Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

Marketing AI 85

Marketing AI Advertisements Advertising Trends 85

Digilant

JANUARY 11, 2024

This year’s highly-anticipated March Madness will offer advertisers unparalleled opportunities to immerse themselves in the excitement of the tournament. We’ve compiled essential information to help advertisers navigate the upcoming media frenzy and capitalize on opportunities throughout the games. Let’s jump in.

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. Video Streaming Beats Linear TV and Cable TV Streaming is now the preferred platform for television and video users in the US, capturing 36% of overall viewing time. What is Audio Advertising? The numbers speak volumes.

Advertising Agencies 75

Advertising Agencies Advertisements Advertising Allocation 75

illumin

OCTOBER 18, 2023

As the world shifts away from traditional TV and towards streaming, including CTV ads as part of a holistic advertising journey is necessary. Why has CTV taken off the way it has and how can understanding the history of CTV advertising help advertisers predict where it will go next. But how did we get here? What are CTV ads?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. Reminder Ads is designed to “ help advertisers build awareness, anticipation, and consideration for upcoming moments.” The Meta-owned company says this comes after a successful test run in partnership with the cable network Starz. Get MarTech! In your inbox.

Advertising Channels 79

Advertising Channels Advertisements Advertising Cable 79

Porch Group Media

FEBRUARY 9, 2023

CTV advertising is without a doubt one of the best channels to target advertisements to users who are more opt to show interest in your product or service. Benefits of CTV Advertising 1. Think of linear ads as the commercials seen on traditional cable channels. It reaches wide audiences and allows for precise targeting.

Advertisements 52

Advertisements Advertising Cable ROAS 52

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Advertisements Advertising 99

Porch Group Media

FEBRUARY 16, 2023

CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore. What is CTV Advertising? How Does CTV Advertising Work? What KPIs are Used to Measure CTV Advertising?

FAQ 52

FAQ Advertisements Advertising Cable 52

Martech

DECEMBER 30, 2021

The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. Instead, it’s a fragmented landscape that will influence how advertisers buy TV ads at this year’s Upfronts. More streaming. And those are ad-supported, with ads frequently sold programmatically.

Advertising Agencies 113

Advertising Agencies Advertising Channels Advertisements Advertising 113

Digilant

NOVEMBER 8, 2023

Industry professionals, leaders, and innovators recently gathered in New York’s Penn District for Advertising Week New York 2023. Over four days, individuals across the advertising ecosystem shared valuable insight and dove into thoughtful discussions concerning the industry’s future.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Martech

FEBRUARY 1, 2022

This offers a guarantee to advertisers that they only pay for impressions within the specific age and gender demographics that they select, using DAR through OneView. The aim is to provide advertisers with the capability to plan an entire streaming campaign with comparable measurement to traditional TV. Today, Roku, Inc.

Advertisements 84

Advertisements Advertising Paid Search Agency Ads 84

Martech

DECEMBER 21, 2021

Taboola currently has a base of 14,000 advertisers that use the AI-driven platform to reach 500 million active users on such premium publishers as NBC News, BBC and El Mundo. which precludes them from accessing a lot of direct advertiser and publisher budgets,” said Shiv Gupta, Managing Partner, U of Digital. Why we care.

Advertising Agencies 96

Advertising Agencies Marketing Management Paid Search Agency Advertisements 96

LeadsRX

NOVEMBER 30, 2021

In early November, LeadsRx announced its LeadsRx Attribution™ product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Check out the video, and read the full press release for additional details.

Multi-Touch Attribution 82

Multi-Touch Attribution Advertisements Advertising ROAS 82

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? Others are great on cable news programs, while they might struggle in the social media world. There are optional and mandatory channels.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Digilant

JANUARY 3, 2023

Advertisements are a valuable asset in any marketer’s toolbox, allowing consumers to gain knowledge of a brand or product or find solutions to their pain points. An integrated digital advertising strategy connects all advertising channels to ensure consumers are reached but not bothered during their viewing. .

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Optimization 52

Digilant

JANUARY 31, 2023

In a world where technology advances quickly and consumer habits change in the blink of an eye, advertisers are often tasked with creating new, exciting, fresh, and successful marketing strategies that remain effective in an ever-changing landscape. CTV advertising is less expensive than traditional TV ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cable 52

Digilant

AUGUST 30, 2023

million viewers per game, advertisers are wise to use in-game TV ads to reach fans. Ahead of the 2023/24 NFL season, we’re helping advertisers create a winning strategy by looking back at key trends and media habits in the 2022/23 season. After the 2022/23 season saw an average 16.7 Today’s fans are omnichannel viewers.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

illumin

FEBRUARY 22, 2024

Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-demand streaming over cable television. What has many customers and advertisers apprehensive about Prime’s addition of ads is that users were given little choice in the matter.

