SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. Be strategic before starting your virtual event platform comparison. As you use this virtual event platform comparison guide, you may consider the needs of your users. Virtual event platform comparison: virtual event platforms.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). On the downside, there are a few “unknowns” listed in the comparison table below for Matomo because they didn’t provide answers for this post. What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Ledgeview Partners

OCTOBER 5, 2020

Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales: A Day in the Life Comparison. Before you dive in, here’s a little background information on the webinar if you’ve yet to tune in… Salesforce Sales Cloud vs. Microsoft Dynamics 365 Sales: A Day in the Life Comparison. Salesforce Sales Cloud Enterprise.

Comparison 86

Comparison Enterprise Management Sales Qualified Leads Work Management 86

Valasys

MAY 18, 2023

Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic. But what are the differences between PPC and SEO, and which strategy is right for your business? What is PPC? What is SEO?

Paid Content 52

Paid Content PPC Comparison SEO 52

Martech

OCTOBER 5, 2021

Mailchimp, the marketing platform which serves primarily small businesses, has announced new functionality to help optimize email campaigns. Content Optimizer represents Mailchimp’s latest attempt to level the playing field between small and larger businesses by providing affordable automation of an important marketing process.

Email Campaigns 112

Email Campaigns Optimization Campaigns Paid Search Agency 112

Hive9

FEBRUARY 9, 2021

In comparison, the average for the CMO was 4.1 a lack of understanding of how powerful this role can really be in terms of driving business outcomes.”. In fact, at 3.5 years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO).

CMO 166

CMO Comparison Consulting Marketing Report 166

TrustRadius Marketing

DECEMBER 9, 2019

Email marketing is designed to help a company manage consumer interactions?—you If your business is primarily focused on email marketing, you may not need to invest in a complex marketing automation platform. How Mailchimp Helps Marketing Teams. Enter email marketing software. you guessed it, via email. 2 Omnisend.

Comparison 52

Comparison Enterprise Management Marketing Automation Services Work Management 52

Webbiquity

MARCH 28, 2023

Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

FMG Suite

JANUARY 5, 2020

Let this guide to the available financial advisor marketing providers help you determine the best marketing solution for your firm. . While consulting this guide, think about what your firm is looking for when it comes to a marketing solution for your business. Download PDF.

Comparison 52

Comparison Advertising Agencies Inbound Marketing Traffic 52

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. Direct competitors offer similar products and/or services as your business.

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

Zoominfo

APRIL 24, 2020

We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. So, what were businesses focusing their efforts on? Top Business Pain Point? Glad you asked! What is Intent Data?

Work Management 227

Work Management Marketing Management Intent Data Business 227

ClearVoice

FEBRUARY 3, 2019

Wix, Weebly or SquareSpace: Which is the best website solution for small businesses and entrepreneurs? The right choice for you depends on your web design proficiency, expectations, and business type. For small business marketers and owners, one of your most important assets is your website. Overall ease-of-use.

Comparison 61

Comparison Work Management Marketing Management Template 61

Marketing Insider Group

APRIL 8, 2024

Wouldn’t it be nice to have access to an AI that doesn’t just follow orders, but adapts to your business’s unique voice and needs? Quick Takeaways CustomGPT is uniquely tailored to fit your business’s specific needs and challenges, unlike standard GPT models. Well, according to OpenAI’s CustomGPT, now you can.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. In comparison, Lead liaison’s methods were 98.6% Lead liaison CEO Ryan Schefke.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

PureB2B

FEBRUARY 25, 2018

On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results compare to competitors and other businesses in your industry. People are busy enough as it is and don’t have the patience to deal with a less-than-perfect email design.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Martech

JULY 25, 2022

One of marketing’s greatest challenges is proving its value to the business. Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times.

Marketing Attribution 109

Marketing Attribution Enterprise Management Work Management Marketing Management 109

PureB2B

FEBRUARY 25, 2018

On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results compare to your competitors and other businesses in your industry. People are busy enough and won’t have the patience to deal with less-than-perfect email design. Consulting.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Optinmonster

DECEMBER 19, 2023

Are you facing challenges to grow your eCommerce business? From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. In this post, we’re going to share solutions to 7 of the most common issues that eCommerce businesses face. The good news?

eCommerce 86

eCommerce Marketing Management Business Budget Programs 86

NetLine

JULY 5, 2023

To put it simply: customer intent is important because it allows businesses to cater their sales and marketing strategy to meet prospects and customers where they are currently. They stumble upon a piece of content from a brand documenting the most common plumbing quality issues for large businesses in this state.

