SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Zoominfo

JUNE 19, 2022

During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? Do: Support LGBTQ+ initiatives year round.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Litmus

MARCH 13, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? For me, it’s the warmth.

Communities 66

Communities VALS Copywriting eCommerce 66

Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Buffer

DECEMBER 3, 2020

Their strength is in their community. IFundWomen , the go-to funding marketplace for women-owned businesses, aims to support women entrepreneurs as they navigate building their businesses. They’ve identified a powerful marketing channel to help these women bring their visions to life: digital community.

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Vidyard

MARCH 30, 2022

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Company Onboarding Videos 1.2 Top Sales Communities to Join 2.1 a global sales consulting and sales training company whose mission is to help salespeople do better. Contents 1. FAQ Videos 2.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Stevens & Tate

DECEMBER 4, 2023

Host Workshops or Classes: Share your expertise by hosting workshops, classes, or seminars related to your industry. Home Depot does a great job at this by hosting free workshops that educate and bring visitors out to their stores. It’s a good way to bring an experience closer to potential customers.

Advertising Agencies 92

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 92

Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Choose a language that reflects the local culture to communicate. Plug into your community both online and off. Include local communities in your content. Get Involved in Your Community. Start with Search.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Your customer service agents are essential to ensuring the success of your business. During this week, thousands of companies from around the world organize fun activities and events for their customer service teams to show how much they’re appreciated. Your agents work hard all year! Why is Customer Service Week important?

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations. Do you have company guidelines for AI use? Adapt for your use as needed.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Hubspot

JUNE 10, 2020

In 2020, many companies have needed to pivot to virtual conferences. Here, we've cultivated a list of seven companies hosting amazing virtual conferences. Fortunately, attending a virtual conference is much cheaper than attending in-person (especially since your company doesn't also have to pay for travel expenses).

Conference 96

Conference Paid Search Agency Companies Peer-to-peer 96

Webbiquity

AUGUST 18, 2020

A tool to manage and produce conferences, workshops, and other virtual events. Tools for hosting virtual summits, online meetings, workshops, and webinars. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. Pricing: contact vendor. Total reviews: 156. Pricing: free (!).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Thinkers360

FEBRUARY 23, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! – Explore membership today ! – Explore membership today !

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

Salesforce Marketing Cloud

SEPTEMBER 16, 2022

As businesses have shifted to a hybrid world, they’ve had to respond to many new challenges. Salesforce Design has been developing a philosophy and method that centers relationships as the building blocks of business and social value. Incorporating these mindsets can help you bring more humanity to technology and business.

Lead Ranking 98

Lead Ranking Lead Scoring Business Peer-to-peer 98

ClearVoice

JUNE 18, 2020

As an African American woman and business owner, my heart aches and rejoices for the civil discourse currently happening around the world and in our backyards — right here in America. Current business grants for minorities: 1. Lowe’s commits $25 million to fund grants for minority small business owners.

Resources 99

Resources Business Work Management Startups 99

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

Social Media 100

Social Media Communities Wiki Work Management 100

Sprout Social

FEBRUARY 1, 2021

Throughout the course of history, logos have been used to visually communicate the identity of a group or business. In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization. George: First, we held workshops with the members of each BRG.

Resources 94

Resources Design Business Lead Ranking 94

Hubspot

AUGUST 30, 2018

As evident by UCLA's study, offline communication is critical for maintaining relationships. In business, nearly 100% of people say face-to-face meetings are essential for long-term relationships. However, most business interactions exist primarily online. Align your offline community with your company’s mission.

Communities 72

Communities Online Marketing Ad Building Advertising Agencies 72

InsightSquared

MARCH 9, 2020

She started at a time when gender equality was not a priority for many companies and is now a trusted leader, sales strategist, speaker and author. Named one of the Most Powerful and Influential Women in California and Top 50 Sales and Marketing voices by LinkedIn, Tiffany has changed how companies engage with customers and grow business.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Salesforce Marketing Cloud

JUNE 21, 2022

At Salesforce, events help us build our customer base and accelerate business. And they help attendees skill up via product workshops and insights from your company’s experts. Slack and in-platform chats are great ways to foster community connection. They account for more than half of our inbound leads each year.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

ClearVoice

OCTOBER 30, 2018

Well, according to thousands of small businesses, freelancers and contractors, there are plenty of reasons. Here we look at five co-working concepts that are friendly to small businesses, solopreneurs, freelancers, and business travelers. Why pay $400 monthly for a desk when you could be working from bed in your pajamas?

