Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. What marketing content you serve at each phase of the buying cycle also matters. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Writing on the Web

FEBRUARY 4, 2015

Many people who fell prey to the Auto-feed short-cut introduced by Facebook found that it did much more harm than good. And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? You cannot personalize the content.

Personalization 100

Personalization Social Media Tagging Keywords 100

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Specifically, how to produce interesting content and how to publish it on a regular basis. It’s usually a look of pure terror.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Study 132

Webbiquity

APRIL 10, 2018

And communicate the business benefits? Content has to be high quality and laser-focused to cut through the noise. The four essential qualities of winning B2B content are brevity, accuracy, timeliness, and relevance. How to best produce content for technical buyers? Content Marketing Institute ). BuzzSumo ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Writing on the Web

MARCH 13, 2013

Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. Yet the content on your website or blog is the key component of your content marketing strategy. So who writes the web content? That’s a good question. And that can often be a poor decision.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Webbiquity

FEBRUARY 2, 2015

When businesses have low engagement rates, platforms limit the reach of certain accounts because the numbers indicate low relevance and interest among followers. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Twitter, 255 million active users.

Social Media 100

Social Media Social Marketing Media Business 100

Writing on the Web

OCTOBER 15, 2014

So how do we as blog writers get people to leave the social media bubble and head on over to our blog to read and then share what they read on social media? Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: As Usual, Content Comes First. Photo Source).

Social Media 100

Social Media Media Viral Marketing Blogger 100

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

This is where a business blog can help. In fact, there are many great reasons why businesses should add a blog to their website, and the following 10 reasons are some of the best. . Blogs Can Establish Companies as an Authority in Their Field. Lighthearted blogs consist of content that is entertaining and fun.

Paid Search Agency 134

Paid Search Agency Ads Marketing Websites Lead Scoring 134

Convince & Convert

MAY 25, 2011

Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. He writes a daily blog about how tiny businesses can make mighty profits using a personal computer, a little imagination and a few well placed dollars. Call it “blended content.&# Information.

Content 118

Content Youtube Communities Education 118

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Writing on the Web

SEPTEMBER 26, 2012

He comes from an unremarkable background far away from Hollywood, but his blogging has amassed thousands of followers and his approach has changed the way people view the entertainment industry. Of course, being a winning blogger is more than just creating good content. Seek out similar blogs. Use social media. Conduct surveys.

Traffic 100

Traffic Blogger RSS Opinions 100

Webbiquity

MAY 4, 2010

But even absent that advantage, traffic to a new blog can be ramped up quickly using the following 12 techniques. Build links to your blog from every possible source. Add your blog name and link to company email signatures and include it in your corporate newsletter or marketing emails as well. Use Twitter. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Adobe Experience Cloud Blog

DECEMBER 6, 2009

So having a social media strategy that is commensurate with the business and the market you’re targeting is very important. The question is not, how do I make money from Twitter? After each post we’ll try to do a different spin on the headline for our Twitter and Facebook accounts and provide hyperlinks to the blog post.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

KoMarketing Associates

DECEMBER 27, 2012

We hope you enjoy and let us know your feedback via comment, Facebook , and Google+. It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. 21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. Is Presentation More Important Than Content Itself?

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

LeadSquared

NOVEMBER 24, 2015

In case of Facebook targeting, use options like ‘FB Payments (Average Spend is more), Household Composition, Job Title and so on. Advanced search on Twitter would help. Advanced search on Twitter would help. Running ads on Facebook would also help. Especially on Twitter? Question 2. Apply for work there.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Writing on the Web

JUNE 9, 2011

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? Blog this on Blogger.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Hubspot

DECEMBER 29, 2011

You believe in the importance of creating relevant and interesting content for your prospects to consume. You even opened up a company Facebook page and Twitter account, though your venture into Google+ is still tenuous. Writing blog content on a regular basis requires time that you just don't have.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. Thought leadership-based content, commentary on industry news, data-driven analyses, list-style posts. It's a business blogging classic. How to Use Hashtags on Twitter: A Simple Guide for Marketers.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Writing on the Web

MAY 26, 2010

What’s the most important thing to remember when you’re writing for your business blog? I always say that providing solutions to problems is important, but then there’s…: Write useful, relevant posts that exceed reader’s expectations. Don’t Jerk Blog Readers Around: 5 Tips to Keep on Track.

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

Webbiquity

OCTOBER 19, 2012

From carrying out ideas and choosing a domain name to selecting a design and comparing web hosts on a site like webhostingchoice.com , the steps for publishing a blog should be carefully considered and taken to avoid poor aesthetics or a unreliable CMS program. Identify the type of blog that you want to create. Build Your Blog.

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

NuSpark Consulting

JANUARY 16, 2012

It doesn’t matter whether you have a Twitter, Facebook or YouTube presence. Instead, you control the timing, rhythm, distribution channels and content of all your messaging. So if you want to stay relevant, you have to change too. The Benefits of a Business Blog The Four Keys of Social Marketing for Business.

Banner Ads 100

Banner Ads Marketing Management Press Banners 100

Writing on the Web

JUNE 11, 2010

When you go to B2BMarketingZone , you’ll be able to quickly scan what other marketing experts are blogging about. You pick which posts are relevant to you and your business. Provide an Easy to Navigate Site – End users most often are people who are not regular readers of the blogs and other sources.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. You can’t satisfy all of them with one-size-fits all content.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. The old ways of pushing out content is no longer effective. Don’t sell. Don’t interrupt.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

NOVEMBER 29, 2018

If you are a photographer or want to display your artwork, these simple photography themes will allow you to share your content in a way that looks nice, organized, and doesn’t detract from your work. Newspaper also has social media and YouTube integration so you can seamlessly share your content with your followers on all mediums.

Best Practices 76

Best Practices Enterprise Management Blogger Display 76

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

PureB2B

AUGUST 28, 2018

Business Blog. Check out the topics they talk about on their blog. Take a look at the groups they joined and the content they’ve shared to gain insight into their professional interests. The customer testimonials on your lead’s business website are hand-picked to show the most positive reviews.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Generate webinar registrations. Build your email subscriber list.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

LeadSquared

OCTOBER 24, 2013

How can I maximize my social presence on Google+ so that my content ranks higher? Use Google authorship to help your content stand out, authenticate it, add a ‘human’ touch to it and increase trust among your readers. Share informational and relevant content on your account. Question 2. Question 4. Question 5.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Single Grain

DECEMBER 29, 2020

Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business. TABLE OF CONTENTS: Rand Fishkin. He frequently published unique, original content that you won’t find elsewhere. Neil Patel. Hiten Shah.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119