Trending Sources

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. But apparently not. Meghan M.

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. No problem.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). And if you haven’t subscribed to my blog, now would be a perfect time!

No Time to Maintain a Business Blog? Use LinkedIn Instead

Vertical Response

Creating and maintaining a blog is time-consuming , which is why many business owners give up on it. If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page. LinkedIn has a blog-like publishing feature that allows you to post content that is attached to your profile.

10 Reasons why you should have an active business blog

Biznology

Blogs have been around for quite some time now. Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Conclusion.

Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? One of the main reasons to have a blog and publish frequently is because it helps you get found, get known, and get clients. Visitors to your blog want to know more about you, your expertise, your talents and focus.

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Will the blog be part of your corporate site or have its own unique URL ?

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds Trending Stories OMG, the Oxford English Dictionary Added New Words! Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Irony?

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? This will allow you to create blog posts that area engaging, and you can focus your content on the keywords your readers, and prospects, are likely to use in searches. Harvard Business Review blogs.

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Starting a New Blog?6 Things a Business Blog Must Have

Writing on the Web

Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. They won’t stay, they won’t get to know you and they won’t subscribe to your blog. Your header needs to clarify what the blog is giving to readers. Easy Navigation.

When Business Blogging Works Too Well…

Writing on the Web

Blogging for your business works like this: You blog about the problems you solve for your clients. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds  of blogs written by smart professionals that haven’t been posted since last November. think I enjoy blogging for other people more than I do for myself! The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. Blog this on Blogger.

The Pros of LinkedIn vs. Facebook for Professionals

Writing on the Web

But when it comes to using social media for your business, do you really want your professional network colliding with your personal life? There is, of course, the option of creating a Facebook page solely for business purposes, which is a good way to separate your personal and professional networks. No one uses Facebook to post their resume – that’s what LinkedIn is for.

Business Blogging as an Equalizer for Small and Medium Businesses

Marketing Action

One of the most powerful ways to harness the power of content marketing is through a business blog. According to a LinkedIn study , blogging is one of the top three tactics used by content marketers. So how does a small or medium business make it into the 10K Business Blogging Club? Understand the Value of Business Blogging & Investment.

The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore

Writing on the Web

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. Most blog writers are just barely scraping the surface of what needs to be said. The ABC’s of Great Blogging. A.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing. Currently, you write three blog posts a week.

Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Blog this on Blogger. Share this on LinkedIn. Of course, who wouldn’t? Digg this!

11 Clever Ways to Nurture Leads With Your Business Blog

Hubspot

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website. That''s right! right?

Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Are my audiences really interested in my thoughts?  So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m not convinced a blog is right for my business, plus I’m concerned over time and resources.  Give me some reasons how a blog on my site can contribute to lead generation and business growth”. blog is a wonderful tool. blog. 2.

10 Great Things for 2014: My Business Blog Gratitude List

Writing on the Web

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving.  It’ a fairly big holiday in the U.S., LinkedIN , Twitter  and  Facebook  that make it easy AND fun to build communities! The 2.8 Thanks so much for reading.

11 Ways to Get More Traffic to Your Business Blog Using Pinterest

WindMill Networking

If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine. Julia has been featured on MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Twitter | Facebook | LinkedIn | Pinterest | 11 Ways to Get More Traffic to Your Business Blog Using Pinterest by Julia Campbell - Maximize Social Business. While search traffic has slipped in recent years, social referrals (namely Facebook, Pinterest, StumbleUppon, etc.) have more than doubled and continue to grow. Pinterest

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

What are the top barriers to adopting social business practices? Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing. 17% of marketers plan to increase blogging efforts this year.

A Beginner's Guide to Publishing on LinkedIn

Hubspot

Over the past year, you've probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. Unwilling to leave good marketers behind, we've put together a roundup of everything you need to know before you hit publish on LinkedIn. Dig in. Dental Care Coverage.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Conductor Blog ). AddThis Blog ).

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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. Basic Blog Features. Here are nine basic features you need in your blog (plus three options): A blog name (the more creative, the better!).

Media 14

What LinkedIn’s New Blogging Tool Means for Your Business

Vertical Response

LinkedIn just announced it’s adding blog features to personal profile pages. This new feature, which combines social media and content marketing, could mean big things for small businesses like you. It can be tough to get views on your business blog, but if you publish on LinkedIn, you share it with the professional contacts you’ve already built. Through well-written posts you can educate people about your brand, tell them why it rocks, and start a conversation about your business in the comment section. What’s in it for you?

Media 21

13 Great Guides to Growing Your Blog Audience

Webbiquity

You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Don’t think corporate blogs are immune from this advice.

34 Compelling Content Marketing Stats and Facts

Webbiquity

And trying to use content too blatantly to drive sales often backfires. •  Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. •  Make email a key component. – Blogs (62%). Business Blogging Statistics and Facts.

Stats 137

Five Ways to Draw Traffic to a Blog Post

Webbiquity

As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” Digital Buzz Blog ).

How to Write Stellar How-To Posts for Your Business Blog

Hubspot

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog. You're ultimately blogging to make money, right?

Stats 20

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Do you have or need a lead generating business blog?

Optimizing Your WordPress Business Blog

Industrial Marketing Today

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. An invisible blog doesn’t draw a crowd and neither will you have the opportunity to engage with them. All Rights Reserved.

SEO 5

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Search engine optimization (SEO). Leads.

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