Champion Communications

JULY 4, 2023

As PR professionals, our role is to bridge the gap between the complex technical language used by business spokespeople and the need for captivating, reader-friendly stories. At Champion, we understand the importance of developing genuine relationships with journalists.

Press 62

Press PR Public Relations Research 62

Alejandro Rioja

FEBRUARY 21, 2023

A press kit is a package of promotional information and materials you send to get media coverage for your project. The best press kits include everything from high-quality photos and videos to print materials and other items that define who you…

Press 40

Press High Quality Lead Business Promotion 40

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

Press 100

Press Distribution PR Public Relations 100

Trade Press Services Newsletter

MARCH 7, 2024

In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. The outcome, however, can transform your business and thought leadership. The post New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book appeared first on Trade Press Services.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. Content Marketing is the about building measurable business growth. Everyone inside the business creates content. How many businesses know what percent of their content even gets used?

ROI 325

ROI Content Marketing Digital Asset Management Business 325

Alejandro Rioja

JANUARY 5, 2023

Today, businesses and companies do a lot to create noise and buzz. For a company or an individual, a good press release that will pique the interest of the masses is a good way to gain publicity and attract attention. Let’s say I’m an owner of a company that specializes in producing different gadgets and…

Press 52

Press Buzz Paid Search Agency Companies 52

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study. Try these to surprise and engage your audience. Publish original studies. Use quizzes.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

BenchmarkONE

JANUARY 6, 2021

With features such as marketing automation and landing pages, small business owners have everything they need to execute on a comprehensive marketing strategy using BenchmarkONE’s easy-to-use all-in-one platform. . The challenges of 2020 have left many businesses with scaled back teams and budgets,” Herrick said.

Press 80

Press Marketing Automation Services Planning Work Management 80

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. If you’re wondering, ‘how can I add my business on Google?’, Create a Google My Business (GMB) Listing.

Google 328

Google Mobile Advertising Business Work Management 328

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. While they’ve always been necessary, the frequency with which companies distribute press releases varies depending on company preferences and what critical stakeholders deem “newsworthy”.

Press 42

Press Traffic Marketing Websites Public Relations 42

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. This is also the case for press releases. Keep your release simple.

Press 80

Press Effectiveness Tips Buzz 80

Webbiquity

JANUARY 22, 2021

In the US alone, around 627,000 new businesses open each year across a range of industries. You need to support this with an active social media presence, press coverage, partnerships, email marketing , online advertising (if your budget permits), and event marketing. Contributed post. And that figure is expected to grow in 2021.

Business 238

Business Startups Paid Search Agency Press 238

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

Zoominfo

OCTOBER 20, 2020

ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Because press releases and articles are long-time approaches to publicizing new products, these formats serve as good product launch and innovation indicators. Small companies show spunk in total launch numbers.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Pain points and other needs: Learning what keeps your prospects up at night, as well as their less-pressing needs, allows you to target those needs that your products and services can meet.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

6sense

JULY 15, 2021

Available now and available free, The State of B2B Women CMOs – 2021 is the amalgamation of over 100 trend-forward women marketing executives remarking, reflecting, and riffing on the role and trajectory of CMOs in modern business. The post Hot off the Press: Empowered CMO Network 2021 Report appeared first on 6sense.

CMO 62

CMO Press Cable Blast Campaigns 62

Outgrow

OCTOBER 7, 2021

Growing Ecommerce Business in 10+ Free Ways. Growing ecommerce business may look like a mammoth task with no solution in sight. Ecommerce businesses have the highest potential in the coming years. Read on to find 10+ insider tips on growing your ecommerce business today! . #1 But it doesn’t have to be that way.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Marketing Insider Group

MARCH 9, 2023

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. Many of these global firms specialize in certain industries or processes, while others will tackle any kind of business challenge. You’ll find these firms quoted often in the press.

Stats 291

Stats Advertising Agencies Paid Search Agency Work Management 291

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. All from a press release. 6 Benefits of B2B Press Releases. These journals are highly specialized with a tight audience focus.

