Writing on the Web

FEBRUARY 21, 2012

There is, of course, the option of creating a Facebook page solely for business purposes, which is a good way to separate your personal and professional networks. These types of Facebook pages, however, are often most successful when running a B2C business, and your clients consist of consumers who use Facebook on a regular basis.

Linkedin 100

Linkedin Facebook Ideal Customer Profiles Privacy 100

Writing on the Web

SEPTEMBER 9, 2010

Once you’ve got more readers – say maybe once you’re getting a thousand hits a week – you can think about approaching bigger ad networks like Chitika and putting more “mainstream” ads on your blog. And if you have a specialist or local blog, remember you can approach relevant businesses directly and ask them to advertise.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

The Point

JULY 30, 2020

Every blog post should have a prominent link to subscribe via email and/or social media channels (ex: LinkedIn). This is one of the most effective ways to convert organic blog traffic to sales leads that you can then nurture over time. 5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand Click To Tweet.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Industrial Marketing Today

JUNE 19, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Social Media Marketing Supports Blogging by Driving Traffic to the Blog. Our blog has about 4,000 RSS and email subscribers. This is a very successful company.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Marketing Insider Group

FEBRUARY 23, 2021

Sending more personalized and relevant content can be a highly effective way to nurture leads through email. Add to Your Blog. Another place you can repurpose case study content is on your business blog. Make sure you always focus on the customer experience (rather than your business). Source: Wyzowl.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Optinmonster

OCTOBER 29, 2023

Social Media Blogging Statistics 66% of marketers reported using blogs in their social media content in 2017. LinkedIn is the most effective social media platform for delivering content and securing audience engagement. of bloggers promote their blog posts via social media. million blog accounts as of January 2019.

Statistics 94

Statistics Paid Content Stats Blogger 94

Writing on the Web

FEBRUARY 4, 2015

And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites. While it may have saved time initially, there were costs in the long run.

Personalization 100

Personalization Social Media Tagging Keywords 100

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Join the conversation with us on LinkedIn and Twitter.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Adobe Experience Cloud Blog

DECEMBER 6, 2009

After each post we’ll try to do a different spin on the headline for our Twitter and Facebook accounts and provide hyperlinks to the blog post. I’m on the feeds for various LinkedIn groups that are related to the sales-and-marketing sphere, so when I see a topic that we’ve covered I’ll insert the relevant link. social selling.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

B2B Marketing Traction

OCTOBER 16, 2012

LinkedIn, Facebook, or Twitter? 100 followers of your LinkedIn Company Page? 5 or more comments per blog post? How realistic is it that the business can spend the time and money to implement social media correctly? Take business blogs, for example. Blogs take time, inspiration and writing skills.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Hubspot

NOVEMBER 23, 2011

You're (probably) not business blogging just for fun. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. They also get automatically pulled into social networks as the description when someone shares your content on sites like Facebook, LinkedIn, or Google+.

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Webbiquity

APRIL 10, 2018

LinkedIn Pulse ). The four essential qualities of winning B2B content are brevity, accuracy, timeliness, and relevance. 12: Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts). #13: 13: 19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing. #14: HubSpot ). Martech Series ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Hubspot

DECEMBER 7, 2011

With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. Stop guessing now.

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

JULY 23, 2010

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Anything relevant and useful, interesting, thought-provoking, controversial, and entertaining. A good interactive video can help your blog go viral.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. Have you mastered the powerful how-to post for your business blog?

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Webbiquity

FEBRUARY 2, 2015

When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). LinkedIn, 187 million active users.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

MAY 4, 2010

But even absent that advantage, traffic to a new blog can be ramped up quickly using the following 12 techniques. Build links to your blog from every possible source. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Writing on the Web

AUGUST 18, 2010

Is your blog like my tennis, a hit or miss? Are you steadily delivering valuable, relevant content within the lines of your readers’ needs? You can’t do that when your blogging is a hit and miss. If you want to get found on the Web, you need plenty of content that’s relevant to your readers.

