Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. Here is my summary of some points that I think are worth sharing and remembering for the building industry. He also saw the advertising as inextricable from the product.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Act-On

FEBRUARY 16, 2024

Pressure has been building around proving ROI. An effective way to improve ROI is focusing on strategic changes in your nurture campaigns to build stronger pipeline. Email nurture campaigns help you build affinity with both customers and prospects. Here’s a few ideas: Segmented product recommendations. Ask for feedback.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Martech

JANUARY 11, 2024

In the first article of this three-part series, we looked at the importance of data in making customers aware of our products and services and educating them on our key points of differentiation. In this second part, I will explore a critical part of the journey: the purchase stage. Meticulously streamline the purchasing process.

Purchase 92

Purchase Marketing AI Optimization Customer Satisfaction 92

Marketing Insider Group

JANUARY 5, 2021

Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions. The top five brands for 2019 were: Whole Foods.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Navigate the Channel

JULY 27, 2023

As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age. Mapping the Customer Journey: The purchasing process for building products often involves extensive research and consideration.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. Understanding these features is crucial for building product marketers looking to capitalize on this platform effectively.

Social Media 65

Social Media Social Marketing Product Ad Building 65

Customer Experience Matrix

MAY 2, 2021

The build vs buy debate has existed as long as packaged software itself. That discussion, in turn, usually leads to a recommendation that companies build software which will create unique competitive advantage and otherwise buy when a satisfactory option exists. I’ve recently heard pro-build arguments that raise other valid issues.

Work Management 292

Work Management Marketing Management Buy Ad Building 292

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. Be specific about the benefit part.

Planning 65

Planning Marketing Plans Product Ad Building 65

Webbiquity

JUNE 30, 2022

To build a successful business, customer trust is crucial. While adding logos of well-known clients helps establish your brand credibility, using case studies, customer testimonials , and reviews further builds trust among your website users. The more unique and professional your website looks, the more you can build customer trust.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

NuSpark Consulting

AUGUST 8, 2023

AI in TV/Video Design Revolutionizing Production Real-Time Editing and Optimization : AI can perform real-time editing, making it easier to adapt content according to audience reactions. Enhanced Visual Effects : AI-assisted graphics and special effects can achieve a level of sophistication that rivals big-budget productions.

Marketing AI 244

Marketing AI Advertisements Advertising Product 244

Navigate the Channel

JULY 18, 2023

Metrics and Analytics in Email Marketing Tracking and analyzing e-mail marketing metrics is crucial for building product companies to gauge the effectiveness of their campaigns and optimize their strategies. This analysis allows building product companies to set realistic goals and strive for better performance.

Product 65

Product Ad Building CTR Allocation 65

Navigate the Channel

AUGUST 3, 2023

Depending on what kind of product/service you sell, and the demographics of your customers, you might get a ton of phone calls, but it’s impossible for you to tell if it was the print ad you ran or the direct mail campaign you executed that actually drove the call. How does phone call tracking work?

Marketing Analytics Tools 65

Marketing Analytics Tools Product Ad Building Paid Search Agency 65

SmartBug Media

AUGUST 29, 2023

As companies strive to expand their customer base and increase sales, the idea of purchasing lead lists may appear enticing. Though it may seem like a quick solution to acquiring leads, the truth is that purchasing lead lists can have detrimental effects on your business.

Purchase 104

Purchase Cost Sales Qualified Leads Lead Scoring 104

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

NOVEMBER 30, 2021

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Stevens & Tate

MAY 3, 2023

This can be a real challenge if you don’t understand the factors that influence consumer purchasing decisions. Online reviews are easy to find — and many consumers aren’t going to feel comfortable buying a product or service unless it has good reviews. The journey doesn’t end when someone makes a purchase.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Marketing Insider Group

DECEMBER 3, 2020

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Product differentiation is a process used by businesses to distinguish a product or service from other similar ones attainable in the market. Brand Story.

Differentiation 296

Differentiation Service Product Paid Search Agency 296

Zoominfo

JUNE 27, 2022

Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. Choosing Between a List or a Platform Purchasing a list of business data typically involves a static file with a large number of records for a low price.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

SmartBrief - Marketing

MARCH 19, 2024

Ethical marketing and sustainable practices are principles that serve as a foundation for building lasting relationships with consumers who have become more informed and discerning than ever before. The rise of the conscious consumer Conscious consumers look beyond the surface appeal of products and services.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Vision Edge Marketing

APRIL 11, 2023

Building a brand is like building a house. When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. HubSpot’s commitment to helping its customers succeed has helped the company build a loyal following among B2B marketers and sales professionals.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Navigate the Channel

OCTOBER 10, 2023

Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Connect With Customers Blogs are excellent platforms for building meaningful connections with your customers. Reach a Different Demographic Consider your ideal customer, the one most likely to purchase your products.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

Heinz Marketing

APRIL 20, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. This data can illuminate when the prospect is actively considering purchasing your product/service.