Intent 98

Intent Work Management Marketing Management Business 98

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

seo.co

OCTOBER 4, 2021

Google is constantly updating its index to determine which businesses are local where, and what those businesses do. Write an article that covers all the options consumers have for businesses like yours in the area. The post How Working with Competitors Can Help Local SEO appeared first on SEO.co.

SEO 98

SEO Domain Ideal Customer Profiles Comparison 98

Velocity Partners

JULY 26, 2023

Most businesses default to option 1, and use their CRM as a static repository of demographic records (names, emails, titles and so on). If you aren’t sure, ask your CRO or Head of Sales for help – they’ll usually see patterns that conventional demographic CRM data misses. Let’s say that you sell accounting software.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking CRM Lead Scoring 52

Salesforce Marketing Cloud

JANUARY 26, 2024

Fortunately, knowing the right strategies and a few expert tips will help ensure sales success. Slowly, as the lead understand their needs and how a specific product can help, they become a pitch-ready SQL. This information helps you talk to them in a way that makes sense for their specific needs. Focus on B.A.N.T.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Sales Management 59

SalesIntel

MARCH 14, 2023

Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. B2B demographics, in the business world, are called firmographic info. LinkedIn Business Directories and Listings Data Intelligence Tools Buying a List That said, you must choose the most reliable data source.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Optinmonster

AUGUST 13, 2021

Before we dive into the list, though, let’s take a quick look at what ActiveCampaign has to offer so we can do a true comparison. In a nutshell, here’s where OptinMonster can really help you: Powerful targeting features for all sites, including eCommerce. Fast and helpful email support.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

ClickDimensions

MARCH 7, 2023

We all know that closing deals requires input from different internal teams to make sure that your business is matching your prospect’s expectations, and also to ensure that you’re providing the best customer journey possible. How ClickDimensions can help unify your teams and improve conversions? Sales has the same problem.

Top of Funnel 98

Top of Funnel Work Management Lead Ranking Marketing Automation Services 98

SocialPilot

MARCH 5, 2024

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. So, without further ado, let’s dive into the key metrics you need to track to grow your business on Facebook. That’s why!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Hinge Marketing

AUGUST 20, 2020

But that is not one of the reasons to seriously consider adjusting your accounting firm’s business model. The study surveyed more than 650 accountants and business professionals who purchase accounting firm services (buyers)— with special attention paid to discrepancies in value perceptions between firms and buyers.

Business 174

Business Marketing Management Pricing Price 174

Biznology

OCTOBER 29, 2019

I’ve been struck recently by five glaring developments in business buying that you need to know about. The arrival of Millennials in business buying positions. Comparison sites in the mold of TripAdvisor and Yelp have entered the B2B buying process, especially in crowded categories like software and services. Consider these.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

Directive Agency

FEBRUARY 28, 2022

This guide will help you understand what B2B SEO and B2C SEO are by defining each and and outlining all the pros, cons, importance, and scenarios where one would implement specific strategies and tactics. We know that B2B references the practice of selling products or services to other businesses. The Pros of B2B SEO.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Binary Demand

MARCH 26, 2024

With the right tools, businesses of any size can harness this potent strategy. However, the next question comes as to how to implement intent-based marketing for your business. By following these guidelines, you can devise an impactful intent-based marketing strategy that produces tangible outcomes for your business.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. Instagram Business Profiles Report. Social media analytics can also help marketers zero in on performance for pivotal networks like Instagram.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Tyson is a small business owner.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

The ROI Guy

JANUARY 25, 2017

According to Forrester, the early bird still catches the worm, with a significant 74% of all deals going to the provider who helps "establish the buying vision", while only 26% goes to the vendor who "responds to a request" and wins the bake-off. And CXO buyers rely heavily on peers – both in collaboration and in comparison.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

Martech

FEBRUARY 28, 2024

The consumer experience has fully evolved from anonymously transactional to personally helpful. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. Because 87% of shoppers use smartphones to research a product in-store (price comparisons, customer reviews, etc.), What is business casual?” “How

Trust Marketing 117

Trust Marketing Loyalty Ad Building Planning 117

Martech

NOVEMBER 20, 2023

DEP Capabilities: Start by identifying the capabilities you currently have, those you would like to have, and those that are essential for your business. This will help you avoid choosing a vendor that doesn’t offer the critical features you need. This research will help you narrow down your list of potential vendors.

Enterprise Management 120

Enterprise Management Marketing Management RFI RFP 120