Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Blogs are one of the best mechanisms for publishing a steady stream of new content.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. In most cases it is also your post URL so make it count. Lists – People like to read posts with a nice, simple presentation of information. Organize your content.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

AUGUST 23, 2011

Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Six conclusions that can be drawn from this graph: It takes time to build a blog audience.

Traffic 100

Traffic RSS Social Media Social Networks 100

Webbiquity

OCTOBER 25, 2010

But two great sources are blog directories and RSS syndication sites. Not only do they provide valuable links, they can also supply direct traffic and help build your RSS subscriber list. Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., Tweet This!

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

MAY 4, 2010

As the graph shows, it took just 12 weeks for traffic to Webbiquity to surpass the traffic level of a far more established blog. Blog Traffic After Launch - Webbiquity vs. WMC. Granted, in the case of Webbiquity, it helped to have an established blog to link from. Build links to your blog from every possible source.

RSS 100

RSS Digg Tagging Blogger 100

Go Beyond SEO

AUGUST 3, 2017

So as you get listed in these different directories you are increasing your exposure and also helping your rankings. It’s probably too late to change URLs and you may not have the technical ability to make your website faster, but you want to make sure you have the proper keywords in the title-tag & meta-description.

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Brand awareness.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

MARCH 28, 2019

This article will cover 7 ways to capture email leads, and we’ll also outline 7 lead capture tools to help you do it. In other words, you need to make sure your offer is worth giving up in exchange for an email address (and for whatever information you’re asking). 7 Email Lead Capture Strategies in 2019. Ask, “what’s in it for me?”.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Assigning multiple writers (i.e.,

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 11, 2021

Add the Blog to Main Navigation. use to explore your content and ultimately decide if it can help them accomplish the goals you claim it can. You’ve got awesome content and more strategies in place on your blog to help convert them into leads. Create Blogs Page. Configure URL to Custom. Even better.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. That’s precisely why Kerry’s article caught my attention.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

JANUARY 2, 2013

This is important to know because it helps businesses understand which keywords are driving the most traffic, leads, and customers so they can develop better-informed content and keyword strategies. We can still see all of that information. But now, that is all changing. 3) Social Media. Make sense?

Traffic 28

Traffic Marketing Websites Work Management PPC 28

Webbiquity

JANUARY 7, 2021

SEO can make or break your blog’s web presence. Students today are on the lookout for help with their marketing projects, reports and case studies. Student blogs, and especially academic blogs, are popular destinations. Do you (or they) need some help with your marketing case studies and research papers?

Blogger 237

Blogger SEO Tips Paid Search Agency 237

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

SEPTEMBER 21, 2011

In order to take advantage of local search at the most basic level, your business website needs to be optimized for your geo-targeted keywords. First, try to include your city or regional keywords in: Your URL. Best Practice #2: Leverage Business Blogging. Blogging is a great way to increase your local search rankings.

Optimization 28

Optimization Marketing Websites Keywords Link Building 28

Hubspot

JANUARY 13, 2011

SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. How can a CRM help your business? How a CMS can help your business? Marketing Takeaway.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

NOVEMBER 18, 2011

Spend some time generating new followers for your LinkedIn Company Page by promoting your presence there: add follow buttons to your website and blog, write a blog post about your presence, and tell followers on your other social networks to follow you on LinkedIn, too. Additionally, LinkedIn provides percentages for member visits.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Online Marketing Institute

NOVEMBER 18, 2010

The truth is that if you are in the business of providing great value to your customers, or you are solving certain problems remarkably well, blogging will enable you to communicate this to your prospects in an effective, cheap and efficient way (if youre not providing great value then you shouldnt be in business at all).

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

WebMarketCentral

SEPTEMBER 10, 2009

How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year. You're representing your business. about your organization?

RSS 20

RSS Best Practices Business Blogger 20

Webbiquity

DECEMBER 23, 2020

SEO can make or break your blog’s web presence. Students today are on the lookout for help with their marketing projects, reports and case studies. Student blogs, and especially academic blogs, are popular destinations. Do you (or they) need some help with your marketing case studies and research papers?

Blogger 136

Blogger SEO Tips Paid Search Agency 136

BuzzSumo

DECEMBER 17, 2020

In most cases the general focus of our content will be set by business purpose. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!)

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Guru J Great information and comments below.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

ClearVoice

JUNE 3, 2022

In the early days of SEO, people would stuff their content with keywords that helped achieve the short-term gain of a higher page rank. For example, if you’re writing material for a business blog , then the focus should be on the actual subjects and discussions relevant to your prospects and customers. Search engines noticed.

SEO 97

SEO PageRank Top of Funnel User-Generated Content 97

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. Could your blog subscriber emails use some optimization to drive more traffic to your blog? Are you neglecting your blog''s SEO ?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Convince & Convert

MARCH 23, 2010

Add Context to Your Blog Sure, you’ll give first-time visitors an idea of what the blog is about via the title or tagline, but how else can you help them go deeper? May seem simplistic, but your blog audience has come to you for a reason: they have a question, an interest, a need and was directed to your blog.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

SEPTEMBER 15, 2011

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. To help ensure you're not missing out on any of Twitter's great marketing benefits , we've pulled together this ultimate cheat sheet to help turn you into a Twitter marketing expert.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Marketing Insider Group

OCTOBER 3, 2023

Focus on quality keywords and best practices for title tags, meta descriptions, URLs, and headings. For example, what if you run a cleaning business? Blogs about hiring a cleaner will get stale and too self-promotional. What SEO tips can help? As you create content, use one main key phrase per page.

Lead Scoring 285

Lead Scoring Lead Ranking SEO Tips 285

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Hubspot

MARCH 13, 2012

Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. Talk about a jack of all trades!

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Moz

MAY 6, 2019

Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? Yes, you want to inform your visitors, but doing that alone is not enough. Let’s review 10 tips that will help you start drafting a successful blueprint for your next blog post.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

The Lead Agency

MARCH 27, 2018

The term covers several different activities that are all associated with providing information and convincing B2B decision makers that your service or product is right for them. B2B businesses of all sizes contain departments that are impacted by digital transformation. 4: Blogging platforms. 5: B2B Email marketing strategy.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

MAY 3, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. What Is a Blog? Don't have buyer personas in place for your business? About" page.

Template 101

Template CMS Development Domain Buyer Personas 101

nDash

JULY 8, 2020

That can help—but only if you’ve created something worth reading in the first place. Being clear and concise about your goals will lead to better content development over the long term—which will actually help you drive other business goals initiatives of your original content goals. What makes the difference?

Top of Funnel 52

Top of Funnel Effectiveness Marketing & Strategy High Quality Lead 52

SmartBug Media

NOVEMBER 18, 2022

I knew marketing was about branding, sharing product information, and understanding consumer psychology. Getting a business’s name out there is important, but I hadn’t realized there were legitimate philosophies behind marketing—especially digital marketing. I remember my first marketing job like it was yesterday.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

AUGUST 21, 2017

So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking. 1) Customize your public profile URL. Make your personal profile look more professional (and much easier to share) by customizing your LinkedIn public profile URL. but definitely shouldn't. What Is LinkedIn?

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

APRIL 30, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. Don't have buyer personas in place for your business? Step 2: Create your blog domain.

Template 78

Template CMS Development Buyer Personas Lead Scoring 78