Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Optinmonster

DECEMBER 27, 2023

HappySales : Join the Waitlist HappySales is a business-to-business (B2B) sales technology software that’s yet to launch. Pulp & Press : Abandoned Cart Email Pulp & Press sends buyers a limited-time discount on their orders to reduce cart abandonment. Its website allows users to join the private beta.

Examples 80

Examples Conversion Urgency Marketing Amazon 80

Vidyard

JUNE 8, 2020

KITCHENER, Ontario – June 8, 2020 – Vidyard, the video platform for businesses, has been awarded a globally-recognized Telly Award in the category of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalized holiday video. . press@vidyard.com . About Vidyard.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

sagefrog

NOVEMBER 14, 2023

Podcasts can be consumed anytime, anywhere, making them highly accessible to busy professionals. A robust follow-up strategy ensures the connections you’ve made turn into tangible business opportunities. In B2B, podcasts can serve multiple functions—from thought leadership and brand building to direct audience engagement.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Biznology

DECEMBER 14, 2010

If you're like most businesses, you probably get a fair bit of your traffic from the Big G. If their next algorithm update—or a future regulatory-mandated change—knocked you out of their index, would your business survive? Selling business-to-business? Want more press? Image by PhotoJonny via Flickr.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 This is up from 46% who would do the same in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Vidyard

JUNE 8, 2020

More Information Unwrapping a Telly Award Winning B2B Video Marketing Campaign: [link] Learn about Personalized Video at Scale by Vidyard: [link] Full list of the 41st Annual Telly Awards winners: [link] About Vidyard Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Tony Zambito

SEPTEMBER 27, 2015

Never more pressing as digital channels expand and become more immersed in the conduct of commerce. Such pressing concerns have CMOs seeking better ways to understand the entire buying cycle, as opposed to marketing’s traditional concern with building awareness.

Allocation 100

Allocation Buyer Personas CMO Press 100

Vidyard

DECEMBER 16, 2020

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Get Inspired by the 2020 Video in Business: Sales Award Winners.

B2B Sales 76

B2B Sales Video Marketing Class B2B 76

Circle Studio

MARCH 8, 2018

Footer advertisements are much more common on small “mom and pop” business websites or pro bono sites—not on big brand websites or leading firms in the A/E/C industry. Press Releases. While this free advertising is advantageous for the agency that created your site, it can detract from your firm’s credibility.

Advertising Agencies 83

Advertising Agencies Marketing Websites Ideal Customer Profiles Press 83

Lead Forensics

NOVEMBER 21, 2023

As world leaders, activists, and policymakers converge to discuss the pressing issue of climate change, the ripple effects are expected to touch every corner of the global economy, including the business-to-business (B2B) sector. Environmental policies emanating from the summit will have a direct impact on B2B operations.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

6sense

DECEMBER 8, 2021

Yet, while juggling emotions, family and conference calls (what we old-timers once called them), we must press on with generating predictable revenue. Third-party intent is when buyers conduct research on business-to-business (B2B) websites, using any combination of branded and generic keywords relevant to your business.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Oktopost

MARCH 7, 2022

Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor. When we know these concerns exist for businesses, we can put out messaging and content towards these concerns. This is how a business can listen on social media and prioritize what to develop on their roadmap.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Vidyard

DECEMBER 16, 2020

New data from Vidyard , the video platform for businesses, suggests that in response to the shift to digital selling, the use of video for sales–both live video conferencing and personalized video messaging–has grown exponentially in 2020, and so too has its impact on sales performance.

B2B Sales 65

B2B Sales Video Marketing Class B2B 65

RDIGS

JUNE 13, 2023

Executing B2B content marketing strategies involves creating and distributing valuable online content to a targeted business audience; this process aims to drive brand awareness progressively, website traffic, lead generation, and sales. The B2B aspect means the marketing strategy targets other businesses rather than individual consumers.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you?

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Tony Zambito

OCTOBER 26, 2015

These three pressing concerns are causing CEOs and CMOs to reevaluate how to understand their buyers and their abilities to help buyers achieve their goals. An important aspect essential to this transformation is how people and businesses interact. And, to see how other businesses are adopting new digital technologies.

Buyer Personas 100

Buyer Personas B2B Paid Search Agency Ideal Customer Profiles 100

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. Not all press is “good” press anymore. What do most viral marketing campaigns have in common?

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

B2B Marketing Traction

OCTOBER 28, 2014

In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Identify what kind of marketplace your business competes in. Mature with larger companies acquiring smaller businesses? Mature with larger companies acquiring smaller businesses? Or declining?

Analysis 100

Analysis B2B Marketing Planning B2B 100

Scoop.it

FEBRUARY 10, 2022

Sharing other people’s work sounds great, but can it be beneficial to your business? Who doesn’t want to achieve all of those things for their business? Still, the estimate can vary from business to business, so you should experiment to find the correct ratio for your situation. Press “Publish” and wait for the results.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

B2B Marketing Traction

JULY 20, 2012

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? I came out of the software industry to found my marketing consulting business, New Incite, fifteen years ago. In most cases, I recommend open source.

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. About Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. In Sprout’s menu, you can see how business types and industries are divided up.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

ATAK Interactive

APRIL 11, 2017

press coverage, interviews). Your SEO team should understand what your business goals are, and track them within Google Analytics. The primary channels for bringing in digital marketing traffic are: Social Media. Pay-Per-Click and Remarketing. Content Marketing. Email Marketing. Search Engine Optimization. Affiliate Marketing.

Work Management 68

Work Management Marketing Management Marketing Analytics Tools SEO 68

Jifflenow

DECEMBER 19, 2019

While events are organized for a plethora of reasons such as building connections, advancing the sales pipeline, promoting business interests, and introducing new concepts/technology, the ultimate goal is to achieve ROI. Strategic B2b meetings at an event with investors, customers, executives, etc have the potential to make a business impact.

ROI 52

ROI Enterprise Management Marketing Analytics Tools Trade Show 52

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Here is why they are wrong. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Marketing Insider Group

AUGUST 18, 2015

The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. Every other business, any other business no matter how big or small. Small businesses in many ways are in a better position to do that.

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

Sharpspring

APRIL 29, 2020

If you’re in the business of marketing, you understand the importance of creating great content. This is especially important for Business to Business (B2B) organizations. Blogs, videos and case studies are great ways your business can produce useful content. New business acquisitions or partnerships.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

nDash

APRIL 13, 2021

While content marketing already represented a significant percentage of both business-to-business (B2B) and business-to-consumer (B2C) budgets, when the pandemic hit in 2020 even more dollars began to be channeled into the digital environment—including content marketing. AI-based options can work. In “Can Robots Write Stories?”

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Work Management 52

Launch Marketing

AUGUST 28, 2019

When you think of “B2B” marketing, you naturally think “Business to Business,” not “Business to Customer.” Ensure your marketing efforts properly support individuals through the entirety of the funnel, from awareness to consideration to decision and beyond to build loyal champions of your business.

B2B Marketing 79

B2B Marketing Top of Funnel Paid Search Agency B2B 79