Litmus

FEBRUARY 29, 2024

Amidst the ever present buzz of a looming recession, marketers navigated a world where email volume was on the rise, new AI-powered innovations were front and center, and subscriber expectations were skyrocketing. On top of this, increasing data privacy regulations heightened the need for marketers to lean into first-party data.

Email Marketing 85

Email Marketing Planning Privacy Verticals 85

ClickZ

JANUARY 12, 2024

Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth. which prioritise consumer privacy over technological efficacy. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Litmus

JUNE 30, 2023

We’ve compiled the latest buzz from June 2023 to bring you up to speed (and your emails on point). Apple announced its latest privacy and security features , including updates to private browsing in Safari and and app privacy improvements. Watchout Substack: WordPress and Beehiiv have entered the newsletter wars.

Email Marketing 79

Email Marketing VALS Marketing Management Privacy 79

Modern B2B

DECEMBER 4, 2023

Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. Reddit’s Privacy Pivot Jutta Williams, the Head of Privacy at Reddit, has made a significant announcement that could reshape user ad experiences on the platform.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Modern B2B

NOVEMBER 16, 2023

Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. Reddit’s Privacy Pivot Jutta Williams, the Head of Privacy at Reddit, has made a significant announcement that could reshape user ad experiences on the platform.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Contently

FEBRUARY 17, 2023

It can drive more sales , help customers make decisions, and generate buzz around your product or service. While the overall experience was wonky, buzz about the experiences (held in NYC, London, and San Fransisco) was exactly what the company needed—almost 287 million hours of the season were viewed in the opening weekend.

Marketing AI 140

Marketing AI Paid Search Agency Buzz Marketing & Strategy 140

FunnelEnvy

OCTOBER 2, 2023

Eventually, the FTC regulated email standards, but people today still face crowded inboxes and are more concerned with privacy than in the past. Privacy Transparency Be transparent about how you intend to use the information collected. A clear privacy policy is a legal requirement and can also be a selling point.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Sprout Social

DECEMBER 6, 2023

But it can be a challenge for the marketing teams on the digital front lines to overcome the concerns of security and privacy teams—especially at the intersection of HIPAA and social media.” This year’s costumes include a monkey, tiger, owl, Buzz Lightyear, Woody and a pirate. Their special hats are a handmade gift.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Zoominfo

FEBRUARY 25, 2021

Your host can create some buzz by making a short video explaining the webinar’s key takeaways. To ensure privacy compliance, let registrants know what you will do (and not do) with their email addresses. Provide one active link on the page — a bright “Register Here” button, and hide all active links, including the menu bar and footer.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Litmus

MARCH 29, 2023

A now-patched Outlook zero-day bug has the email world buzzing. Will this change how marketers think about the platform? Email is a key marketing tactic in an unpredictable economy! Psst, security friends. You seen this? Stop bugging your customers with off-base emails. We make art, not SPAM! Your marketing is good.

Email Marketing 84

Email Marketing Phishing CAN-SPAM Buzz 84

Martech Advisor

DECEMBER 5, 2019

Instead of advertising during the Super Bowl where their rival, Pizza Hut, was the official sponsor, Domino's decided to create a buzz by focusing on user-generated content and launching an Artificial Intelligence enabled Pizza Identifier app. Apple's – Privacy. Apple's 'Privacy. Apple's Privacy Matters Video.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Salesforce Marketing Cloud

DECEMBER 12, 2022

In 2016, the CDP shot up Gartner’s well-known Hype Cycle – which tracks buzz – more vigorously than anything in memory. Identity and privacy management are key capabilities today. During the five years I covered marketing technology as a Gartner research analyst, I never saw a category take off like the customer data platform (CDP).

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Management Loyalty 98

QuanticMind

JULY 13, 2023

Sarah Silverman Sues OpenAI and Meta Over Copyright Infringement [:02] Since generative artificial intelligence ’s dramatic public debut last fall, there’s been a lot of buzz around how best to regulate it, within an advertising context and beyond. Show off your marketing chops with our question of the week.

Paid Search Agency 52

Paid Search Agency Copyright Marketing AI Advertising Agencies 52

SmartBrief - Marketing

OCTOBER 9, 2023

While Threads launched with buzz, generating over 100 million downloads (outpacing even ChatGPT usage), it quickly faltered. Threads app security & privacy issues Threads is not immune from common security and privacy issues. The two most common questions marketers are asking are, “Is Threads going to survive?”

Twitter 52

Twitter Phishing Domain Privacy 52

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Katie Martell coined the term “on-demand marketer” to describe herself and her business. Have a look at her case for how to manage PR in the “age of the Kardashians.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. This is due to concerns its data privacy operations don’t comply with the EU’s Digital Markets Act. Is Threads safe? Get MarTech!

Paid Content 98

Paid Content Paid Search Agency Planning Privacy Policies 98

Brandwatch Marketing

OCTOBER 25, 2023

Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy. Find out how Brandwatch Analytics can help you measure and understand brand awareness by booking a free demo.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

QuanticMind

SEPTEMBER 22, 2023

PMPs offer many benefits, including limited competition, high-quality audiences, and premium, privacy-friendly inventory. Heineken was one of many brands who piggybacked on this summer’s Barbie buzz to capitalize on the cultural moment the movie created. Advertisers can also leverage trends to better connect with their audiences.

Advertisements 75

Advertisements Advertising Campaigns Lock-In 75

Valasys

DECEMBER 15, 2023

Enhanced data security and privacy: Data breaches become a relic of the past with blockchain’s fortress-like security. Say hello to a marketing era where privacy reigns supreme. Reward your advocates, fuel action with delicious incentives, and build communities that buzz with shared goals. The benefits are undeniable: 1.

