Marketing Insider Group

FEBRUARY 23, 2021

Clearly, people care about what others have to say about businesses they’re considering. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 271

Case Studies Case Study Studies Top of Funnel 271

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Achinta offers his industrial clients marketing for engineers by an engineer.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Writing on the Web

SEPTEMBER 9, 2010

(Vacation time, so here’s another guest post, this one by Susan Long, freelance marketing consultant.). If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it. 1) Putting ads on your blog. Blog this on Blogger. Blogging for Business: Persistence Pays.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

NuSpark Consulting

OCTOBER 31, 2011

But this being the first, I did spend a few seconds introducing myself before getting into the topic of the B2B Buying Funnel. The focus of this first video blog is a tour of the funnel, from marketing inquiry to sale, and everything that occurs in between. The Benefits of a Business Blog.

Top of Funnel 100

Top of Funnel Buy Video Marketing Digital Marketing Funnels 100

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? And communicate the business benefits? How can marketers efficiently meet both buyer expectations and their own corporate objectives?

Marketing AI 249

Marketing AI Enterprise Management Stats Marketing Management 249

NuSpark Consulting

OCTOBER 28, 2011

So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. A blog is a wonderful tool. Blogs Help You Get Found.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Content Standard

DECEMBER 14, 2023

A Content Disrupted podcast with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk. At Autodesk, content marketing started as a program to drive demand within a new audience segment. Dusty DiMercurio is the Senior Director of Industry and Portfolio Marketing at Autodesk.

Top of Funnel 87

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 87

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How do you turn your business blog into a powerful sales tool?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Hubspot

MAY 28, 2014

While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. Fresh off the heels of last month''s training class, I realized it''s a little ridiculous that I''ve never written a post that explains business blogging in those terms on this very blog.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Webbiquity

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. They Buy Much Faster. Can you come up with a better Inbound Marketing Haiku ?). Social Media Marketing Supports Blogging by Driving Traffic to the Blog.

Social Media 208

Social Media Search Marketing Social Marketing Optimization 208

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. What is the key to shortening the buy cycle?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging. Blogging'

Business Blogging 28

Business Blogging Stats Business PPC 28

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

ClickZ

JUNE 15, 2023

Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good. As a result, blogs are neglected, and employees are in no way motivated to make their ecommerce business blog a success. This is where blogging comes into play.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Anything Goes Marketing

AUGUST 24, 2006

Easy question - when they're ready to buy them!! Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. PS - The Marketing Sherpa case study is really more B2C. Makes sense eh?

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. What is the strategy behind this?

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Authors and Due Dates. target readers!

Template 28

Template Business Blogging Planning Buyer Personas 28

Go Beyond SEO

JUNE 28, 2021

Narrowing your market is a scary prospect. As you consider who exactly that narrow audience is, consider: Are they buying for themselves or someone else? What are their biggest problems or desires as it relates to your business? Where do they get their information as it relates to your business? Here lies the rub.

Bandwidth 78

Bandwidth Barriers Sales Cycle Trust Marketing 78

B2B Marketing Traction

OCTOBER 16, 2012

To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. ” Just as with marketing as a whole, it helps to have a strategy and a plan for execution. Take business blogs, for example. Attainable.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business.

Business Blogging 28

Business Blogging Design Business RSS 28

Writing on the Web

AUGUST 21, 2014

How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. How are your prospects (and clients) finding you among all the other blogs and sites online? You can too.

Business 100

Business Sample Business Blogging Budget Programs 100

Convince & Convert

DECEMBER 8, 2014

Unlike Reachpocalypse, where Facebook didn’t really say anything on the record about it until 9 months after the evidence appeared , with Promocalypse they fired a warning shot 60+ days in advance via a post on the Facebook for Business blog (a resource I recommend you read with regularity). Mark Zuckerberg.

Facebook 168

Facebook Paid Search Agency Marketing & Strategy Social Media 168

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. Related posts: 5 Reasons to Hire a Content Marketing Writer for Your Business.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JULY 23, 2014

Attracting Clients Buying Content Coaching/Personal Development Content Marketing Managing Your Ezine & Blog Tasks blog writing business blogging content marketing with blogs e-newsletters Writing for the Web'

Marketing Management 100

Marketing Management Service Newsletter Content 100

Writing on the Web

OCTOBER 1, 2014

How do you create quality content that attracts online readers and yet works to promote the growth of your business? Creating great content for your business blog is a what and how issue, as in what constitutes “good” content , and how does one produce that content so that it brings in the readers that a business blogger wants.

Blogger 100

Blogger Trigger Marketing Business Blogging Opinions 100

Writing on the Web

JULY 26, 2010

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. Here’s what this looks like, how readers find your blog, in this Smart Draw diagram I did: Like any diagram, it’s simplified. Your Business and the Web: Getting Better?

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

SEPTEMBER 1, 2010

Does your blog trigger emotional reactions ? Content marketing that doesn’t resonate emotionally can’t do a good job of building relationships, inspiring trust, and moving people into taking action. Blog writers need to step away from their anonymous masks and get real, get emotional. Are you writing with feeling?

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Digital B2B Marketing

OCTOBER 29, 2013

One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. Marketing often isolates statistics, removing them from any context that would allow for appropriate comparisons. Would they buy it again? Content marketing.

Statistics 100

Statistics Banner Ads Stats Sample 100

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? First, like any successful marketing initiative, research is critical.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Webbiquity

JUNE 6, 2017

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. Show and Tell: Use More Video Marketing.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. Blogs help deliver information from the company to the consumer. And they are more likely to buy from people they know, like and trust.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

AUGUST 22, 2017

Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273