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Email Sender Name Best Practices for Marketing

Act-On

DO: Use your main website domain or a subdomain in the “From” address. Absolutely need to use a separate domain? For instance, you might have “newsletter@awesomecompany.com” and “coupons@awesomecompany.com” to serve those respective content types.

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This Month in Email: A Recap of Email Marketing News in September 2023

Litmus

Also—Gmail is now rejecting unauthenticated mail , so ensure to have Domain Keys Identified Mail ( DKIM ) or Sender Policy Framework ( SPF ) set up. Scammers can abuse security flaws in email forwarding to impersonate high-profile domains, according to researchers at the University of California San Diego. Scott Pilgrim fan?

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MailerLite Pricing - What no one is telling you

SendX

Custom landing page domains. Ability to code your own newsletters. Access to a library of newsletter templates. Now, do you remember how the seller at the bookstore sells you a bookmark after you buy a book? That means, a maximum of 12 emails per subscriber for the 1000 user list. Email templates. Auto-resending.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

For example, you could mark an important event like a purchase or newsletter subscription as a key event. This study included thousands of domains and tens of billions of sessions, though it excluded direct traffic.) Subscribe to a newsletter. This will appear as a key event metric in Analytics reports.” And who can blame them?

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Grow Your List for Free with ConvertKit Landing Pages & Forms

ConvertKit

What used to require buying a domain, setting up hosting, installing WordPress, choosing a theme, and adding opt-in forms—all just to validate a creative idea—is now available in one tool with ConvertKit. You can quickly build a personal site and launch a newsletter to get a professional looking site up and running in a few minutes.

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How to Make a Small Business Website

Optinmonster

How to Make a Website for a Small Business You need 3 basic things to build a small business website: Domain name: This is the name of your website, such as OptinMonster.com Web hosting plan: This is the space where your website will be built Website builder: This is a tool that you use to put your website together without coding.

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8 inexpensive professional development ideas for martech pros

Martech

It is also necessary to build various capabilities beyond your domain expertise. Training is typically promoted in intranets, internal newsletters and town hall meetings, usually occuring during regular business hours. They typically have websites, newsletters, podcasts and webinars. These are worth following.