SalesIntel

JULY 14, 2022

During the pandemic, events looked a little different. Many of us traded our annual conference trips to a virtual setting, with webinars replacing in-person meetings. Pre-Event Prep Work . Before an event, your main goal is to focus on prospecting to grow your attendee list and capture the proper audience.

Conference 52

Conference Contacts Personalization B2B 52

ClickZ

OCTOBER 6, 2020

30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. It won’t look the same as it does at in-person events, and that’s ok.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Sprout Social

NOVEMBER 11, 2016

But this doesn’t mean that connecting in-person isn’t important. This week, we discussed just how to attribute ROI to in-person events. Create Buzz With These Best Practices. The internet and social media has connected strangers far and wide by allowing us to engage in quick or in-depth conversations. SproutChat.

Personalization 82

Personalization Buzz ROI Social Media 82

Heinz Marketing

MARCH 11, 2020

If replacing the value and ROI of a 20,000-attendee in-person conference was as simple standing up a couple webinars, I believe more companies would have done it a long time ago. Still, virtual events are about to proliferate and do represent the potential to create significant value for producers and attendees alike.

Trade Show 110

Trade Show Buzz Network Marketing Conference 110

SmartBug Media

OCTOBER 30, 2020

These events help to gain valuable customers and establish strong industry partnerships. With such events on hold, organizations and the industry are pivoting to virtual events instead. The first thing you will want to have a plan for is the internal implementation of your event. Internal Implementation Strategy.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Hubspot

APRIL 12, 2021

The look and feel of events changed exponentially after March 2020 as companies moved live events to virtual spaces. But whether your event is online or in-person over the year ahead, event branding is essential to create a memorable experience for attendees. What is event branding? First … well, what is it?

Examples 95

Examples Brand Identity Branding Banners 95

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

The buzz has started and you might be wondering – what is Dreamforce? If you’re new to Salesforce and what we do , you may not know about Dreamforce, our annual event that combines community and customer success. In years past, you had to be in San Francisco to experience the event. Get more info on Dreamforce 2021.

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events. Creating an Inbound Strategy for Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Anyword

APRIL 25, 2024

The Anyword team was proud to participate in a trio of events that brought the industry’s brightest minds together in NYC. Read on for our take on these events and the insights we’re still buzzing about this week. It started off with a 5k run and concluded with a sunset cocktail hour.

Buzz 52

Buzz CMO Outreach Linkedin 52

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Is this event tactical or more high-level?"

Promotion 101

Promotion Hubspot Co-Registration Planning 101

BDB

JANUARY 12, 2024

1 It’s no surprise that events look set to follow suit. With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. What works? Which products are most valuable?

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. Trend #1 – Personalization.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

SpotMe Blog

MAY 25, 2021

By now a growing portion of your virtual audience is more interested and willing to attend some version of in-person events again. But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. By adding a higher-production quality to your hybrid events. .

Work Management 52

Work Management Product Marketing Management Act-On 52

Webbiquity

JANUARY 16, 2024

Use eye-catching visuals, a good story, and music to make it feel like a special event. So, when you launch your B2B product like a mini-movie, you’re not just presenting features—you’re creating a buzz and making people curious about what you have to offer. Imagine a company launching an updated project management tool.

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

SmartBug Media

APRIL 23, 2024

Trade shows are a pinnacle event for marketing leaders. The initial impression it makes can set the tone for the entire event. The simplest activities can generate the most buzz. To spark some creativity, here are five innovative interactive trade show booth ideas you can incorporate into your next event: 1.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Attendify

APRIL 9, 2020

Last week we wrote about how we can make the event industry more resilient and shared a first look at Attendify’s forthcoming virtual event platform. This post is part of a series sharing Attendify’s progress in building a virtual event solution to help meet the challenges of the current moment. First Look: Town Hall.

Work Management 73

Work Management Marketing Management FAQ Buzz 73

Valasys

JUNE 11, 2020

LinkedIn recently rolled out virtual events and poll features which will provide brands with new engagement opportunities. Several in-person meetings and conferences have been canceled. Several in-person meetings and conferences have been canceled. LinkedIn Virtual Events.