Marketing AI 45

Marketing AI Work Management Transparency Paid Search Agency 45

Martech

AUGUST 25, 2021

Sometimes they want to be fully known, at other times, they want their privacy maintained. Google’s eventual exit has created quite the buzz about a world without third-party cookies. People shop in stores and on websites that recognize them and welcome them back. This process requires identity.

Brand Identity 101

Brand Identity Branding Domain Mobile Advertising 101

Martech

OCTOBER 30, 2023

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns. But how about measuring the results?

Email Marketing 125

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 125

Visitor Queue

OCTOBER 16, 2019

If you keep up with the times in the world of tech or marketing, then you’ve likely heard the buzz about GDPR. Marketers, bloggers, and business owners alike were sent scrambling to comply with the EU’s new consumer privacy laws in order to avoid major fines. But while many website owners are now up-to-date on […].

Lead Generation 42

Lead Generation Generation Privacy Leads 42

Litmus

OCTOBER 27, 2021

Day 1 just came to a close and we are buzzing with all the tips, tactics, and learnings. Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Couldn’t make it? Build and implement MPP solutions before late 2022.

Privacy Protection 91

Privacy Protection Work Management Deliverability Privacy 91

Hubspot

APRIL 1, 2020

In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. Virtual and augmented reality have been the buzz topic on social media for years now. Now, they're having privacy issues. Google would have a successful social media platform. However, not everyone saw the writing on the wall.

Social Media 95

Social Media Social Marketing Planning Media 95

Liveintent

NOVEMBER 25, 2020

The advertising world has been buzzing all year with hot takes on how publishers and marketers alike will persist in a cookie-challenged ecosystem and what alternatives are out there to fill the void in the proverbial cookie jar. The first and most important is Google Chrome’s depreciation of third-party cookies.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Hubspot

FEBRUARY 24, 2020

A Google blog post announcing the phaseout explains, "Users are demanding greater privacy--including transparency, choice, and control over how their data is used--and it’s clear the web ecosystem needs to evolve to meet these increasing demands.". Earlier, in August, Google announced it was developing a "Privacy Sandbox."

Work Management 101

Work Management Marketing Management Paid Search Agency Advertising Agencies 101

Liveintent

JANUARY 28, 2022

Data can take many different forms, but the one that’s getting the most buzz these days is zero-party data. Online privacy “ is of growing concern ” to consumers, and their confidence in brands’ abilities to protect their data is on the decline.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. This can lead to a loss of innovation, as well as data privacy and security concerns, and questions about transparency and accountability. It seems everyone is making AI announcements these days.

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

CoSchedule

JANUARY 27, 2023

Full Name Email Address Company Website URL Submit By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time. Your download should start shortly. Or you can download it manually here.

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

JANUARY 31, 2022

Our pockets have been buzzing and beeping more [in] the years since the introduction of the iPhone.” said Nirish Parsad, practice lead for privacy, identity and marketing tech at Tinuiti. “As people have become flooded with marketing emails over the past few years, they become irritated and sometimes ignore inboxes altogether.

Contacts 98

Contacts Work Management Opt-out Lead Scoring 98

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Internet browsers have begun phasing out third-party cookies — the small identifiers that track user behavior across websites — in response to growing concerns about online privacy. Generate buzz by testing new promotions like limited-edition or brand collaboration merchandise. Avoid cart abandonment issues.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

NetLine

APRIL 8, 2020

When prospects can easily investigate who you are and how you operate, having the ability to show them you’re Privacy Shield certified and CCPA and GDPR compliant goes a long way to walking the walk. Given your lack of connection to this person, you’re likely to either to ignore them entirely or tell them to, politely, buzz off.

Marketing Report 59

Marketing Report B2B Thought Leadership Content Marketing Thought Leadership 59

Hubspot

APRIL 25, 2023

Table of Contents How Teams Use AI for Sales Emails Pros and Cons of Using AI for Sales Emails 6 AI Tools for Sales Emails How Teams Use AI for Sales Emails ChatGPT is the fastest-growing consumer app in history, so it's no surprise the buzz around AI has encouraged sales teams to try it out.

Tools 68

Tools Lead Ranking Template Outreach 68

Litmus

MAY 16, 2023

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. Despite all the time-saving benefits AI can deliver, that list of concerns is substantial enough to give any marketer pause.

Marketing AI 75

Marketing AI Email Marketing Practices Paid Search Agency 75

Valasys

JANUARY 3, 2024

The Privacy provided in the feedback process promotes honesty and transparency. Plus, it’s not just about finding flaws; it celebrates your strengths, creating a positive buzz that boosts your reputation. A well-equipped toolbox is powerful, and 360 feedback helps you build one that shines with skill and potential.

Software 40

Software Peer-to-peer Barriers Transparency 40

Sprout Social

JUNE 14, 2022

This is a great way to generate buzz and interest, and it might even encourage customers who haven’t purchased from you in a while to come back and check out what’s new. Adherence to privacy laws and regulations. You can also try driving traffic to your website or storefront by including a link in your SMS campaign.

SMS 108

SMS Marketing & Strategy Marketing Strategy Planning 108

Litmus

JULY 16, 2020

The email industry has been buzzing about Dark Mode for months, but it’s a tactic that could use a bit of a spotlight. Matt Gore, CTO and Chief Privacy Officer at Litmus, will walk attendees through an exclusive sneak peek at the latest innovation coming soon to Litmus. Enter our own Principal Email Engineer, Alice Li.

Tactics 61

Tactics Budget Programs Paid Search Agency Buzz 61