WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

Webbiquity

MARCH 1, 2022

Clearly, with so many employees still working at least partially remotely, they are spending more of the time that they aren’t spending commuting or in (in-person) meetings researching vendor offerings and consuming business content. But posts about basic business concepts and strategy can remain fresh and timely for far longer.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

The Point

SEPTEMBER 16, 2011

How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” It’s got to be the media, right? It’s the offer.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Now what? How do you promote it? Newsletter.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

KEO Marketing

DECEMBER 28, 2015

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers.

Paper 48

Paper Marketing Agencies 1 Tips Paid Search Agency 48

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 Tell us about The White Paper Company.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Our team can help companies of all sizes achieve their business goals.

B2B 362

B2B Paid Search Agency Guidelines Content 362

Biznology

JANUARY 26, 2018

A good way to come up with a story for a tech business video is to find the diagram that tells the story and extract what you need. By “the diagram” I mean the one that’s probably on Slide 9 of the sales deck or Page 6 of a white paper. But the technical details are not central to the story here.

Video Marketing 185

Video Marketing Business Storytelling Paper 185

KoMarketing Associates

AUGUST 31, 2022

According to Google , a conversion is a user activity you want to track because it’s important to your business. That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . How GA4 defines a conversion. You could create up to 20 goals per GA view.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). So how can you be a business that people know, like, and trust? Propel them further down the sales funnel with white papers and webinars.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Martech

AUGUST 3, 2023

Let’s start with a very simple calculation: Value = revenue from emails ÷ deliverable email addresses For example, if your email program brings in $100,000 and you have 100,000 deliverable names on your list, each email is worth one dollar. Emails from business cards collected at the annual conference. Attribution is a fuzzy science.

Lead Scoring 94

Lead Scoring Lead Ranking Deliverability Ad Exchange 94

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. These directories are generally best for new business websites. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Ebooks & White Papers. Ebooks and white papers are some of the most popular forms of exclusive B2B content because they focus on statistics, outcomes, and concrete strategies. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy. An investment in SEO means that you need to create a constant flow of content to help you get found.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Zoominfo

MARCH 10, 2021

Maybe this situation sounds familiar: A company with a sales team of 50 reps decides its data is stale and its customer relationship management (CRM) features don’t meet business needs. How Implementations Fit into An Overall CRM Business Ecosystem. trillion in new business revenues to their local economies.”.

Work Management 246

Work Management Analysis Marketing Management Cost 246

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. For example, let’s say you offer a marketing automation solution. Want a few ideas for getting started? If so, that’s a great first step.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

The Point

APRIL 16, 2019

A low Cost Per Lead (CPA) from a search campaign looks great on paper, but as anyone who’s run a B2B search campaign will tell you, not all search leads are qualified. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial. Some will be, well: junk.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Anything Goes Marketing

AUGUST 26, 2006

I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. Do you think that adding white papers to your business blog is a good idea?

Paper 100

Paper Lead Generation Generation Leads 100

Marketing Insider Group

FEBRUARY 3, 2021

We focus on the quality of your content but only in order to make a significant impact on your business. For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

The Point

FEBRUARY 28, 2020

Is it immediately obvious to the reader what that offer is: a Webinar, a white paper, an ebook? One of the most common mistakes marketers make, particularly in the tech space, is beginning an email with a long dissertation on the current market, trends, or business behavior that forms the basis or catalyst for the information on offer.

B2B 243

B2B Landing Pages Webinar Metrics Paper 243

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Navigate the Channel

NOVEMBER 9, 2023

With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. Make creating content a priority Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.

Public Relations 65

Public Relations Social Media Paper FAQ 65

Biznology

FEBRUARY 3, 2020

He built an organization that explains the theory and practice—showing that its first examples were in business markets. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. This is the go-to place for research and how-to. Demand Gen Report.

Resources 171

Resources Research B to B Advertising Agencies 171

Anything Goes Marketing

OCTOBER 15, 2006

Perhaps you're looking to position your business as the industry expert or convince C-level executives that you understand their business issues and can provide solutions they need. Whichever the case, creating a white paper will help your organization generate new leads and help close out sales.

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Biznology

JANUARY 11, 2018

Here are a few examples of automation that help your email marketing and your website work together. Rather than a marketing intern waiting around for those emails to come in so they can immediately respond with the link to the report or white paper, the process is automated. Capitalize on their interest. Like this post?

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. They need to build a business case they can sell internally.

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71