Marketing Insider Group

NOVEMBER 19, 2014

Storytelling. I’m actually not going to pick which word or phrase should be chosen as best or most relevant or hottest buzz phrase. Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people. Content strategy.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

Walker Sands

APRIL 17, 2023

To break through the noise, AI companies can no longer rely on novelty for storytelling. Create Compelling News Packages The quality and strategy behind your news packages — i.e., the complete story packages you present to the media — will be a huge indicator of success when it comes to capturing media attention.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Content4Demand

AUGUST 2, 2019

The first-ever B2B Sales & Marketing Exhange event is just a couple weeks away, and all of us here at Demand Gen Report are buzzing with excitement. REVTalks presents straight – to – the – point storytelling from revenue marketing superstars sharing how they accomplished revenue impact at their business.

Account Based Marketing 56

Account Based Marketing ABM Buzz Ad Exchange 56

Content4Demand

OCTOBER 3, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Each February, the B2B Marketing Exchange spotlights companies embracing the new rules of engagement and transforming them into cutting-edge campaigns that utilize new storytelling methods and new amplification channels.

Marketing Analytics Tools 40

Marketing Analytics Tools Account Based Marketing ABM Content 40

Outgrow

NOVEMBER 30, 2022

Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. Goals include increasing sign-ups, encouraging people to buy your products, or getting people buzzing about your brand. More importantly, you must compellingly present your CTA to mobilize people to act.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Martech Advisor

DECEMBER 19, 2019

B2C brands can launch a limited-edition product line or offer unique experiences that will generate buzz on social media. Explore Social Media Storytelling. Marketing storytelling lets you share personal, relatable, and compelling messages with your audience. Storytelling doesn’t always have to be a tear-jerker.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Content4Demand

SEPTEMBER 5, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Do you push your team to test new storytelling methods, formats and design practices to make your campaigns stand out? If you missed his “MKTG 2030” presentation at Content Marketing World , CMSWire’s recap covers the basics.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

Digital Marketing World Forum

MAY 16, 2019

Our illustrators study the brief, and present three distinct character design variants to the client. Nucco Brain is a buzzing visual storytelling studio in London’s Tech City. It simply helps us to understand what the client likes and dislikes, after which we can include our personal preferences and caveats.

Ad Building 40

Ad Building Brand Identity Branding Lock-In 40

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. The best way to gain attention and engage readers is through storytelling.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Only B2B

OCTOBER 31, 2023

In the fast-paced world of sales, where technology meets human connection, storytelling has emerged as a potent tool. This blog unravels the intricate relationship between storytelling and SQL conversion, unveiling techniques, strategies, and the pervasive influence of storytelling throughout the sales journey.

Storytelling 62

Storytelling Top of Funnel Sales Qualified Leads Lead Ranking 62

Writing on the Web

FEBRUARY 14, 2011

It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Post on Google Buzz. In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy. Persuading with a story is hard. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Convince & Convert

MAY 3, 2016

Has it just become a buzz word? His ability to use the hero’s journey method of storytelling in his business presentations is a skill worth emulating. Strategy + Content = Successful Social. Is content overheated these days? Or are we paying too much attention to it and driving it into the ground? See you next week!

Social Media 95

Social Media Social Marketing Skype Content Marketing 95

Content4Demand

NOVEMBER 29, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this month in content marketing. The report connects the dots from past to present (and future) and serves as a nearly scientific tool for carving a path forward with the five best ways to engage today’s B2B buyer. The Chatbots Are Coming!

Marketing AI 46

Marketing AI Content Forrester Buzz 46

Content Standard

APRIL 25, 2018

In 2017, she tore it up at Content Marketing World , where she gave an amazing session, “Imagination at Work: Lessons in Storytelling from GE.” People are why we do things,” reveals the secret to great B2B storytelling. Chris Capossela had an infamous moment 20 years ago while presenting at COMDEX.

Work Management 52

Work Management B2B CMO Marketing Management 52

Vidyard

NOVEMBER 10, 2015

To see how, and why, others are approaching this in practice, check out the presentations from leading B2B marketing cosmonauts Sourabh Kothari of Cisco and Bhaji Illuminati of Taulia where they share how they’ve woven storytelling and great writing into the fabric of their business. All systems go, prepare to launch.

Demand Generation Agencies 50

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 50

Scoop.it

MARCH 26, 2019

Sales enablement content includes: Sales presentations. Create Proven Sales Presentations. Sales presentations are often used to introduce a prospect to your company and the solution you can provide. In subsequent sales calls, there may need to be additional sales presentations to keep the deal moving along. One-pagers.

Curation 59

Curation Top of Funnel Case Studies Case Study 59

Digital Marketing World Forum

DECEMBER 18, 2019

Our morning panel; ‘Keeping Content King – How Brands should Effectively Storytell in a Crowded Environment’ was a huge success! Keeping content King – how brands should effectively storytell in a crowded environment. There was a lot of talk about this issues across our social channels and really created a buzz at the event.

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Hubspot

JUNE 1, 2021

Although some businesses want to have a strong presence everywhere, Mwangi suggests entrepreneurs focus on one platform where they receive the most visibility, instead of trying to be present on all of them at once. You want to use social media to get people to your website," Mwangi said. Maintain engagement with your community.

Marketing Strategy 94

Marketing Strategy Marketing & Strategy Work Management Effectiveness 94

Valasys

SEPTEMBER 10, 2019

Let’s now delve deeper into the following tactics that can be used by the marketers to create a positive buzz about their products or services online: 1. While the prospects are essentially present on all the platforms across the web, not all the referral channels contribute to the web traffic in the same proportion.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Mailmunch

JULY 9, 2021

The fact that your newsletter is also popping into a smartphone that’s probably buzzing with other notifications doesn’t make things any better. No one does newsletter storytelling better than Unicef. The click-through rate represents the percentage of people that are clicking the links present in your email. . The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

KoMarketing Associates

SEPTEMBER 14, 2015

– Brené Brown (Researcher and Storyteller). "If Overall, Jill’s presentation was the perfect balance of hilarious and insightful. To generate buzz about your business, whether through organic search or via social media channels, Mari Smith says that it is necessary to keep your audience’s audience in mind.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Terminus

SEPTEMBER 21, 2017

You can even join after-hour events like a Red Sox game or a storytelling show from The Moth. The agenda features a wide variety of presenters and panelists, from authors to TV producers to sales and marketing professionals from virtually every industry. Check out all the Community Day events here. A Diverse Range of Speakers.

Account Based Marketing 38

Account Based Marketing ABM Hubspot Communities 38

Marketing Insider Group

APRIL 30, 2013

Top performing CMOs consistently recognize that customer-centricity is more than a buzz word—they understand that having a first-hand knowledge of the end-to-end customer experience is critical. CMOs must walk in customers’ shoes. Katrina Klier ( @ KatrinaKlier ) from Accenture, put it plainly: “Be a user, trier, tester.

Peer-to-peer 100

Peer-to-peer CMO Urgency Marketing B2B Thought Leadership 100

Single Grain

MAY 17, 2023

Ads can’t be so esoteric and exclusionary that it repels people, but they need to present as if the product or service is elite. It managed to present itself as reserved and assuming at the same time, endearing people to the brand through solid music and mystical emotion. But at the same time, be relaxed about it.

Paid Search Agency 52

Paid Search Agency Paid Content Storytelling Ads 52

SnapApp

OCTOBER 26, 2012

had mine when he dropped that stat in his presentation at FutureM. of the presentation, here some key takeaways: A Brand is a Relationship: Being successful as a brand starts by understanding what a brand really is, and it's not a logo, a persona, or a product; it's how an organization fosters relationships with its audience.

