The Business Story Argument: A Working Framework to Pressure Test Your Story
Content Marketing Institute
FEBRUARY 23, 2018
Storytelling. It’s got a bit of a buzz these days doesn’t it? Is BuzzFeed, with all its cat-video and which-Game-of-Thrones-character-are-you-quiz “trending buzz,” a huge success ? As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth.
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