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If You Cannot Answer Why Buyers Buy – You Cannot Lead

Tony Zambito

A significant trait that is necessary to lead organizations. Perhaps no “Why” question is more important to B2B or B2C leadership than this: Why do our buyers and customers buy? Using buyer personas as a leadership skill to develop a common language on why their buyers and customers buy. Be they B2B or B2C entities. .

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B2B Lead Generation Form Tactics for High-Quality Leads

The Lead Agency

But what comes first is the lead. Website lead generation forms are one of the most critical touchpoints in the B2B landscape. They are the front lines of engagement, meticulously designed to convert casual browsers into leads. Combining B2B and B2C statistics, the average conversion rate from lead generation forms is 1.7%.

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How Not to Buy Leads

ViewPoint

Last week a prospect told me that he needed higher quality leads than were currently being provided by two third-party outsourced solution providers. His definition of a lead was the loosest that I have ever heard. An employee of a targeted company needed only to download some content to be qualified as a lead.

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Expand buying group on inbound leads

Zoominfo

Scenario When a new lead comes in through a high-value web form, you should pursue the rest of the buying group at the account as well. This will inform a wider audience about your product, get buy-in at multiple levels, and accelerate the sales process. Many purchasing decisions are handled by a committee, not an individual.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. In this webinar, we’ll cover: How to establish an inbound program that will attract leads. How to secure organizational buy-in (and cooperation!).

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Should You Buy B2B Leads in 2018?

Marketing Insider Group

Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. The post Should You Buy B2B Leads in 2018? appeared first on Marketing Insider Group.

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Build vs Buy Your Customer Data Platform?

Customer Experience Matrix

The build vs buy debate has existed as long as packaged software itself. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists. This work is the same whether you’re building or buying.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

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6 Steps to Optimize Your Media Buys

It’s also an opportunity to innovate, lead, and rethink the way your company uses media. In this media optimization guide, you will learn: 6 key steps to plan and pace your media buys. How to optimize your media buys with a data-driven approach. Ways to be more efficient and drive growth from every investment.

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act. Get the free guide.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. In this webinar, you will learn: The fundamentals of effective lead generation.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. You don't want to miss out on this amazing webinar!

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Perceiving interest as intent will lead you down a rabbit hole with no program performance. Set expectations appropriately based on the buying stage. Intent data can help B2B marketers reach active buyers earlier, influence their journey, and close more deals. However, not all intent data is created equal.

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The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and, ultimately, lead them to greater sales success. How to achieve leadership buy-in.