KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Use more storytelling. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. Turns out, the most beloved storytellers on the list—Ernest Hemingway, Cormac McCarthy, J.K.

Storytelling 167

Storytelling Barriers Class Paper 167

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. The buzz surrounding podcast series like Serial , in turn, has sparked a podcast boom.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Marketing Insider Group

DECEMBER 17, 2019

Use the power of storytelling to reach the people you’re ultimately marketing to. Harness the Power of Storytelling and Emotions. But, there’s no reason why you can’t follow the lead of successful B2C marketers and employ some storytelling tactics to make your messages more compelling and memorable. Image source: [link].

Tactics 262

Tactics B2B Marketing Work Management Planning 262

Champion Communications

JULY 24, 2023

In a stroke of strategic genius, Barbie’s PR team orchestrated an awe-inspiring rebranding campaign that not only revitalised the iconic doll’s empire but also generated an astonishing amount of buzz and partnership opportunities. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

SmartBug Media

JUNE 28, 2023

Through storytelling, media relations, and content creation, PR helps to differentiate a brand from its competitors and establish a strong brand identity. Generating Buzz Effective PR campaigns create buzz and excitement around a brand, drawing attention to its unique qualities and inspiring potential consumers to learn more.

PR 98

PR Brand Identity Branding Loyalty 98

CoSchedule

JANUARY 27, 2023

The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

SocialPilot

FEBRUARY 11, 2024

What’s the buzz? What kind of challenges or campaigns can we start that’ll get everyone buzzing? Storytelling + product reviews = engaging content. Track how our [specify] collabs are moving the needle on audience growth and brand buzz. Videos or pics – what should our influencers focus on to get [specific niche] buzzing?

Sales Management 90

Sales Management ROI Planning Work Management 90

Contently

FEBRUARY 28, 2023

The buzz of a bee. The topic, storytelling, and quality of research or interviews should all be well thought out. The rumble of traffic. The whoosh of your coat in the wind. Sound carries with it a sensory experience like no other. Audio stories are different from any other medium for this very reason.

Marketing & Strategy 195

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 195

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

ClearVoice

OCTOBER 9, 2018

In this installment of the Niche Freelancer, we chat with Tracey Zeeck of Bumbershoot PR , who has been the brand storyteller, external partner and trusted publicist for dozens of small and medium-sized businesses in the mid-sized market of Oklahoma City. In their city. ' @tzeeck @bumbershootpr #contentmarketing Click To Tweet.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Emplifi

OCTOBER 24, 2019

Social media has evolved into a prime storytelling tool. Now more than ever, customers are using social media to understand and interact with their favorite brands, to generate the buzz that impacts the reach and influence of the brand.

Social Media 80

Social Media PR Media Public Relations 80

Emplifi

OCTOBER 24, 2019

Social media has evolved into a prime storytelling tool. Now more than ever, customers are using social media to understand and interact with their favorite brands, to generate the buzz that impacts the reach and influence of the brand.

PR 80

PR Social Media Media Public Relations 80

Martech

NOVEMBER 10, 2022

For brand marketers scratching their heads at all the possibilities, and seeking to find real opportunities within all the buzz, the perspective from a top agency is welcome guidance.

Paid Search Agency 113

Paid Search Agency Advertising Agencies Content Communities 113

Sprout Social

NOVEMBER 29, 2022

Wendy’s buzz-worthy sarcasm? And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. When you think of brands on social media, which come to mind first? Dove’s inspiring Real Beauty campaigns?

Social Media 89

Social Media Media Branding Brand Identity 89

Convince & Convert

OCTOBER 21, 2015

How can we go further and apply storytelling to the board room? We are all innate storytellers, we simply have to flex the storytelling muscle to implement it in our work. The research that proves why storytelling is such a powerful business tool. Dénouement : The resolution; all loose ends are tied up. In This Episode.

Storytelling 121

Storytelling Advertising Agencies Paid Search Agency Copywriting 121

Convince & Convert

DECEMBER 29, 2017

NetApp and Cisco partnered with our team at Yeager Marketing to create a compelling social nurturing campaign, adding in Mercer-MacKay Digital Storytelling to support content amplification through FlexPod’s Twitter channel. Here’s how we did it, so you can apply similar principles to your biggest social challenge. Finding a Point of Entry. “We

Campaigns 156

Campaigns Ad Building Opt-out Paid Search Agency 156

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. It’s got a bit of a buzz these days doesn’t it? Is BuzzFeed, with all its cat-video and which-Game-of-Thrones-character-are-you-quiz “trending buzz,” a huge success ? As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth.

Work Management 100

Work Management Storytelling Business Differentiation 100

Rev

APRIL 12, 2023

GumGum personalized storytelling GumGum, an AI contextual intelligence company, leverages ABM for its “personalized storytelling ” approach. It generated a lot of buzz and excitement among T-Mobile’s agencies, which helped GumGum secure the deal. Here are a few ABM campaigns to inspire your next one.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Valasys

MARCH 18, 2024

Authentic Storytelling: The transient attribute empowers brands to share informal, relatable content, fostering genuine bonds, trust, and credibility with consumers. Beyond the Buzz: Considerations for Brands Meanwhile, the ephemeral content and FOMO type of marketing are too powerful.

