Hubspot

JUNE 16, 2020

This is done by referencing the search queries your customers type in on Google. At HubSpot, keyword research informs the topics we write about each quarter. That way, when people in your audience use keywords in Google, your content has a high chance of ranking highly and driving traffic. For example, HubSpot's socials do both.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Mark Schaefer - Speaker, Business Consultant, Author. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. If so, which ones?

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

DECEMBER 29, 2011

You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. This blog post (how meta is that?)

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Free blog platforms like TypePad and WordPress produce clean code out of the box. Social media. Clean code.

Optimization 100

Optimization Marketing Analytics Tools Lead Ranking Lead Scoring 100

Hubspot

AUGUST 11, 2013

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch ).

Google 28

Google Inbound Marketing Copyright Paid Search Agency 28

Hubspot

DECEMBER 20, 2012

First and foremost, accountability is the foundation to business blogging success. Share this calendar with anyone who will be contributing to your blog (in fact, consider plopping it into a Google doc for sharing and collaboration purposes!) and ensure they never come back to your blog for more. target readers!

Template 28

Template Business Blogging Planning Buyer Personas 28

Convince & Convert

MAY 15, 2012

She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. Connect with her on Twitter. Jay Baer joins the event to help businesses “push the thinking” for a more prominent online presence and goal-driven social marketing plan.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Single Grain

DECEMBER 29, 2020

He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog. Neil Patel's website and some of his posts: How to Remarket Leads Who Won’t Respond to Your Emails Through Google Ads. His posts on the blog are outstanding. A Simple Hack to Combine Facebook Ads and Google Ads.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. About 57% of industries have gained a customer through their business blog.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. See Also: HubSpot SEO Tools. 13 Business Blogging Mistakes & Their Easy Fixes. How to Use Google+ for Business.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

JULY 8, 2011

To share some best practices for writing attention-grabbing, view-worthy blog titles, I decided to turn to the data. The HubSpot blog has published over 2,000 blog posts in the past 5 years. Using this data, our blogging team has been able to learn a thing or two about effective blog titles. It's dramatic.

Tips 28

Tips Stats Urgency Marketing Hubspot 28

Hubspot

DECEMBER 23, 2012

Twitter Passes 200 Million Monthly Active Users, a 42% Increase Over 9 Months, From TechCrunch. You might remember Twitter’s last update back in March where the microblogging service announced its 140 million active users milestone, with 340 million tweets per day. This week, Twitter announced (through a tweet!)

Privacy Policies 28

Privacy Policies Paid Content Privacy Mobile Advertising 28

Hubspot

NOVEMBER 29, 2018

The theme even has social media support so you can post and link to your social accounts (like Google+, Twitter, and Facebook) straight from your website. Simple Business and E-Commerce Themes. In addition to customizable demos, the theme also offers access to the Google Fonts library which includes over 770 different fonts.

Best Practices 76

Best Practices Enterprise Management Blogger Display 76

Hubspot

JANUARY 27, 2011

How To Use Twitter To Boost Your Google Rankings - Does your business use Twitter? If so, learn from Search Engine Land how to use your account to help improve your Google rankings. Connect with HubSpot : Killer Press Release - While many people may want the press release to die, it is still hanging around.

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. Finding out how many Twitter followers or Facebook likes a school had was a quick Google search away.

Tips 28

Tips FAQ RSS Social Media 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. 9) Social media & blogging generate real customers.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

APRIL 6, 2012

If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you'll notice that they all have very consistent branding and design elements throughout. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them. 2) A Visual Cover.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

MAY 19, 2011

Dan Zarrella , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot's Social Media and Inbound Marketing Podcast ! How to get more Twitter followers. We have over 100,000 followers on Twitter. We have a giant blog. How to Get More Twitter Followers. "I

Social Media 28

Social Media Webinar Metrics Media Co-Registration 28

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. Google News Standout Tag Features Quality Content. This year, Google equipped journalists with a new meta tag called Standout. Google Cracks Down on Content Farms.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

JANUARY 27, 2011

Search Trends - Take a look at the “Hot Topics” and “Hot Searches” on Google Trends and associate your business to one or more of those keyword phrases. What business lessons can we learn from the Toyota recall 2011 ? Twitter Trends - Check out the Trends on Twitter. Connect with HubSpot :

Blogger 28

Blogger Lead Scoring Lead Ranking Trends 28

Hubspot

AUGUST 11, 2011

Here are several tips for finding guest blogging opportunities that can help you increase inbound links to your website. A great way to find guest blogging opportunities is by using advanced search queries in Google. You're probably already aware of other blogs in your particular industry. Runtime: 12:46.

Blogger 28

Blogger Lead Scoring Lead Ranking Keywords 28

Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Certain people may only follow you on Twitter. Write articles for your business blog that help your attendees plan and prepare for your event, and of course, share them in social media!

Social Media 28

Social Media Media Linkedin Buzz 28

Online Marketing Institute

DECEMBER 1, 2010

If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. You can even track your registration page in Google Analytics. Twitter Twitter can offer limitless value in promoting your event. Invite attendees to ask questions via Twitter or live chat.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

JANUARY 2, 2013

Things got a whole heck of a lot more complicated a little over a year ago, when Google introduced SSL encryption. It means Google started encrypting keyword data for anyone conducting a Google search while logged in to Google. Remember that social media as a source could include more than just Facebook and Twitter, too.

Traffic 28

Traffic Marketing Websites Work Management PPC 28

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

SEPTEMBER 21, 2011

Google and other search engines hate it, and so do your site visitors. Best Practice #2: Leverage Business Blogging. Blogging is a great way to increase your local search rankings. Connect with HubSpot : Best Practice #1: Refrain From Keyword Stuffing. Avoid keyword stuffing as best you can.

Optimization 28

Optimization Marketing Websites Keywords Link Building 28

Hubspot

JANUARY 13, 2011

questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. SEO (Search Engine Optimization) is the practice of making your website more appealing to search engine crawlers (Google, Bing, Yahoo etc), therefore moving your site higher up in the organic search results. Connect with HubSpot :

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

OCTOBER 19, 2010

Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Use HubSpot’s Link Grader. Twitter, Facebook, LinkedIn, YouTube, Digg, Delicious, StumbleUpon…oh my! Connect with HubSpot :

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

MAY 9, 2019

Inbound Certification by HubSpot Academy. Discover how to acquire the right customers and grow your business. How Websites Work by Google Garage. Learn the basics of websites, local business listings, review sites, social media, mobile apps, and more. Google Analytics for Beginners by Google.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

FEBRUARY 3, 2011

Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. Blogging tips Chris has picked up over your 11+ years of blogging. Connect with HubSpot :

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing. Additional Resources.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28