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Let’s get digital

SmartBrief - Marketing

ATSC 3.0 – or “NextGen TV” in some areas – entered the arena in 2017 with activation in South Korea and the FCC’s decision that US broadcasters have the option to use it. Since then, organizations like the National Association of Broadcasters have pushed forward with the new technology, despite a few bumps along the way.

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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

The sales process and toolset has been impacted more heavily than almost any other business unit. Humans will always be important to the sales process. We do, however, want fewer guessing games in your process and more precision targeting. To test what works for you and best integrates into your sales and marketing strategies.

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6 Ways Nonprofits Can Improve Their Email Creation Process [Infographic]

Litmus

Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. 6 Ways Nonprofits Can Improve Their Email Creation Process. 57% of nonprofits use responsive design for their broadcast and segmented emails. Get the insights ?. full-time employees.

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Nielsen’s national TV ratings gets accreditation back after 19-month suspension

Martech

For nearly all of the broadcast era, Nielsen had what was essentially a monopoly on measuring ratings. Discovery have all announced they are working with other data providers, including Comscore Inc. Since 2011 major network broadcast ratings have dropped more than 80% , according to SpoilerTV. Why we care. Bad timing.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

By using natural language processing, chatbots can provide clients with quick and (usually) accurate responses to their questions and concerns. This trend is driven by the increasing availability of eCommerce shopping options on the whole, as well as the growing use of technology in the B2B buying process.

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5 essential tips to clearly define your ideal target market

Tomorrow People

However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. It’s also why we marketers avoid broadcasting the same message to every customer segment; doing so signifies a generic approach, which wastes time and money. Why targeting is a strategy in its own right.

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What Content Marketers Can Learn from the Greatest Television Steal of All Time

Contently

Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. In the process, they did a few genius things that all marketers can learn from. Doing the same thing as everyone else doesn’t work.