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Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Instead of relying on rankings to get clients, she is now building relationships with referral sources such as parenting websites, mommy bloggers and pediatricians. As of this writing, she is working on a free ebook to introduce people to her system and why it works. What people fail to understand is that there are 2 types of marketing. One is not better than the other. You do!

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Instead of relying on rankings to get clients, she is now building relationships with referral sources such as parenting websites, mommy bloggers and pediatricians. As of this writing, she is working on a free ebook to introduce people to her system and why it works. What people fail to understand is that there are 2 types of marketing. One is not better than the other. You do!

Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?

eMarketing Strategist

Instead of relying on rankings to get clients, she is now building relationships with referral sources such as parenting websites, mommy bloggers and pediatricians. As of this writing, she is working on a free ebook to introduce people to her system and why it works. Part of the plan is to write guest blog posts for the parenting websites and mommy blogs; this will get her in front of people who don’t know her service exists. If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. Passive Marketing. You do!

HARO Part II: 5 Not So Well Known Uses for HARO

eMarketing Strategist

Help a Reporter out (HARO for short) connects you with journalists writing on your area of expertise. Once you get a sense of the content they publish, you could approach them about writing a guest post. Interviewing experts or having a guest blogger are a couple of ways to get fresh content and build new relationships. You’ve probably read an article in a magazine or seen a news segment on TV that featured a company similar to yours and wondered “How’d they get that spot?&#   They got that spot because they came to the attention of the right journalist.

How to Find Your Customers Online: A Case Study

eMarketing Strategist

Tapping the existing audiences of websites, bloggers and experts is probably the easiest way to get in front of new people. One target market that emerged was stay at home Moms and it was news to most of the group that “Mommy Bloggers&# are a serious force to be reckoned with online. Just a week later, the New York Times had an article “ Honey, Don’t Bother Mommy. I’m Too Busy Building My Brand ” about a Mommy Blogger boot camp. According to a 2009 study by BlogHer, iVillage and Compass Partners, 23 million women read, write or comment on blogs weekly.”.

The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call.

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. For military bloggers, I need lists that are both American and also pro-military and pro-soldier.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps. If you’re in your mid- to late-30s — or even 40s, gah!

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

The writing bots are here. at this point, the message is loud and clear: Computers can write, and often, they can write better than humans. Using artificial intelligence, we will be able to analyze huge volumes of data and compare concepts with statistical ideals to develop beautiful writing quickly and at almost no cost. Will any writing serve their needs?

The art of writing the perfect blogger pitch

Biznology

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model. Bloggers don’t trust PR firms. We We don’t take the blogger’s interest in our pitch for granted. 

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. ssets (free).

2 Sure-Fire Ways to Inspire Your Blog Writing

Writing on the Web

Does your blog writing lack inspiration? Is it hard to get really fired up when starting to write a post? I get that. When I was just starting out as a blogger (was that really over 15 years ago?!) I could just feel that screen staring right back at me. What can a blogger blog about to other bloggers? Nobody starts out writing well. Try it out.

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.

8 ways blog writing is unique

grow - Practical Marketing Solutions

They may be great writers, but they are not great bloggers. Here are eight ways that blog writing differs from how you might write in school or at work. 1) Headlines matter. A lot. Busy readers like lists. 2) Write upside down. In school, we are taught to write linearly. call that writing upside down. Write like you speak. Here’s why. Accurate.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard. Blogging Isn’t Cool. Blogging is Hard. Groan.

Authorship and the Invisible Blogger: Are you writing yourself out of success?

grow - Practical Marketing Solutions

” In the post, Tom laments that the more he guest posts and syndicates his writing, the less relevant he may become. The web cares about CONTENT, not necessarily authors, and Tom postulates that in our frenzy to write and distibrute content, we may be creating more and more work only to become less and less visible. Is the age of the independent blogger over?

