In “ A War of Enlightenment Against Marketing Jargon ,&# Hunter Richards, Accounting Market Analyst and blogger for Software Advice , has put a few meaningless and overused marketing phrases on a Gartner-like quadrant that clearly categorizes the jargon many B2B marketers are inclined to use. That also goes for ROI, SFA, CRM, ERP and dozens of other B2B acronyms.