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Your Most Pressing SEO Questions Answered

BOP Design

However, you likely have a few pressing questions about SEO for your B2B web design and marketing strategy. Let’s explore several pressing questions that we often hear from the B2B marketing teams we work with. The short answer is: relevant terms that indicate an intent to buy. What do I do about the GA4 transition?

Press 104
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More ecommerce shoppers using buy-now-pay-later

Martech

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. The post More ecommerce shoppers using buy-now-pay-later appeared first on MarTech. BNPL up, revenues down. Despite this rise, revenue decreased 19% for that period.

eCommerce 101
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B2B CMOs: Shift Your Priorities Beyond Leads

Biznology

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. They’ll say, “Leads! Give me leads!” I’m talking about everything that comes after the lead-to-sales handoff. Lead Nurturing. Lead-to-sales Conversion. The list goes on and on.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. Why Invest in B2B Lead Generation?

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The Ultimate Guide to Press Release Distribution

Hubspot

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100
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When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.

Velocity Partners

For complex B2B businesses, one common move is to try and make it easier for customers to buy by simplifying your offering. When simplification slows your sales cycle If your unifying story is too simplified, you’ll end up attracting the wrong kind of leads. Just, y’know, for instance. How does it all fit together?

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Making Lead Magnets That Work For B2B Marketers

Lead Forensics

We often hear people say that their goal is simply to bring in more leads. You don’t want just any old lead. You want the right kind of leads. Your goal should actually be to generate more of the kind of leads. Let’s assume you’ve done your homework and you know what a good lead looks like for you.