Urgency Marketing 40

Urgency Marketing Content Multi-Channel Buzz 40

B2B PR Sense

JANUARY 5, 2018

PR is not about creating buzz by crafting a story out of whole cloth. Whether it’s an expansion of your business, charitable activities, or a round of funding, PR storytelling can position you for media coverage. How to Improve Your Press Release Best Practices with Storytelling. Awards and Events. Content marketing.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Convince & Convert

MARCH 24, 2016

Honey Nut Cheerios’ ‘Buzz the Bee’ Goes Missing in Canada. In a localized activation, Honey Nut Cheerios’ iconic “Buzz the Bee” has gone missing from his home—the Cheerios box—in Canada. So, to take Buzz off the box was a bold—and a little bit scary—move. There is also a dedicated website with more information.

Paid Search Agency 92

Paid Search Agency Companies Buzz Social Media 92

Convince & Convert

OCTOBER 23, 2014

You have more than your fair share of opportunities to generate buzz and publicity for your new album. This involves a big reveal followed by a series of engaging content that drives buzz and reminds fans that a new product is coming, or event is happening, etc. Embrace Visual Storytelling. Image via BigStockPhoto.com.

Contingency Planning 167

Contingency Planning Campaigns Buzz Opt-out 167

Hubspot

DECEMBER 6, 2018

Hoping to apply my grasp of journalism and storytelling as a Staff Writer to strengthen HubSpot’s thought leadership in the MarTech space. Hoping to apply my grasp of journalism and storytelling as a Staff Writer to strengthen HubSpot’s thought leadership in the MarTech space.”. Structure: Are you qualified for this job?

Impressions 92

Impressions Examples Cost Per Thousand CPM 92

Content4Demand

FEBRUARY 19, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. We’ll showcase storytelling frameworks, discuss buyer-focused strategy and reveal the best ways to select ideal content formats. Refresh, Renew, Remix.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Bannerflow

MARCH 11, 2022

Effective storytelling helps to make your company something others want to engage with, whatever channels or media you choose to use. A great example of personalisation is the much-loved #SpotifyWrapped feature that generates a buzz every year. Good content builds credibility for any company. Harnessing the power of data.

Trends 111

Trends Planning Work Management Marketing Management 111

Directive Agency

JULY 31, 2023

They also kept the buzz going on social media with a free swag campaign, where they printed special edition Gong Super Bowl T-shirts for everyone who shared the video that weekend. Utilizing Storytelling to Engage and Connect with the Audience Storytelling is a universal theme that has been essential since before people could talk.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

They also kept the buzz going on social media with a free swag campaign, where they printed special edition Gong Super Bowl T-shirts for everyone who shared the video that weekend. Utilizing Storytelling to Engage and Connect with the Audience Storytelling is a universal theme that has been essential since before people could talk.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Adobe Experience Cloud Blog

APRIL 11, 2018

And as a marketer, you want to tap into that influence to create buzz for your product. Storytelling isn’t just a new marketing buzzword. How do influencers become influencers in the first place? They amass a following based on their own personal stories. But what’s stopping your brand from creating that same kind of audience?

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Content4Demand

JULY 11, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Insights-Inspired Storytelling. Iconic and imaginative storytelling isn’t just for writers like Stephen King and J.K. Killer Serial. Use the discount code 25CONTENT4DEMAND to save 25% on passes. B2B Video Benchmarks.

Content 58

Content Storytelling Advertising Benchmark Forrester 58

Martech

AUGUST 3, 2022

One of the brands first attempts at immersive storytelling was their VR experience simulating life onboard an oil rig. Once again, they wanted to leverage innovative storytelling techniques to engage conference attendees in new ways.

Campaigns 113

Campaigns Advertising Agencies Opt-out Terms and Conditions 113

Walker Sands

APRIL 17, 2023

To break through the noise, AI companies can no longer rely on novelty for storytelling. These conferences are an incredible opportunity to generate buzz for your product, but only if you prepare the right way beforehand.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Content4Demand

FEBRUARY 20, 2020

The KCAs recognize companies that find success with new rules of engagement to create innovative campaigns with new storytelling techniques and amplification channels. The Killer Content Awards are always on the lookout for new rules of engagement, new storytelling methods and new amplification channels.

Top of Funnel 52

Top of Funnel Content Storytelling Buzz 52

Outbrain

FEBRUARY 19, 2020

As you look to use content as a tool in the rebranding process, there are five pillars to focus on: Buzz. Storytelling. Content that drives buzz around your rebrand. One of the key components of the campaign was to generate pre-launch buzz and build anticipation among past customers and leads. Storytelling.

Buzz 46

Buzz Paid Search Agency Thought Leadership Advertising Agencies 46

Marketing Insider Group

NOVEMBER 19, 2014

Storytelling. I’m actually not going to pick which word or phrase should be chosen as best or most relevant or hottest buzz phrase. I talked about how marketing has always used great storytelling to connect with people. Native advertising. Thought leadership. Content strategy. Sponsored content. Editorial mindset.

Content Marketing 100

Content Marketing B2B Thought Leadership Paid Search Agency Content 100

ClearVoice

JANUARY 11, 2020

Podcast recording tips for beginners: The resources I’ve listed come from materials geared toward radio storytelling curriculum developed for teachers and their students and/or young adults. The brief and very light podcast recording tips below are intended to keep my beginner’s mind filled with a sense of play and experimentation.

Tips 64

Tips Storytelling Buzz Curation 64

Content4Demand

OCTOBER 3, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Each February, the B2B Marketing Exchange spotlights companies embracing the new rules of engagement and transforming them into cutting-edge campaigns that utilize new storytelling methods and new amplification channels.

Marketing Analytics Tools 40

Marketing Analytics Tools Account Based Marketing ABM Content 40