Press 67

Press B2B Blast Campaigns Public Relations 67

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. From getting you on niche blogs to getting featured on Forbes, Techcrunch, Mashable, Business Insider, Fox, and more, we have developed a process to get our clients covered by major news sites. If you find this post useful, please share it with a friend or colleague who might benefit.

Press 69

Press Features Tips eCommerce 69

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Share the Award News with Your Existing Network.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Lake One

AUGUST 13, 2020

Sometimes a new channel, platform, or tool comes along in the business world that you just know is here to stay. What are the Benefits of Video Marketing for Business. The post Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing appeared first on Lake One ®. At least for a while. Video is one of them.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Trade Press Services

FEBRUARY 19, 2024

Known as an Extraordinary Ability Visa , the USCIS reserves this category for those who prove extraordinary ability in science, art, education, business or athletics. Getting published in relevant journals , however, is also critical for business professionals seeking employment-based visas. Do leverage press and media exposure.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Zoominfo

OCTOBER 28, 2020

In 2020, businesses have broadened partnership ideas and grabbed onto sparks of innovation that may not have been needed before the pandemic. Small businesses and enterprises have been especially successful at aspects of product launches. Figure 1 : Mentions of “product launch” jumped up in 2020. Source: ZoomInfo. Source: Zoominfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Zoominfo

OCTOBER 5, 2021

Many high-profile businesses have taken big leaps in their focus on climate change, workplace diversity, employee benefits, and more. These innovators didn’t just impact their own businesses — they made a permanent impact on their industries at large. Rafiq wanted EY’s programs to go beyond simply challenging biases.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

Zoominfo

JANUARY 22, 2019

Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free reign to voice their opinion about a business or product. 68% of Americans say that positive reviews make them more likely to use a business. 8 Steps to Handle Negative Business Reviews.

Business 213

Business Zoominfo Opinions Contact Marketing 213

Velocity Partners

FEBRUARY 12, 2019

The business’ chief spokesperson. It says what the business thinks should be said, and perhaps dolls it up a bit. This is marketing as press secretary. It’s about interpreting the laws and established norms in the market to deduce a strategy that can help the business navigate them successfully. The title must be earned.

Press 49

Press Advertising Agencies Broadcasting CMO 49

Trade Press Services

SEPTEMBER 10, 2023

When cultivated within a team or organization, confidence increases productivity, improves communication, enhances respect amongst team members, boosts employee retention, enriches customer relationships and drives business success. Customer relationships are one of the most important factors of a successful business.

Personalization 52

Personalization Peer-to-peer Business Customer Satisfaction 52

Biznology

APRIL 17, 2020

Regardless of your industry, there’s a good chance you’re experiencing some level of business interruption from the global COVID-19 pandemic. Lockdowns and orders that non-essential businesses must close have severely impacted company owners around the world. Pivot Your Business to Serve a Pressing Need.

Business 104

Business Marketing & Strategy Paid Search Agency Transparency 104

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Zoominfo

JANUARY 19, 2020

Let’s face it, no modern business is immune to negative feedback. Social media and review sites give customers free rein to voice their opinion about a business or product. While bad online business reviews are inevitable, they can still incite panic within your organization—and it’s easy to understand why.

Business 130

Business Opinions Press Contact Marketing 130

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. The post How to Launch a Product Without a Press Release appeared first on Brandpoint.

Press 69

Press Product Screencast FAQ 69

Zoominfo

AUGUST 16, 2021

Why Your Business Needs a Mobile Sales App 1. At the company level, you can dive into corporate news around awards, events, mergers & acquisitions, and press releases. There’s plenty more where that came from, so allow us to expand on the benefits.

Zoominfo 130

Zoominfo Business Buyer Intent Mobile Marketing 130

Martech

MAY 24, 2022

In a press briefing before PegaWorld, CEO Alan Trefler described this complexity as “wrenching.” ” He identified three major business shifts that are generating complexity, against the socio-political backdrop of an “unforgiving and sometimes cruel environment.” Alan Trefler, founder and CEO of Pega.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Business 84