NuSpark Consulting

OCTOBER 28, 2011

So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. A blog is a wonderful tool.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. Popup tools. Google Docs.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Zoominfo

JUNE 28, 2018

We won’t go as far as to say you should forgo important tasks to do some light reading—but we definitely recommend taking a well-deserved break once in a while to check out the leading resources for recruiters. Here are our ten recruiting blogs to bookmark today. 2. Society For Human Resource Management (SHRM).

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Webbiquity

OCTOBER 25, 2023

When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! Sorting Subreddits and recording content models Despite its “ weirdly ambiguous status on other platforms,” Reddit has become one of the most powerful social monitoring tools. Guest post by Ann Smarty.

Business Blogging 307

Business Blogging Creativity Business Marketing & Strategy 307

Webbiquity

APRIL 29, 2010

Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? Which tools are best for Twitter integration? What plugins and techniques should you use to truly personalize your blog? A great list, though some promote use of the insidious nofollow tag. Using Forms in Wordpress by siam communications.

Tools 100

Tools Tips SIC Best Practices 100

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

ClearVoice

DECEMBER 8, 2020

Through a lot of research, direct conversations with platform representatives, and years of overseeing and managing a social media department with various brands across many industries, I am here to help bring clarity (and hopefully peace of mind) to some major tips shared while either confirming or demystifying the claims.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Promote your products or services. But how exactly do you write a great (or even good) B2C blog post? Build trust and authority. Share news and deals.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Buffer

MAY 4, 2022

All the material on the site will be within your control, ensuring the tone and style of your blog are consistent with your brand values. Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Hubspot

JUNE 16, 2020

For instance, if the reason for starting your blog is to increase the number of enterprise leads you earn, all of your content should support this goal. Having a clear purpose will also help you fill in some of the blanks for the rest of your blogging strategy, like distribution and topic research. Conduct keyword research.

Enterprise Management 95

Enterprise Management CMS Development Marketing Automation Services Marketing Management 95

Writing on the Web

AUGUST 26, 2014

If you’re a coach, consultant, or service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Hubspot

JANUARY 2, 2015

Too much of a focus on CTA’s in the right column instead of promoting what the reader wanted- more blog articles. Poor blog subscription rates. Promoted offers in a smarter way. A brand new blog that has been proven to knock socks clean off! 6) Updated blog author pages. Authors with no identity.

Business Blogging 28

Business Blogging Ideal Customer Profiles Banners Business 28

Hubspot

JULY 10, 2019

If you’re not properly targeting your buyer persona, your promotions and advertisements will likely fall on deaf ears. Where target audiences vary the most, though, is between individual consumers and businesses. Essentially, they’re asking themselves, How can your business help my business grow?

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

FEBRUARY 23, 2021

Ross Simmonds , a B2B marketer and the founder of the content marketing agency Foundation, says blogging has helped his clients triple their traffic and accelerate their sales close rates. "At At Foundation, blogging with intent has helped us generate millions of dollars in the pipeline for both us and our clients," says Simmonds.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Crimson Marketing

MAY 1, 2015

Increased competition: An increasing trend toward self-conducted research means that your content is battling for visibility and engagement, with visitors consuming ten pieces of third-party content for every one piece created by your business. Brand research: “Over 70% of B2B buyers use social media as a research tool.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Convince & Convert

JUNE 4, 2014

How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need to get employees beyond the marketing team to contribute. Another example is this blog.

Allocation 160

Allocation Storytelling Barriers Hubspot 160

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. That’s a lot of people looking for help. So how do you attract people looking for help relevant to your business? Businesses love to talk about themselves and how great they are. Check out HubSpot Academy’s free Business Blogging Strategy course.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

WebMarketCentral

APRIL 22, 2007

But once you've made the commitment to writing your own blog, here are seven essential tools—beyond the blogging platform itself ( Blogger , TypePad , WordPress , Moveable Type , etc.)—to —to help promote your business blog and make it successful.

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

Webbiquity

FEBRUARY 2, 2015

While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. This can help spike your reach and inject your brand into trending conversations. Use tools such as Hastagify.me

Social Media 100

Social Media Social Marketing Media Business 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Twitter Twitter can offer limitless value in promoting your event.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Writing on the Web

MAY 22, 2013

Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. Many bloggers who are willing to contribute to your blog are likely to want you to reciprocate.

Blogger 100

Blogger Marketing Proposals Small Business Marketing Opinions 100

Webbiquity

JANUARY 9, 2024

Expert Round-Ups What Is an Expert Round-up An expert round-up is an article that is largely built by asking experts to answer a single question, such as “What is their favorite tool or tip for doing X”. This is done as soon as you promote it to them, so it achieves fast results. Don’t just focus on influencers! to include.

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

Webbiquity

OCTOBER 19, 2012

Choose a domain name that represents the content and focus of your blog. WorkHappy.net offers the following online tools for establishing a unique, top-notch domain name: DomainHole.com. There are helpful resources for bloggers to refer to while researching Web hosting options. Promote Your Content. Wordoid.com.

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Do they need help using your product or service? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. 97% more inbound links.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

ConvertKit

OCTOBER 30, 2018

Find a product that will help your readers and use the Stripe tool at the top of your Amazon browser to get your affiliate link. Add your affiliate link into your blog post. Note: Make sure to have a disclosure page on your blog and also a disclosure statement before you use the affiliate link in your blog post.

Amazon 71

Amazon Blogger Marketing Analytics Tools Intent 71

Webbiquity

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Modern Marketing Field Guide: Raise Awareness, Drive Response & Close More Business [link]. Get your online business up and running with these must have tools and resources for 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Industrial Marketing Today

MARCH 12, 2012

The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. According to the GlobalSpec study, only 25% of the respondents said they used a company blog to participate in social media and rated it a mere 2.6

Social Media 60

Social Media Tactics ROI Paid Search Agency 60

Valasys

MAY 7, 2020

Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors. According to the Business Blogging Secrets Revealed report by Curata , 56% of externally sourced blog posts are from guest authors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Directive Agency

MAY 24, 2017

To make sure you blog topics are relevant, always do your research. See what other sites and blogs are saying. Focus on business blogs that offer the same services and products you do. In the case of B2B marketing , reading blogs by and for B2B marketers is a great place to start. Promote Your Content.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search?

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Brand awareness.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

MARCH 10, 2014

Luckily, you''re not the first person to start blogging. So I thought I''d share some of the things I wish I knew when I first started blogging for HubSpot five years ago. Hopefully it will help extinguish some of the anxiousness you''re feeling about "the unknown.". What I Wish I Knew Before I Started Blogging.

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Anything Goes Marketing

MAY 1, 2007

If you know marketers, they would like to do as much as possible (and will sometimes promise as much) but there is a little thing called resources and reality that pulls us all back to earth. This may require dedicated or partially dedicated resources that seek out customers and industry experts for these podcasts. Why did it fail?

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100