Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Biznology

JANUARY 27, 2017

A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content.

Advertorials 80

Advertorials Brand Identity Branding Paid Search Agency 80

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. 12 Reasons Your Blog is Failing. They want to obtain information. In business blogging, actionable content performs better.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

OCTOBER 19, 2010

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Ranking Lead Scoring 28

Hubspot

OCTOBER 4, 2011

Kanye West is an incredible rapper, but he's also an amazing case study in inbound marketing. Below are 5 do's and don'ts we can learn from Kanye West about inbound marketing: DO: Collaborate to Increase Your Exposure. Interruption-based marketing can cause ill will from a company to a customer.

Inbound Marketing 28

Inbound Marketing Planning Lead Nurturing Paid Search Agency 28

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable.

CMS Development 101

CMS Development Business Best Practices Lead Ranking 101

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. This is a common feeling. (I

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

The Lead Agency

NOVEMBER 11, 2019

According to marketing guru Neil Patel, guest blogging is the best inbound marketing strategy. Guest blogging benefits both the blog that hosts the content and the person writing the content. In addition, 62.96% of people perceive blogs that have a number of contributors to be more credible.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

Webbiquity

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge). Not a place for me to “sell.”

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates. Offer/Call-to-Action.

Template 28

Template Business Blogging Planning Buyer Personas 28

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Lists – People like to read posts with a nice, simple presentation of information. Blog Checklist. View more documents from HubSpot Internet Marketing.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

SmartBug Media

NOVEMBER 16, 2022

As a B2B marketing manager, how do you deal with changing digital trends in marketing and deliver the type of growth your organization expects? The answer: inbound marketing. An Inbound Marketing Refresher. Invest in Your Blog. Give Old Content New Life. So, start creating your content calendar now!

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105

Industrial Marketing Today

FEBRUARY 12, 2011

For a while now, marketing consultants have been preaching the benefits of making B2B blogging the cornerstone of inbound marketing. It is difficult nowadays to find a marketing company or an independent expert not using a business blog to attract and engage with its target audience.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Brandpoint

DECEMBER 27, 2018

They’re certainly an important part of the sales and lead-generation process but, at best, the effectiveness of cold calling has been stagnant over the last five years, according to sales and marketing expert, Toby Marshall. Content and inbound marketing can reduce the need for cold calling. It’s information.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

PureB2B

JUNE 29, 2021

Now, businesses can run targeted ads that guarantee a broader reach to potential customers. In terms of efficacy for specialized enterprises, inbound marketing outperforms digital marketing and is a near-perfect fit. An Overview of Inbound Marketing. Inbound Marketing for Niche Business.

Inbound Marketing 62

Inbound Marketing High Quality Lead Planning Paid Search Agency 62

Hubspot

OCTOBER 25, 2010

In an inbound marketing world, the careful alignment of sales and marketing can be tremendously beneficial to business success. In this week's top inbound marketing article, Todd Defren discusses the problematic disconnect between many businesses' sales and marketing teams in terms of social media engagement.

Inbound Marketing 28

Inbound Marketing Social Media Social Marketing Media 28

Industrial Marketing Today

SEPTEMBER 6, 2011

In my conversations over the past few months, I have noticed a growing acceptance of blog sites among manufacturers, industrial distributors and engineering services companies. Blog sites as inbound marketing hubs. Industrial companies have realized the importance of inbound marketing and its impact on lead generation.

CMS Development 60

CMS Development Curation Inbound Marketing Marketing Management 60

Hubspot

MAY 10, 2010

Whether you're talking about location-based , mobile, local search, or geo-marketing, the ability to segment your message by location is one of the newest developments in marketing. Marketing Takeaway: Always measure your marketing programs , but make sure your first taking steps to ensure you're focusing on the appropriate data.

Inbound Marketing 28

Inbound Marketing Work Management Spyware Marketing Management 28

Hubspot

SEPTEMBER 28, 2010

There are also inbound marketing software packages that have blog software included. Determine who your audience is going to be and why you are blogging. Think about what you are trying to accomplish with a blog. Free Webinar: Blogging for Business. Depending upon where you host the site (i.e.

Business Blogging 28

Business Blogging Godaddy Business Domain 28

Hubspot

JUNE 22, 2011

In the webininar How to Rapidly Grow Your Business With Content Marketing , Stelzner, author of the new book Launch: How to Quickly Propel Your Business Beyond the Competition , shared the techniques he used to grow his business over an 18-month period (top small business blog with 82,000 email subscribers, 44,000 Facebook fans and 60 writers).

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

Single Grain

DECEMBER 29, 2020

They focus on tried-and-true (and data-driven) strategies instead of mere guesswork or anecdotal evidence, and provide exciting, original information that you won’t find anywhere else. Even if you aren’t in the SaaS or tech industry, you’ll gain valuable and actionable data that can change your business for the better. 15) Joel York.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

PureB2B

JUNE 13, 2017

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. Social Media Marketing Software.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

NuSpark Consulting

OCTOBER 24, 2011

B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. Marketing’s role is growing through the addition of what I call ‘sales enablement’ activities. The Benefits of a Business Blog.

Social Media 100

Social Media Cold Calling Peer-to-peer Media 100

Leadspace

SEPTEMBER 14, 2019

Whereas outbound marketing focuses on cold calling and making outbound interactions to bring in potential customers, inbound marketing is quite the opposite. Instead of outreach to actively generate awareness of your business, you go about it more passively. Create SMART inbound marketing goals.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

PureB2B

JUNE 13, 2017

It facilitates the increased adoption of various marketing automation software, allowing brands to grow more cost-effectively. The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. Social Media Marketing Software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Industrial Marketing Today

NOVEMBER 3, 2011

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. However, a blog site with a fully integrated blog has many advantages over the retrofit option.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Content Marketing’s slogan is – “Don’t pitch. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ).

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blogs help deliver information from the company to the consumer. Or from consumer to consumer to relay needed information on products and services.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Hubspot

MAY 31, 2013

Why would you want to adopt inbound marketing strategies when your website is “not ready” for the public? Or you might flip-flop it so the redesign comes after you nail your inbound marketing strategy. Inbound marketing before a website redesign, or after? which way is better? Let''s talk about why.

Buyer Personas 28

Buyer Personas Inbound Marketing Allocation Paid Search Agency 28

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). Polaris B ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100