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2024 Predictions: Email captures marketers’ attention

Martech

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. This change means that marketers will face the challenge of effectively collecting and utilizing first-party data while maintaining respect for consumer privacy.” Get MarTech! In your inbox.

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8 Simple Steps to Prep Your Webinar Funnel for Sales

Zoominfo

Your host can create some buzz by making a short video explaining the webinar’s key takeaways. To ensure privacy compliance, let registrants know what you will do (and not do) with their email addresses. Provide one active link on the page — a bright “Register Here” button, and hide all active links, including the menu bar and footer.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the intersection of HIPAA and social media.” This year’s costumes include a monkey, tiger, owl, Buzz Lightyear, Woody and a pirate. Their special hats are a handmade gift.

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The Digital: The latest platform updates and trends – Edition 2

Modern B2B

Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. This is done by consolidating data management into a unified hub, simplifying the process of conversion tracking.

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Keeping pace 2.0: Key platform updates and trends

Modern B2B

Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. This is done by consolidating data management into a unified hub, simplifying the process of conversion tracking.

Trends 52
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How Innovative Marketers Are Using Augmented Reality to Engage Customers

Contently

Not only are consumers willing to consider using augmented reality in their decision-making process, but AR increases the opportunity for personalization by combining it with consumer data, AI, product recommendations, offers, content, and more. Half of those surveyed were willing to use it to help them choose products. Trying before buying.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Quotable quote: “Process is everything.” Katie Martell coined the term “on-demand marketer” to describe herself and her business. The payoff?