Behind the scenes: How to write a business book

grow - Practical Marketing Solutions

How I write books The main idea — The most challenging part is coming up with an idea that is truly different and exciting to my readers. That’s a good thing. I was letting the research write the book, not my pre-conceived outline of what I thought should be in the book! That way, by the time I get there, I have all the pieces in place to begin to write. What I.

Bloggers Block? How to Get Your Creative Writing Mojo Back

Writing on the Web

Ever get stuck with blogger’s block? Fingers just lay there on the keyboard like wet noodles… How can you get your creative writing going again? Writer’s and blogger’s block is a completely natural event experienced by writers , usually as a side-effect of writing for a deadline. Writing Exercises. Can’t get a spark of creativity going?

Do you have to be a great writer to be a great blogger?

grow - Practical Marketing Solutions

If you’re not confident in your writing skills, can you still be a great blogger? Good writing matters. ” That’s common feedback I receive about my books and blog posts.  If you can’t write, you can still talk, right? Write upside down. In school and at work, we are taught to write linearly — a beginning, a middle and an end.

The Anti-Blog Post to Writing Better Blog Posts.

grow - Practical Marketing Solutions

Bloggers in factory-mode. The answer may be James Altucher , who’s a notorious investor, entrepreneur and blogger.  I don’t always like his work, heck, I often don’t even understand it.  He’s irreverent and vulnerable, a human fly on my peripheral vision. But there’s something magical about the way he writes. I can’t read your blog. After a while, I burrrrned out. Right?

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. It’s not often they’ve studied English or creative writing. So how can you brush up on your writing skills in order to maintain a professional blog and website for your company?

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

What do I write about? How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. Re-frame the assignment. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something. Tell YOUR story, don’t write a script.

How to Turn Anyone Into a Blogger

Hubspot

Brainstorming topic ideas, writing, editing, proofreading, publishing, promoting -- it’s a lot to ask from a handful of writers who have a plate full of client work to do. Whether you know it or not, every person that works for you is a potential blogger. Even people who want to write might be so swamped they don't dare to take on a new project that will take up their precious time.

Blogger Outreach: Pet Bloggers are the New “it” Girl

WindMill Networking

As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. So, behold, the rise of the pet blogger! I’m Not […]. This monthly Blogger Outreach column is contributed by Kristen Matthews. constant thirst for creativity has driven her in to this profession because it's full of writing and new ideas. Blogger OutreachAuthor information.

6 Easy Blog Posts You Can Write to Attract Readers

Writing on the Web

Here are six types of blog posts you can write easily and quickly. Photo essays – Blogging doesn’t have to be all about writing. Write a sequel to an old post – Did you tell a funny story in a blog post? Consider writing a follow-up post in order to give a conclusion to the story or question. Write a post series – Many bloggers utilize this tactic.

Unusual writing advice from a person who shouldn’t give writing advice

grow - Practical Marketing Solutions

constantly strive to create a more compelling writing style. If we humans want to compete, we must establish an entrancing voice that bonds people to our writing. Over the last few years, I have amassed myriad techniques that improve my writing ability, primarily because English is my second language and I need to hustle triple hard. Not just for show. Pressure deluxe. Zzzzz.

The evolution of a blogger

grow - Practical Marketing Solutions

Srinivas Rao writes about  the things you should have learned in school, but never did  and his the host-co founder of  BlogcastFM. By  Srinivas  Rao, Contributing {grow} Columnist. While it’s tempting to see ourselves as marketers, what we’re really doing is creating art. Through our digital footprints we’re attempting to create our personal masterpieces and leave a mark on humanity.