Small Business Marketing 51

Small Business Marketing Work Management Communities Enterprise Management 51

Content4Demand

JUNE 9, 2020

Lesson 1: Always Focus on Your Community First. Your community should guide every decision you make as you map out your digital event plans. A while back, I wrote about how InVision spiced up their annual company meeting by doing MTV Cribs segments for employees. And, at the end of the day, goals still need to be met.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

ConvertKit

FEBRUARY 16, 2021

Monica Lent uses ConvertKit to build Blogging for Devs, a thriving online community. She built Blogging for Devs —a niche newsletter and a thriving paid online community. Business was going really well. Build a loyal community with newsletters. Image via Monica Lent. And then… The pandemic happened.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Biznology

MAY 4, 2020

The conference and event business has been turned upside down, so my annual post covering the must-attend events of 2020 is due for a refresh. If you’re not already a member of their US online community, suggest you sign up. At last, the event we’ve been waiting for. Now virtual. Operating as expected, for now.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Marketing Insider Group

SEPTEMBER 15, 2020

Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. The high-end audio company, Sonos, partnered with Google and set up isolated sound chambers in select cities where patrons could experience exciting 3D soundscapes.

Examples 359

Examples Planning Work Management B2B Thought Leadership 359

Biznology

FEBRUARY 22, 2022

But, Black health and wellness has a long and varied history practiced throughout the African diaspora, and it focuses on culture and community. As a platform, that theme makes perfect sense for business leaders to champion. It also positively impacts the mental well-being of the communities they represent.

Thought Leadership 104

Thought Leadership Paid Search Agency Communities Curation 104

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Bluetext

APRIL 8, 2024

In today’s digital age, cybersecurity has become an increasingly critical concern for businesses of all sizes. Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions.

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Sprout Social

MAY 3, 2021

While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. I think it’s important to really show up for your community (and all of your community) all year round, not just for a month.”.

Brand Identity 121

Brand Identity Branding Communities Act-On 121

EveryoneSocial

SEPTEMBER 29, 2020

But it can go beyond that too and even contribute to improving the talent pool and fostering an internal community of knowledge sharing. And utilizing employee expertise and employee-generated content can drive real brand awareness, business results, and internal innovation. Turning Employee Expertise Into Content.

Business 98

Business Distribution Social Media Webinar Metrics 98

Hubspot

SEPTEMBER 3, 2020

It was during college that I was able to broaden my horizons and I quickly realized how important diversity is to every area of life whether it be education, or even business. Additionally, findings show that diverse teams make better business decisions 87% of the time. As business leaders, it's impossible to ignore those stats.

Paid Search Agency 101

Paid Search Agency Companies Thought Leadership Customer Satisfaction 101

Hubspot

FEBRUARY 19, 2024

The Opportunity: Fun in Fitness Business builders can tap into today’s fun-craving consumers and organize their own “animal fitness” classes. Rent out yoga/dance studios or other community spaces, and offer private bookings for birthday parties or corporate events. Partner with existing trainers who can design the curriculum.

Trends 64

Trends Peer-to-peer Class Advertising Agencies 64

Hubspot

MARCH 12, 2019

Nowadays, we hear about a company's culture a lot -- including perks like free beer, ping-pong tables, and fitness classes at the office. Company culture is a critical factor for acquiring and retaining top talent. Additionally, a good company culture can help your business succeed. What is company culture?

Paid Search Agency 78

Paid Search Agency Companies Work Management Class 78

Optinmonster

JANUARY 19, 2023

Membership websites are often touted as an easy way to monetize your content and generate leads for your business. A membership site is a separate part of your website that offers membership perks like gated content , exclusive or early access to products and services, community forums, and more. Your membership can be free or paid.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Brandpoint

JANUARY 29, 2020

” That means he’s more than equipped to lead a workshop at this year’s Social Media Strategies Summit in San Francisco titled “Insights with Impact: Maximize the Value of Your Social Media Analytics.” Are there many other departments or stakeholders within the company that you collaborate with regularly?

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Sage Marketing

OCTOBER 1, 2023

Starting a business is an exhilarating journey filled with boundless potential. The primary goal is to help startups grow rapidly and scale their businesses. Access to Expert Guidance : Startups often lack the experience and knowledge needed to navigate the complex business landscape.

Startups 52

Startups Network Marketing Paid Search Agency Advertising Agencies 52

Seismic

JUNE 28, 2023

It’s a time to celebrate and honor the LGBTQIA+ community’s long-standing impact and ongoing movement toward equal rights. This year, Seismic Pride Alliance – our LGBTQIA+ Community of Belonging (CoB) – celebrated Pride through a variety of activities aimed at educating, building community, and allyship.

Communities 52

Communities Fulfillment Opinions Intent 52