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

MARCH 31, 2011

To find the best and most relevant content and bring it forward. But you do need to gather all that’s relevant and being said in your field and summarize the key points that are most important to your audience. Share this on LinkedIn. Content Marketing with Blogs: What Do You Believe? Does this make sense to you?

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

MARCH 13, 2013

Either way, by working with a professional freelance writer , you’ll ensure that your site will be filled with well written, relevant and SEO optimized content that will help maximize the impact of your online presence. Related posts: 5 Reasons to Hire a Content Marketing Writer for Your Business.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. I believe there may be a few reasons to blog using a separate website and URL.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

Writing on the Web

SEPTEMBER 26, 2012

(See Patsi’s post about a nifty way to get guest authors to participate in an exchange program for your blog.). People love to express their opinions, and one easy way to let them do that is to conduct surveys on any topics relevant to your blog. Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic.

Traffic 100

Traffic Blogger RSS Opinions 100

Writing on the Web

AUGUST 24, 2010

You can solve your blogging blues with all the tips in this program. Have I changed my mind about how nifty blogging is? Start writing about where I’m at, and then tie it in with something useful and relevant to readers. Share this on LinkedIn. Related posts: Blog Content: Are you personal… or all business?

Blogger 100

Blogger Digg Buzz Business Blogging 100

KoMarketing Associates

DECEMBER 27, 2012

21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Writing on the Web

JULY 2, 2010

I don’t blog about this and maybe I should. My current philosophy is if you can tie it into a tip or make it relevant to readers, then it’s okay. But maybe I’m being too business-focused. Share this on LinkedIn. Related posts: Putting the YOU in Business Blogging: 5 tips for getting personal.

Personalization 100

Personalization Ning Business Content 100

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. He fears that his business doesn’t have anything to say that would interest consumers. Day-to-Day Business.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Writing on the Web

NOVEMBER 2, 2010

Share this on LinkedIn. Michael Martine’s Best Blog Traffic Tips. Relevant Content: Search Engine Bread Crumbs. Tags: Content Marketing Online Marketing blog marketing blog traffic business blogging content marketing with blogs search engine savvy SEO web traffic search traffic.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

JUNE 9, 2011

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Share this on LinkedIn.

Digg 100

Digg Buzz Blogger Internet Marketing 100

PureB2B

AUGUST 28, 2018

Business Blog. Check out the topics they talk about on their blog. Find your sales lead on LinkedIn to get to know them on a professional level. You can even find other people on LinkedIn who list the company you’re looking up as their employer.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Writing on the Web

MAY 26, 2010

What’s the most important thing to remember when you’re writing for your business blog? I always say that providing solutions to problems is important, but then there’s…: Write useful, relevant posts that exceed reader’s expectations. Educate readers, but try to entertain them while doing it.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

NuSpark Consulting

OCTOBER 24, 2011

Social media provides sellers the opportunity to interact with a range of customers, partners and prospects to discuss industry news, business issues, solutions, etc. LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. The Benefits of a Business Blog. attract prospects.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

ClearVoice

DECEMBER 8, 2020

For example, A recent HubSpot article suggests posting to 2-5 times per week on LinkedIn while the cadence for Twitter is drastically different due to its chronological, real-time audience consumption. Whatever you plan to do, show up and do that consistently. Additionally, the platform can also dictate the answers.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Writing on the Web

JUNE 11, 2010

When you go to B2BMarketingZone , you’ll be able to quickly scan what other marketing experts are blogging about. You pick which posts are relevant to you and your business. I recently had a conversation with creator Dr. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Click, read, learn.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

PureB2B

AUGUST 28, 2018

Business Blog. Check out the topics they talk about on their blog. Find your sales lead on LinkedIn to get to know them on a professional level. You can even find other people on LinkedIn who list the company you’re looking up as their employer.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62