Buzz 48

Buzz Comparison Storytelling Stats 48

Hubspot

JANUARY 21, 2014

It''s the storytelling platform that every organization has the budget and staffing to use. Another museum, The MFA Houston , created buzz around a time-sensitive light installation event by creating and posting this video. Join us until Feb 9 for free #filmmaking workshops, screenings, our oral history project, and more. artfilmlab".

Video Marketing 28

Video Marketing Paid Search Agency Budget Programs Buzz 28

Outbrain

DECEMBER 8, 2022

For brands , the Christmas commercial is an opportunity to garner millions of views, generate a delightful buzz, and boost brand awareness and engagement throughout the Christmas season. There is one thing that the best Christmas commercials all have in common: effective storytelling. What’s so special about Christmas commercials?

Storytelling 26

Storytelling Paid Search Agency Advertising Agencies Amazon 26

Marketing Insider Group

MARCH 27, 2023

The only people making money from AI are the people making content about how to make money with AI — Noah Kagan (@noahkagan) March 19, 2023 AI is not taking over content marketing any time soon (and probably not ever) — no matter how much the social media buzz suggests otherwise. Brand storytelling is unique to each individual company.

Marketing AI 205

Marketing AI Content Marketing Paid Search Agency CAN-SPAM 205

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. After years of cutbacks, their staff is too small and inexperienced.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

New opportunities to cut through the noise and engage an audience abound, partly because so many companies still seem to believe that bragging about themselves in buzz words is the best way of making sure their target audience will understand the value of their brand. After years of cutbacks, their staff is too small and inexperienced.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Outgrow

MAY 8, 2023

They’re finding ways to make tasks quicker, easier, and better output or others are responding to that market demand and building a set of tools on top of their existing platform to bring in that curiosity from their target market and leverage the buzz that’s around it. Internal storytelling is also incredibly important.

Marketing AI 52

Marketing AI Product Lead Ranking Marketing Analytics Tools 52

TrustRadius Marketing

JUNE 21, 2018

They are often great storytellers, historians, even diplomats. Once you have this information, you can begin to identify the individuals and entities that are creating the most buzz around specific keywords. They then took the content from that and distributed it in the form of blog posts, slide presentations, even ebooks.

B2B Marketing 40

B2B Marketing Social Marketing B2B Planning 40

Buzz Marketing for Technology

JUNE 27, 2008

Digital Storytelling 2.0. Attend emerging technology presentation. PAGE TOOLS. edit this page. version history. attachments. 10 Keys to Effective Professional Development. 15 Minutes. 21st Century Cartography. Cool New Tool Duel. Global One Room Schoolhouse. Governors State University. One Hour PowerPoint. Social Bookmarking.

Wiki 100

Wiki Web 2.0 Storytelling Class 100

Hubspot

SEPTEMBER 26, 2014

“The Scarecrow” was a big winner at Cannes, and it continues to be one of the best examples of compelling storytelling by a brand. The marketing ploy included a gift product line (a sink plug, paperclips, a bag of gravel), and created such a buzz that the wooden toothpicks sold out within a few hours. Brand: Chipotle.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Hubspot

SEPTEMBER 11, 2013

That way, you''re generating ideas while spreading buzz about your campaign. Try catering your web content to the people who are visiting your site, and presenting them with the right information at the right time. Mildenhall shared how Coke wanted to move from one-way storytelling to dynamic storytelling.

Advertising Agencies 28

Advertising Agencies Planning Mobile Advertising Paid Search Agency 28

ClearVoice

FEBRUARY 26, 2024

Let’s dive deeper into some of the most common types of content writers : Brand journalists : They are natural-born storytellers who excel as brand ambassadors. Scriptwriter: The storytellers behind the scenes of your videos, chatbots, and podcasts. It’s data storytelling.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

Single Grain

JUNE 20, 2023

Work With Us The Power of Storytelling and Hype One of Apple’s key strengths lies in its ability to leverage storytelling and create a sense of anticipation around its products: By captivating their audience for hours, Apple builds excitement and generates a remarkable level of interest.

Product 52

Product Customer Satisfaction Storytelling Loyalty 52