Remove Buzz Remove Case Studies Remove Presentation Remove Storytelling
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The Business Story Argument: A Working Framework to Pressure Test Your Story

Content Marketing Institute

Storytelling. It’s got a bit of a buzz these days doesn’t it? Is BuzzFeed, with all its cat-video and which-Game-of-Thrones-character-are-you-quiz “trending buzz,” a huge success ? As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth.

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Last Day for Discount Submissions. 2020 Killer Content Awards.

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Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. The best way to gain attention and engage readers is through storytelling.

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Building Relatable Characters in Branded Stories

Digital Marketing World Forum

In such cases, we create a moodboard that collects these references for approval. Our illustrators study the brief, and present three distinct character design variants to the client. We ask them for their pick of choice, although in most cases clients prefer one aspect of one design, and another aspect of another.

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How to Use Content Curation to Improve Sales Enablement

Scoop.it

Sales enablement content includes: Sales presentations. Case studies. Perhaps a new whitepaper needs to be written to showcase actual applications of the product, or that prospects don’t feel your company understands industry news, in which case you may have to curate outside content for sales reps to share. One-pagers.

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. By Holly Celeste Fisk, Marketing. Killer Content. Killer Content.

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11 Effective Marketing Strategies and Tips for Black-Owned Businesses

Hubspot

Although some businesses want to have a strong presence everywhere, Mwangi suggests entrepreneurs focus on one platform where they receive the most visibility, instead of trying to be present on all of them at once. Generate an email list, and send out unique case studies or behind-the-scenes information.