AI Tools Enterprise Management B2B 121

Martech

MARCH 6, 2024

To be fair, that’s a bit of a rhetorical question. It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. Are you in business to get more opens and clicks? The company is averse to risk.

Click Rate 114

Click Rate Budget Programs Case Studies Open Rate 114

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

Marketing AI 126

Marketing AI Work Management Marketing Management Automation 126

Martech

APRIL 24, 2024

Insufficient customer groundwork to amplify technology’s business value. Aligning martech with marketing processes Platforms are likely to be underused when marketing technology isn’t integrated with marketing processes. Martech should be aligned with marketing processes from the beginning. Keep it simple.

Process 117

Process Top of Funnel Work Management Marketing Management 117

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. of marketers are likely to use the platform for influencer marketing campaigns. One of the best online marketing platforms is Instagram. Without further ado, let’s get moving. Who is an Instagram influencer?

Work Management 91

Work Management Planning Advertising Agencies Marketing Management 91

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Martech

FEBRUARY 12, 2024

To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels. It’s the front line, the data gatherer, the crucial lever businesses use to find their audience and understand customer behavior.

Marketing Attribution 116

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 116

SocialPilot

APRIL 15, 2024

In fact, it is the first step of any social media marketing campaign. Your business could have a huge fan following. Increase your productivity Your social networking moves have to be systematic to increase productivity. If your aim is to convert followers into customers, focus on increasing your productivity.

Social Media 93

Social Media Media Lead Scoring Lead Ranking 93

Martech

JANUARY 19, 2024

Today’s consumers receive a lot of email across their personal and business email accounts. Today’s consumers receive a lot of email across their personal and business email accounts. Experienced marketers who understand email marketing strategy likely won’t be impacted, but the restrictions apply across the business.

Email Marketing 132

Email Marketing Automation Tools Planning 132

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. We’ve interviewed seasoned marketing executives in our series “Marketing Insights from Executives” focused on product launch strategy lessons learned. Get your new product or service on the right trajectory.

Product 110

Product Marketing & Strategy Marketing Strategy B2B Marketing 110

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 2.

Social Media 107

Social Media Template Work Management Marketing Management 107

illumin

APRIL 18, 2024

Data can be used to compile lists of potential buyers, track customer behavior through the marketing funnel, and understand the effectiveness of campaigns to adapt them. That doesn’t mean that users are happy with their data being treated as a commodity. Data privacy is critical to successful marketing. And so is consent.

Privacy 111

Privacy Transparency Privacy Protection Ethics 111

Optinmonster

MARCH 21, 2024

Did you know that collecting customer feedback can help you transform the success of your business? Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. What Is Customer Feedback?

Marketing Websites 104

Marketing Websites Tips Customer Surveys Customer Satisfaction 104

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

APRIL 11, 2024

Effectiveness should be mastered and constantly invested in ahead of efficiency. Much of the excitement about AI centers on the promise of increased productivity. Creating a preference for our brand, even as we strive to be the best. lead capture forms, campaign tracking, attribution, etc.) Here’s why.

Marketing AI 132

Marketing AI Work Management Effectiveness B2B Marketing 132

Heinz Marketing

DECEMBER 21, 2023

It also makes it easier to repurpose content so that for every new marketing campaign, there doesn’t always need to be a huge lift to develop a lot of new content. The parent content is the main piece of content and the child content are the pieces of content that can be developed from the main parent content.

Digital Asset Management 112

Digital Asset Management Content Work Management Tagging 112

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns.

Paid Search Agency 111

Paid Search Agency Features Personalization Ads 111

Optinmonster

APRIL 10, 2024

But most of them don’t tell you how exactly to apply it to your campaigns. That’s why, in this post, I’m going to talk about the role of emotional intelligence in marketing and how you can harness it to create successful campaigns. Most businesses still focus on the transactional benefits of their product such as price and features.

Marketing AI 83

Marketing AI Planning Paid Search Agency Psychographics 83

Martech

OCTOBER 18, 2023

The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. From my experience running campaigns, the issue is often not their data or email tech stack but actually using what they have to full capability. Upsell campaigns. Loyalty campaigns. CPG segmentation. The first step.

Personalization 125

Personalization Loyalty API eCommerce 125

Optinmonster

MAY 7, 2024

Did you know that using a popup based on location can boost your sales and conversions, even if you aren’t a local business? Location-based marketing, or geotargeting , is a hit with successful small businesses. Include or Exclude Locations Based on Features or Services Several eCommerce brands ship their products all over the world.

Rules 57

Rules Display Template Click Rate 57

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. Influencer marketing was estimated to be worth $21.1 billion by 2028. billion in 2024.

Case Study 88

Case Study Case Studies Work Management Studies 88