Purchase Intent 59

Purchase Intent Top of Funnel Purchase Intent 59

DotDigital

AUGUST 10, 2021

It’s therefore imperative that you reduce any possible barrier to purchase. What are the common barriers to purchase? Barriers to purchases are usually the result of seemingly small mistakes on your website. Shoppers like to research a brand and its products before committing to making a purchase. 2: Lack of trust.

Barriers 98

Barriers Purchase Peer-to-peer eCommerce 98

Martech

FEBRUARY 28, 2024

Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. Searches for comparison guides, ingredient overviews, brand and product reviews, etc. Over time, those associations will bear fruit when consumers are seeking a new purchase.

Trust Marketing 115

Trust Marketing Loyalty Ad Building Planning 115

Martech

OCTOBER 1, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. “And Six keys to purchase through psychology. Category heuristics.

Purchase 135

Purchase Practices Customer Satisfaction Work Management 135

Zoominfo

JUNE 26, 2020

It’s the day of a new product launch. Launching a new product stirs excitement for any company, regardless of size. GTM strategies help specifically with expanding a brand’s new product or services. A GTM strategy outlines necessary steps for putting a product, service, or solution on the map.

Ideal Customer Profiles 246

Ideal Customer Profiles Marketing Analytics Tools Marketing & Strategy Marketing Strategy 246

Webbiquity

SEPTEMBER 8, 2020

Here are six key practices for building trust in your brand. It can help you reach more customers, boost your conversions, and most importantly, build trust. It showcases the values, beliefs, products, services, and attributes of the brand via stories, as opposed to a straightforward sales pitches. Build a community.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Webbiquity

JUNE 15, 2021

No wonder building an email list remains a priority for businesses of every type and industry. This guide details what makes for a great lead magnet, and ideas for inspiration to help build your email list. Giving them a coupon to use your product can be just the incentive they need to happily provide you with their email address.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months.

CPO 145

CPO Product Work Management Enterprise Management 145

Martech

DECEMBER 18, 2023

To begin, start small – perhaps by addressing a straightforward use case and gradually build upon it. Start sending basic email reminders to encourage customers to complete their purchases. Segment your audience based on attributes like cart value, product categories or purchase history.

Ad Building 102

Ad Building SMS eCommerce Segmentation 102

B2B Digital Marketer

SEPTEMBER 28, 2023

Uncovering the emotional truth behind customer purchases through unconventional questioning. 13:06 – Uncover the emotional truth behind customer purchases through unconventional questioning. 13:06 – Uncover the emotional truth behind customer purchases through unconventional questioning.

Purchase 64

Purchase B2B Thought Leadership Thought Leadership B2B Sales 64

Rev

AUGUST 23, 2023

One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). Let’s find out if product-led growth is right for the next edition of your B2B RevOps playbook. They gain hands-on practice with your product or service and get hooked at the outset. Sections: What is it?

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Salesforce Marketing Cloud

JANUARY 29, 2024

If you build it, they will come. However, building a strong list takes a smart strategy, the right tools and good execution. Let’s break down the basics of email list building: why you should be doing it and how to get started. Why is building an email list important? Why is building an email list important?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

SmartBug Media

MAY 15, 2023

Our panel discussion featured Dan Caldwell , tech partnerships team lead at Klaviyo; Kira Renee , e-commerce product marketing manager at SmartBug Media; and Ryan O’Connor , director of e-commerce marketing at SmartBug Media. Many brands make the mistake of thinking that retention marketing starts after the purchase has been made.

Loyalty 97

Loyalty Ad Building Paid Search Agency Budget Programs 97

Martech

NOVEMBER 24, 2021

Consider this: about half of all Americans decided not to purchase a product or a service online because they were concerned their data would not be kept confidential. It is an opportunity to build a relationship with that customer—based on trust. It could be offering recipes following the purchase of an appliance.

Top of Funnel 112

Top of Funnel Ad Building Privacy Opt-out 112