Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Hubspot

JULY 23, 2010

The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. You need to rethink your business model first and fast. Don’t think of it as the panacea for your lead generation problems.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

FEBRUARY 17, 2011

Use it to map out your own plays for generating more high-quality leads, increasing sales and growing revenues. Lead nurturing for better lead generation. How to feed your sales funnel with a business blog. Content includes: Understanding the industrial buy cycle.

Paid Search Agency 60

Paid Search Agency Top of Funnel Companies Buying Cycle 60

NuSpark Consulting

OCTOBER 24, 2011

Increasingly, Sales and Marketing people need to immerse themselves in social media (or hire a trusted resource) to do demand generation, lead nurturing and to build relationships… albeit digital relationships. Informative, non-promotional content in the form of blogs, case studies, webinars, white papers, videos, etc.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Industrial Marketing Today

DECEMBER 22, 2011

B2B Lead Generation without Lead Nurturing is Doomed to Fail. 3 Business Blogs with Proven ROI from Industrial Companies. 7 Key Components of a Successful Lead Generation System. Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Hubspot

MARCH 21, 2012

But the more landing pages you have, the more opportunities you have to generate leads. Well, before you generate leads, before you create a landing page, before you even craft your call-to-action, you need something to offer your leads. Blog Bundle. So what gives? Do your partners or affiliates?

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

FEBRUARY 7, 2013

After all, how would we generate and reconvert leads as effectively without them? Let's talk about what makes this guy so awesome, and how you can leverage him -- err, it -- to help you increase your website's conversion rates and capture even more valuable lead intelligence along the way. Heck, so is mine! No surprise here!

Ideal Customer Profiles 28

Ideal Customer Profiles Profiling Sales Qualified Leads Leads 28

Anything Goes Marketing

SEPTEMBER 6, 2006

This was similar to a situation that in which I discussed the idea of helping a client create a lead nurturing (maturation) program using emails that are sent out periodically based on user activity. Give your readers, the people that come to your blog and comment on it, a pat on the back and blog about them.

Tips 100

Tips Content Trade Show Lead Generation 100

Hubspot

AUGUST 28, 2013

It''s not that you''re not attracting visitors to your website and converting them into leads -- you''ve got your business blog, social media, landing pages, and marketing offers down pat. But once you get your leads in the door, they get stuck in your marketing funnel. Leads from companies with more than X employees.

FAQ 28

FAQ Top of Funnel Lead Nurturing Marketing Automation Services 28

Hubspot

SEPTEMBER 27, 2013

Use SEO to generate more leads! SEO optimization is an important way to generate leads from your website visitors. Assignment: Ensure that you never fall behind on your blog by filling out this Excel template that will help you stay organized and maintain a solid blog publishing schedule. Lesson 3: Business Blogging.

Landing Pages 28

Landing Pages Planning Inbound Marketing High Quality Lead 28

Valasys

MAY 7, 2020

Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Hubspot

JULY 6, 2010

Online marketing has many components including search engine optimization, blogging, lead generation, social media marketing and many others. All of these aspects of online marketing can make it intimidating for business looking to begin leveraging online marketing strategies. Did you find this eBook helpful?

Online Marketing 28

Online Marketing Video Marketing Lead Nurturing Hubspot 28

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

JANUARY 24, 2012

But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Metrics to Track.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Industrial Marketing Today

OCTOBER 2, 2010

Define your business objectives and what you expect to accomplish. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Hubspot

DECEMBER 29, 2011

As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. How will your business keep up? Nearly 40% of US companies use blogs for marketing purposes.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

JUNE 6, 2012

Second, the better you are at lead nurturing, sales, and customer service, the more likely it is that a contact in your email database will change email needs over time, because they've changed the type of email under which they are categorized in your database. A Little More Ado. Just a little more; I promise.

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Hubspot

MARCH 27, 2012

There are plenty of ways to resurface your best blog content so it gets more visibility than just a day or two on your blog's homepage. We know how much time and effort it takes to create content, so why not squeeze the most ROI out of your business blogging with these ideas to resurface your blog content?

Top of Funnel 28

Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

OCTOBER 4, 2011

If you haven't already, start a business blog and regularly write about educational topics related to your industry. With email, create lead nurturing campaigns to show your leads you care about their needs and are happy to provide them with relevant, valuable content.

Inbound Marketing 28

Inbound Marketing Planning Lead Nurturing Paid Search Agency 28

Hubspot

APRIL 5, 2013

Much of email segmentation and lead nurturing is only made possible through marketing automation software and contacts databases. But even for those who have the software, finding the right lead nurturing strategy is a tough one. Workflow Recipe #1: Nurture Subscribers Into Leads. 1-2 Email Messages.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. It’s more difficult than ever for salespeople to connect by phone, even when following up on inbound leads. 3) Remember that blogging isn't just for marketers. That's all of the bad news.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

FEBRUARY 28, 2012

A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. A good example of this is the State of Inbound Marketing Report we included in one of our HubSpot emails, featured below.

Traffic 28

Traffic Generation Business Buyer Personas 28

Hubspot

MAY 13, 2013

Make sure Sales and Marketing have clearly defined the criteria for qualified leads, which ensures marketing can do a more effective job of educating prospects as well as nurture them with more targeted, segmented content to effectively shorten the sales cycle. 2) Marketing % of Customer Acquisition Cost (M%-CAC).

Work Management 28

Work Management Marketing Management Lead Ranking Marketing Budget 28

Hubspot

OCTOBER 19, 2010

You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Helpful Link: Want More Leads?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

NOVEMBER 22, 2010

Leads are the gateway to customers. You can put them in an email marketing campaign or a lead nurturing campaign. Start a business blog. Blogging is of the utmost importance for a couple of reasons: A. Each time you create a blog post, another page is created. Create a conversion form.

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. That''s right!

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

JULY 13, 2010

Marketing in any organization serves many functions, but as a CEO, you should be concerned with a few key performance indicators (KPIs) from your marketing team including lead generation, lead quality and cost of customer acquisition. Search engines charge businesses every time a person clicks a paid link to visit a business website.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

AUGUST 22, 2012

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging.

CMS Development 28

CMS Development Landing Pages Lead Scoring Lead Ranking 28

Hubspot

APRIL 19, 2012

In HubSpot software , for example, you'll notice that our Marketing Analytics tools report on the number of leads and customers generated through various marketing efforts -- that information is what you'd call an attribution. As its name suggests, last touch reporting is useful in determining what happened right before your leads converted.

Multi-Touch Attribution 28

Multi-Touch Attribution Analytics Conversion Marketing Analytics Tools 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

JANUARY 25, 2012

That's because most lead generation efforts collect a very vital communication staple -- email addresses. Eliciting the power of multiple channels will equate to greater success (more downloads, and more leads!) Social Media and Blogging. SEO and Blogging. Email and Social Media. for your offer. Email.and Other Email.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

APRIL 3, 2013

Not only does this make it very easy for readers to obtain more content and information from you, but it also enables you to convert that reader from a prospect into a lead. 6) Blog posts provide pathways to qualified lead generation. 7) Blog posts are easily spreadable. 9) Blog posts encourage engagement.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

Industrial Marketing Today

JUNE 4, 2011

If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Source: HubSpot). Why is it so important?

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

JUNE 25, 2012

Business blogging allows you to demonstrate your expertise before someone even talks to you -- and as you build a relationship with them over time. But by creating landing pages, setting up lead nurturing, and monitoring prospect activities, they've turned their website into a lead generation tool.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28