Paid Search Agency 115

Paid Search Agency Amazon Ads Television marketing 115

Martech

OCTOBER 28, 2022

Havas Media Group (HMG) North America announced a new partnership with connected TV (CTV) analytics company Samba TV that will help advertisers find and manage audiences on streaming, gaming and linear TV channels though HMG’s Converged platform. Dig deeper: Brands are betting heavily on CTV advertising. Why we care. Why we care.

Advertising Agencies 97

Advertising Agencies Cable Television marketing Media 97

Leading Results Rambings

MARCH 14, 2019

The world of advertising on screens has changed immensely – and will only continue to change. Streaming services like Netflix, Hulu, and SlingTV, for example, allow consumers to choose new ways to watch TV; cable or satellite subscriptions are no longer necessary. According to eMarketer, 24.9

Cable 74

Cable Advertisements Advertising Pricing 74

Martech

JULY 14, 2022

What this means for advertisers. But the entry of Netflix into the ad-supported streaming world (AVOD) adds a lot of premium inventory for advertisers to bid over. The ad-free nature of Netflix streaming was always a high selling point, same as for premium cable, back when HBO first appeared. Why we care. Processing.Please wait.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Cable Ads 103

Digilant

FEBRUARY 28, 2023

A recent survey found that 7 in 10 advertisers are negatively impacted by inflation rates and supply chain disruptions, while 49% have reduced or completely paused their advertising budgets. In 2023, it’s safe to say many advertisers will be tasked with doing more with fewer resources.

Paid Content 52

Paid Content Lead Scoring Lead Ranking Advertisements 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech

APRIL 25, 2024

Baby boomers generally value authenticity, accuracy and trustworthiness in advertising, making TV an effective marketing vehicle as it tops consumer reports for trustworthiness, attention and recall compared to social media ads. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising.

Television marketing 108

Television marketing Planning Paid Search Agency Peer-to-peer 108

Rain: The Growth Agency

JANUARY 12, 2021

While TV viewership initially increased during the beginning of the pandemic, they leveled off under historic levels at the end of 2020 across cable and broadcast. The post Media Impact Report #22 | Advertising Marketplace Updates appeared first on Rain the Growth Agency.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Cable 52

ClickZ

OCTOBER 12, 2020

30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. The increasing popularity of CTV among viewers and advertisers is accompanied by streaming-platform wars, where Roku is leading, so far. Roku ecosystem: Advertising opportunities and challenges.

Advertising Channels 98

Advertising Channels Advertisements Advertising Cost Per Thousand 98

Digilant

JANUARY 25, 2024

In an era where digital transformation dictates where and how we consume content, the political advertising landscape needs a significant shift. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Hubspot

DECEMBER 30, 2020

Lo and behold, in between two of my favorite pump-up jams, I hear a HubSpot audio advertisement trickle through my headphones. This experience made me curious about what other kinds of advertisements our team at HubSpot had tested out this year. So I sat down with a few folks on our advertising and editorial teams.

Paid Content 101

Paid Content Hubspot Advertisements Advertising 101

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. The post 3 Companies Winning the OTT Race With Advertisers appeared first on ReadWrite.

Cable 70

Cable Advertisements Advertising Companies 70

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. With the staggering amount of video channels advertisers have to choose from when crafting a media campaign, it is helpful to understand the differences and benefits of each one.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

ClickZ

AUGUST 6, 2020

At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

Digilant

FEBRUARY 2, 2024

As these technologies revolutionize consumer behavior, marketers and advertisers must adapt in step. During the conference, industry leaders shared their strategies for leveraging disruptive technologies to enhance customer journeys and create top-tier advertising experiences.

Cable 59

Cable Paid Search Agency Transparency Broadcasting 59

Martech Advisor

APRIL 13, 2020

But as governments, industries, companies, and individuals around the world rally to fight this disease, media, marketing and advertising have an especially important role to play. Many phone, cable and ISP companies are vowing to keep customers connected, even if they can’t pay right now. Entertainment is now home entertainment.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Choozle

NOVEMBER 13, 2020

Connected TV is taking the digital advertising world by storm. Getting your ads on the big screen without the big price tag, reaching cord-cutters and highly-engaged views, and mixing up your marketing mix are just the tip of the iceberg when it comes to reasons why connected TV advertising is quickly growing in adoption. Optimization.

Advertisements 91

Advertisements Advertising Cost Per Thousand CPM 91

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Martech

JANUARY 7, 2022

It creates content recommendations for viewers while offering data and metrics to content creators and advertisers. cable news networks, CNN, Fox News and MSNBC. Read next: 2022 predictions on CTV and cross-channel advertising. Samba TVs analytics capabilities are built into smart TVs and can be mapped to other screens.

Cable 103

Cable Analytics Network Marketing Advertisements 103