ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ClearVoice

FEBRUARY 9, 2021

In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation. What is a white paper? What makes white papers more than just ebooks? Research papers. Original data.

Paper 52

Paper Case Studies Case Study Sales Qualified Leads 52

Zoominfo

OCTOBER 5, 2021

The reason is obvious—it’s more difficult to engage your audience emotionally when you’re selling complex solutions to businesses, rather than flashy products to individual consumers. Get a Demo Examples of Brand Storytelling 1. The ad is over 20 years old, but still holds up today as an example of powerful brand storytelling.

Storytelling 130

Storytelling Examples Branding Brand Identity 130

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Limited-time offers , countdown timers , and Black Friday deals are all examples of an interesting economic theory: the scarcity principle. We’ll also share 34 scarcity marketing examples to help you boost conversions. Here’s another example.

Examples 83

Examples Conversion Urgency Marketing Amazon 83

Webbiquity

MARCH 1, 2022

Clearly, with so many employees still working at least partially remotely, they are spending more of the time that they aren’t spending commuting or in (in-person) meetings researching vendor offerings and consuming business content. But posts about basic business concepts and strategy can remain fresh and timely for far longer.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Webbiquity

AUGUST 29, 2019

Although email has largely displaced physical paper mail for most business correspondence, there are still instances where traditional mail is the better channel. It demonstrates professionalism to send job offers, business proposals, important letters, and bills on company letterhead instead of a blank piece of paper.

Business 170

Business Paper Marketing Proposals Design 170

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). So how can you be a business that people know, like, and trust? Propel them further down the sales funnel with white papers and webinars.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Biznology

JANUARY 26, 2018

A good way to come up with a story for a tech business video is to find the diagram that tells the story and extract what you need. By “the diagram” I mean the one that’s probably on Slide 9 of the sales deck or Page 6 of a white paper. But the technical details are not central to the story here. That became our job.

Video Marketing 185

Video Marketing Business Storytelling Paper 185

AccuData

MAY 30, 2021

Help writing a newspaper You may notice there are usually four newspapers on aid writing a paper. To assist writing a paper, you will have to consider the following paper help subjects. You’ll need help writing college papers for a lot of reasons. There are many essay topics which are regarded as theses.

Paper 40

Paper Business Paid Search Agency Consulting 40

Optinmonster

DECEMBER 30, 2023

To help you get your visitors scrolling down, we’ve collected some great examples of above the fold content you can use for inspiration. Originating from the newspaper industry, where the most important stories were placed above the physical fold of the paper, this concept has evolved significantly in the context of web design.

Examples 92

Examples Content Trigger Marketing Eye-Tracking 92

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. At the other end of the list would be a customized white paper.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? " Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ClearVoice

FEBRUARY 3, 2021

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Business-to-business content marketing: types of content.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Velocity Partners

NOVEMBER 22, 2023

They’ve been business model innovations. Uber, Airnbnb (et al) just combined them into new businesses. Into new kinds of businesses. Brands whose disruption is based on business model innovation benefit from some powerful advantages—and a few pitfalls too. Think about it: Uber, Airbnb, Peloton, Netflix, Salesforce.

Lead Ranking 95

Lead Ranking Differentiation Work Management Marketing Management 95

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

Marketing Insider Group

MAY 17, 2023

If you want to know what works best, you should look to successful digital marketing examples. Our crack team has studied and worked with all sorts of digital marketing, and we’ve compiled seven prime examples. Other unique digital marketing techniques can be successful, depending on your industry and business.

Examples 64

Examples Campaigns Paid Search Agency Lead Ranking 64

ClearVoice

DECEMBER 2, 2021

Perhaps the most egregious example of marketers throwing around a word so much that it has lost its true definition is found in the use of the term “content marketing.” Here are 20 creative #contentmarketing examples to inspire your marketing team. 20 content marketing examples that’ll fuel your creativity.

Examples 115

Examples Content Marketing Paid Search Agency Content 115

Circle Studio

OCTOBER 10, 2019

Business cards are often the first impression on prospects. Like any first impression, a business card should stand out and differentiate your firm from competition. Here are some creative ways to make your business cards stand out from the crowd. Consider textured papers as well. Use a unique material. Add some color.

Creativity 113

Creativity Business Paper Paid Search Agency 113

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in sales). So how can you be a business that people know, like, and trust? Propel them further down the sales funnel with white papers and webinars. How to Build Trust with Customers 1.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Conductor

FEBRUARY 22, 2022

Freelancing at an agency , for example, may require you to accept an assigned title based on the way an SOW was written that included your position. For example: Grew organic traffic by +25% after establishing monthly optimization plans to update content based on keyword analysis reflective of ever-changing user intent.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. That is the same approach to create a sound business video content marketing strategy. An investment in SEO means that you need to create a constant flow of content to help you get found.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Ranking 139

SmartBrief - Marketing

AUGUST 4, 2023

It is becoming increasingly challenging for small and medium-sized businesses (SMBs) to remain digitally literate in today’s fast-paced digital landscape. Digital transformation is hindered by socioeconomic factors and continued reliance on old ways of working, including poor technology and paper-based processes.

Small Business Marketing 52

Small Business Marketing Enterprise Management Work Management SMB 52

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Banner ads?

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Outbound Engine

DECEMBER 21, 2020

If you’re used to taking some time around the holidays to make resolutions for your personal happiness in the new year, why not try doing the same for your business? Here are a few business resolution ideas to get you started. At OutboundEngine, we spend all day thinking about how to help small businesses improve their marketing.

Business 98

Business Small Business Marketing Blast Campaigns Paper 98

Biznology

SEPTEMBER 30, 2019

Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another. As your business grows, you’ll easily be able to spot weaknesses and fix them before they become catastrophes. There are about 30.2 There are about 30.2

Business 132

Business Landing Pages Acquisitions Marketing Analytics Tools 132

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible). How to choose a solution/vendor.

Paper 100

Paper Lead Generation Sample Lead Ranking 100

The Point

SEPTEMBER 16, 2011

How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” It’s got to be the media, right? It’s the offer.

Paper 100

Paper Sales Qualified Leads Lead Ranking Lead Scoring 100

Heinz Marketing

FEBRUARY 23, 2023

On the other hand, the healthcare industry is rapidly evolving, and marketing teams are facing increasing pressure to demonstrate their business impact in this dynamic space. However, despite these challenges, marketing teams in the healthcare industry can prove their business impact in several ways.

Advertising Agencies 100

Advertising Agencies B2B Thought Leadership Lead Ranking Business 100

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. These directories are generally best for new business websites. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Hubspot

JUNE 1, 2021

Brand Association Examples. Here are a few common brand association examples. Charmin - Bears, soft, toilet paper. Online, this includes social media, your website, email, chat, and even on business review sites. On a big scale, this can be responding to reports of discrimination within your business.

Positioning 97

Positioning Examples Branding Brand Identity 97

SmartBug Media

MAY 30, 2023

Instead, formulate an action plan to address the problem of why visitors aren’t turning into customers with these fast tips for busy marketers. Consumers haven’t changed, but how they find products and services has, and those marketers who can prime their digital “shop” toward the buyer will win more business over the competition.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Our team can help companies of all sizes achieve their business goals.

B2B 362

B2B Paid Search Agency Guidelines Content 362

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

The ABM Agency

MAY 16, 2023

Reading Time: 9 minutes Account-based marketing examples provide valuable insights into the strategic approach taken by successful B2B SaaS organizations to target high-value accounts. For example, a CTO may be concerned about cybersecurity risks, while a CFO might prioritize cost savings.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52