Linkedin 64

Linkedin Features Broadcasting Communities 64

Martech

FEBRUARY 13, 2024

Celebrities took the opportunity to grow their personal brands. Dig deeper: Super Bowl commercials and strategies to watch Brands gain positive sentiment on social Social media buzz is a great way for consumer brands to gauge how their marketing efforts land with audiences.

Digital Asset Management 124

Digital Asset Management Paid Search Agency Peer-to-peer Blast Campaigns 124

Jifflenow

JANUARY 7, 2020

The 2010s were ‘event’ful to say the least but this only serves to lay the foundation for bigger and better events in 2020. Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. Trend #1 – Personalization.

Marketing AI 52

Marketing AI Trends Enterprise Management Work Management 52

Only B2B

APRIL 24, 2024

Key demand generation marketing tactics include: Social media marketing Community building Blogging Podcasting Live events But how do you measure the success of inbound marketing efforts? Top of the Funnel (Awareness) : Demand generation strategies such as webinars, industry events, and PR campaigns are primarily aimed at this stage.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Stevens & Tate

DECEMBER 4, 2023

Send personalized thank you notes to customers, partners, or supporters to show genuine appreciation. This positions your brand as an authority and creates opportunities for in-person connections with potential customers. It’s a bold way to create memorable brand experiences.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

Televerde

MAY 22, 2019

Through years of experience, I’ve developed my own set of personal guidelines that help me make the most out of every event. Here are my top three tips to help you waltz through events like a pro. Do your pre-event research. Before you leave for the event, it’s important to have a good grasp on the company list.

Tips 63

Tips InsideView Case Study Case Studies 63

SocialPilot

JANUARY 31, 2024

These personalities have a great online presence, and their audience strongly trusts them. Online sessions before and during the event witnessed higher attendance, with the audience eager to learn from the industry experts. The online influencer marketing campaign got a high reach, making this event a phenomenal success.

Case Study 90

Case Study Case Studies Work Management Studies 90

SnapApp

NOVEMBER 15, 2018

Despite the rapid growth of digital marketing in the B2B space, events still provide marketers with a tried and true method to bring quality leads into the sales funnel. Unlike other marketing efforts, B2B events bring together prospects that are more likely to fit your ideal target audience right from the get-go. Source.).

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Marketing Budget Demand 59

Digital Marketing World Forum

DECEMBER 18, 2019

The final instalment of the 2019 event series, DMWF Europe, was the perfect way to close another awesome year for DMWF! There was a lot of talk about this issues across our social channels and really created a buzz at the event. She told her personal story to explain how to evolve with the new approach for new campaigns!

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Vidyard

AUGUST 3, 2017

Running live events for your customers or prospects can have a big impact on your business, but it can also be very costly and resource intensive. So, you not only have to make sure that the event itself is a great experience, but that you’re delivering a positive return on investment back to the business.

ROI 56

ROI Video Marketing Customer Satisfaction Buzz 56

Launch Marketing

JUNE 7, 2023

Create buzz and share essential information about the launch in the digital space that most are occupying right now. Teams may have planned to host an in-person launch event or exhibit at trade shows. If an event or tradeshow is part of the launch, ensure you have materials such as banners, flyers and brochures.

Product 117

Product B2B Paid Search Agency Buyer Personas 117

Televerde

MAY 22, 2019

Through years of experience, I’ve developed my own set of personal guidelines that help me make the most out of every event. Here are my top three tips to help you waltz through events like a pro. Do your pre-event research. Before you leave for the event, it’s important to have a good grasp on the company list.

Tips 40

Tips InsideView Case Study Case Studies 40

Martech

AUGUST 8, 2023

Assembling a customized web series to attract a new audience The Acura marketing team all shared a personal interest in Japanese-style anime films. Dig deeper: Acura uses NFTs to reach customers digitally Finding and engaging the right customers with content “Chiaki’s Journey” is tailored for social buzz. Image: Acura.

Advertising Agencies 87

Advertising Agencies Buzz Paid Search Agency Fulfillment 87

Varicent

MARCH 16, 2023

It’s been a week since we wrapped our Accelerate event. I don’t know about you – but I'm still buzzing from all the excitement. It was great to see everyone in person again and I truly value the time we had to connect with each of you.

Ad Building 52

Ad Building Buzz Personalization Product 52