Roku partners with Shopify to allow purchases direct from TV
Martech
JULY 14, 2023
Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are served ads through Roku Action Ads. Action Ads. Increasingly, it can support all customer actions, including purchases.
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