What I Learned About Blogger Outreach from Surveying 4,000 Bloggers

WindMill Networking

I recently published the results of a survey in which I reached out to 4,000 bloggers and gathered their perspective on their role in influencer marketing. This monthly Blogger Outreach column is contributed by Kristen Matthews. constant thirst for creativity has driven her in to this profession because it's full of writing and new ideas. What I Learned About Blogger Outreach from Surveying 4,000 Bloggers by Kristen Matthews - Maximize Social Business. Blogger OutreachAuthor information. Kristen Matthews. Kristen on Google+.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? In a blog post last week I shared that the two most common statements I hear about blogging are: “I don’t have enough time to blog.”. “I don’t know what to write about.”. hope so.

Creative Work, Blogging, Writing and Resistance

Writing on the Web

Everyone encounters resistance when it comes to blogging, writing, and creative work. It doesn’t matter if you’re a scientist, blogger, CEO or rock star. Write about it. Write. About Blogs Content Marketing On Writing Better Online Marketing Writing for the Web blog writing business blogging content marketing with blogs creative work resistance

Blogger’s Block: Writing Tips to Get “Unstuck”

Writing on the Web

What do you do when you’re stuck and can’t write on your blog? Here are some blog writing tips. Start writing about where I’m at, what’s going on here, and then tie it in with something useful and relevant to readers. That’s one blog writing tip that usually bails me out. One of my clients tells me he doesn’t write that much anymore.

Lifehack: How to write a book and actually finish the job

grow - Practical Marketing Solutions

Writing a book is really hard work. Although a book has a linear flow, trying to write a book from start to finish is inefficient. You have to learn to write non-linearly. If you are writing linearly, that means everything would come to a stop until you do the interview, which is a big waste of time. As you will soon see, this is the key to effective non-linear writing.

12 Tips for Writing With Unforgettable Personality

Hubspot

writing personality is just as real, unique, and nuanced as your personality in everyday life -- expect you only release it when you create content. Want to let yourself shine through in your writing? Check out these 12 methods for writing with unforgettable personality. 12 Methods for Writing With Unforgettable Personality. 1) Embrace your (writing) personality.

Tips on Writing a Great Blog Post:Give it a Rest

Writing on the Web

It’s the rainy season here in Mexico – a great time to do a lot of reading, writing and recovery – at least, that’s what I told myself when I scheduled my shoulder surgery. But I’m having trouble with my blog writing.  And now I’m stuck. I’ve got  Blogger’s Block.  (Yes, even  experienced bloggers  can get stuck from time to time.). It’s why you’re writing the blog post.

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Great bloggers are constantly getting pitched by marketers, making it all the more important for you to stand out from the crowd if you want them to pay attention. Here''s an example.).

Why it pays to be a patient blogger

grow - Practical Marketing Solutions

But that is not necessarily an ideal quality to have as a beginning blogger! Uber blogger Chris Brogan famously said that it took him three years to attract his first 100 blog subscribers. Help others, Support other new bloggers. Just keep writing. I have a “healthy impatience.” ” Most successful business people do. And most of them were mine : ).

11 Actionable Writing Tips [+Examples]

Writtent

To keep ahead in the blogging rat race, you need to be constantly improving your writing. Here are 11 actionable writing tips to help you do just that. 1. When you’re a blogger, statistics are your best friend. Write in Solitude. The space in which you write has more to do with the quality of your output than you think. Write at an 8th Grade Level.

7 Ways to Make Bloggers Dislike Your Marketing

WindMill Networking

I can honestly say that blogger outreach as part of a marketing strategy can create phenomenal brand lift on many levels. To do it right, marketers need to consider the POV of the bloggers they want to work with and what it means to one’s time and life to run a blog. […] Author information Kristen Matthews This monthly Blogger Outreach column is contributed by Kristen Matthews. constant thirst for creativity has driven her in to this profession because it's full of writing and new ideas. Blogger OutreachWhen done right.

Business Blog Writing: Must You Write It Yourself?

Writing on the Web

Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? Or can you outsource it to writers and guest bloggers ? They expect to read what you write to get familiar with you before they call or consider hiring you. This means you will need one or two hours each time you write a fresh post.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?