Remove search-engine websites
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Competitor mapping: The benefits and how to create your own

Sprout Social

For example, cable and streaming services are indirect competitors because they both offer film and TV shows. SEO competitors—businesses that outrank you in search engine results—can also be indirect competitors. Indirect competitors target the same market or customer segment, but offer a different product or service.

SWOT 110
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52 Marketing Terms Every Marketer Should Know

LeadsRX

Calculating average cost per conversion takes into account all the conversions received from paid sources and what those costs were, all conversions that resulted from free groupings such as organic search, and any overhead costs you have entered such as ad agency fees. Direct Search Traffic/Direct Visitors. Touchpoints. Conversions.

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10 Inbound Marketing Tools to Improve Your Brand’s Image

SmartBug Media

Rather than glorifying the brand through the right pitch, as many cable companies have done, Netflix built a brand that crafts its entire business model around the customer’s convenience, which brings customers directly to its door—just like companies who adopt inbound marketing. Website design and structure. Social media.

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SEO Cheat Sheet: Best Practices for On-Page Optimization

Adobe Experience Cloud Blog

Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. Keywords are a large part of a solid on-page SEO strategy : they make the content your audience already loves appear equally enticing to search algorithms. The Key to Keywords.

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The Rise of New Video Advertising Formats

Digilant

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. Focus on developing a clear call to action throughout the video, such as “Click Now” or “Visit Our Website.” For Clicks. Connected TV & OTT. Social Video .

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Video Marketing Best Practices

SmartBug Media

Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases.

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How to Target Generation Z in B2B Marketing

KoMarketing Associates

For your business, it might not make sense to have an app, but for others, it can provide valuable and useful features that go beyond a mobile website. They use product recognition technology to search for a product using the smartphone camera. Amazon’s shopping app is a good example of this. Final Thoughts.