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OTT and CTV: which is which?

illumin

Put succinctly, OTT is the process of streaming or viewing video content on your phone, tablet, television, or laptop. MVPDs primarily distribute video programming via cable and satellite, investing heavily in broadcasting infrastructure to expand their services and reach new markets. Within OTT, there are different models. Stay tuned!

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Everything You Need to Know About LinkedIn Live

Oktopost

In this episode of Behind the Post, Vanessa Lowe, the Head of Social Media at NXP, offers an in-depth look into the entire process – from beginning to end – of launching a LinkedIn Live strategy. While it may seem challenging, some parts of the process have turned out to be surprisingly straightforward.

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Let’s get digital

SmartBrief - Marketing

ATSC 3.0 – or “NextGen TV” in some areas – entered the arena in 2017 with activation in South Korea and the FCC’s decision that US broadcasters have the option to use it. Since then, organizations like the National Association of Broadcasters have pushed forward with the new technology, despite a few bumps along the way.

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5 essential tips to clearly define your ideal target market

Tomorrow People

However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. It’s also why we marketers avoid broadcasting the same message to every customer segment; doing so signifies a generic approach, which wastes time and money. Why targeting is a strategy in its own right.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

By using natural language processing, chatbots can provide clients with quick and (usually) accurate responses to their questions and concerns. This trend is driven by the increasing availability of eCommerce shopping options on the whole, as well as the growing use of technology in the B2B buying process.

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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

The sales process and toolset has been impacted more heavily than almost any other business unit. Humans will always be important to the sales process. We do, however, want fewer guessing games in your process and more precision targeting. Focusing on use cases first is more helpful to your overall strategy.

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What Content Marketers Can Learn from the Greatest Television Steal of All Time

Contently

Last Thursday, the NFL announced a $113 billion TV deal with its broadcast partners—an insane haul that cemented the NFL as the most coveted entertainment property on earth. As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced.