Biznology

FEBRUARY 13, 2018

AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. If you have a thumb drive you want to promote via influencer marketing, you’d better have 500 drives-plus-shipping at the ready because that’s success. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

JANUARY 2, 2018

The better way is to remember way back to 1965 to where hypertext was invented by Ted Nelson and to remember that hypertext was developed as a way of linking together a stack of information “cards.” ” These hyperlinks were textual and were used as ready references to content relevant to what you were reading.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

Biznology

NOVEMBER 2, 2017

The Tailwind social automation toolkit offers large businesses and bloggers alike a powerful social media marketing platform specializing in Pinterest and Instagram. With Searchmetrics you get real time visibility into how well you’re optimized across all platforms and devices to make informed decisions that move the needle.

Marketing Automation Services 139

Marketing Automation Services Marketing Automation Automation Tools 139

Biznology

MARCH 28, 2017

Our campaigns didn’t include products, but were earned media informational campaigns: information on how to prevent HAIs, about handwashing, issues with call phones, with neckties, with the curtains separating beds and even the evil doorknob. And share, and share, and share.

Social Media 0

Social Media Media Blogger Internet Marketing 0

Biznology

APRIL 20, 2016

So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. I was amazed at the wealth of information here.

B2B Marketing 104

B2B Marketing B2B Blogger Case Study 104

Biznology

JANUARY 9, 2014

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Blogger LinkUp. This company’s stellar outreach tools help connect brands and bloggers. Over 2 million blog posts are published each day. Or is it better categorized as outreach tools?

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. Everyone was so excited as to how successful the launch was.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

JANUARY 26, 2016

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. Be sure to check them out and I’ll be live and creative and informative and generous with my big brain next week, I promise!

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Biznology

NOVEMBER 10, 2015

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

AUGUST 6, 2012

Blogger Outreach. For a large swath of the keyword landscape, the best and brightest bloggers have a lot of domain authority. Still, you probably need media relations to reach out to bloggers, and getting them to link to your pages in this fashion can be tricky. It will pay dividends in blogger outreach. Social Sharing.

Google 80

Google Ad Building Domain Blogger 80

Biznology

AUGUST 25, 2014

20 bloggers called “Walmart Moms.”. By having a number of Twitter accounts, Walmart aims to provide information on Walmart’s major activities and initiatives – from sustainability to diversity, from healthier foods to charitable giving. They’ve always been real moms who are bloggers. 33,000+ Followers on Pinterest.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. But that’s extremely unlikely.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 17, 2011

Let me explain and let me introduce myself because Mike has offered me the opportunity to be a blogger here, so I thought I would put everything into context and perspective. Instead, I threw myself and my agency into blogger outreach and social media marketing. That's my goal as blogger here.

Social Media 80

Social Media SEO Advertising Agencies Media 80

Biznology

OCTOBER 14, 2011

What I am writing here is not a reaction to the great posts that Chris Abraham wrote recently here at Biznology: How to pitch a blogger and How NOT to pitch a blogger. I like to take reported information and give opinions on it. It wasn’t by putting out thousands of blind sales letter like requests to be a guest blogger.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

Biznology

DECEMBER 31, 2013

Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about? Did you pore over philosophy in college, were you obsessed with the history of the civil war, were you freakishly informed about the migrational patterns of the minke whale? Are you still?

Social Media 80

Social Media Media Work Management Marketing Management 80

Biznology

JUNE 13, 2017

We even need to compete, sometimes, with those heartless affiliates who care more about Google’s algo then they do making connections — getting good content and amazing information into the hands of passionate individuals who want to do more with that good stuff than just driving traffic, than just linking and forgetting.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Biznology

OCTOBER 7, 2015

Every blogger knows the challenge of finding topics to write about. You can also reverse the experience to crowdsource information and ask a question yourself. The customization features of this tool help you get concise pieces of information so that you can immediately get an idea of what is happening right now, each morning.

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

APRIL 25, 2014

WordPress and Blogger are two that provide a profile and image for heightened visibility. If registration isn’t available, at least be sure to leave as much information as the site allows. Always include your first and last name, contact information, and your website address. Register with websites before you comment.

Ideal Customer Profiles 80

Ideal Customer Profiles CAN-SPAM User-Generated Content Internet Marketing 80

Biznology

JANUARY 12, 2015

The two most popular blogging platforms are WordPress and Blogger. In fact, many experts would argue that content is more important than ever; even more reason to build up information and content on your business blog. Blogging can help you communicate special events and information with your customers quickly.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Biznology

APRIL 3, 2013

Third-party content is a term that covers a lot of ground, from advertising to guest blog posts, but for the purpose of this entry, I will use the term to refer to any site content that is meant for reader information. If you are using information without knowledge on the part of its originator, always use proper attribution.

Content 80

Content Ad Exchange Small Business Marketing Blogger 80

Biznology

NOVEMBER 4, 2015

For a generation that has grown up with information at its fingertips, traditional routes to success are too slow. They’ve grown up in a world of seamless global communication that can make anyone a YouTube star, a celebrity blogger, or the developer of a hit mobile app used by millions. They are the children of the cloud.

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Biznology

MARCH 20, 2014

It’s true that blogs take lots of effort if you want to convey the importance of the information contained, but that doesn’t mean you’ll need hours to do so. When you’re sure you’ve included all the necessary information, it’s time to edit. After four or five tries, you’ll streamline the process and become a blazing fast blogger.

Copywriting 80

Copywriting Facebook Twitter Blogger 80

Biznology

DECEMBER 4, 2014

Is your company operating on old SEO writing information? The end result: companies are infected with bad information and do things the wrong way. Another based their entire SEO strategy on bad information from an SEO vendor. Just target your publications (and court your guest bloggers) carefully. Are you sure?

Copywriting 80

Copywriting SEO Press High Quality Lead 80

Biznology

SEPTEMBER 25, 2014

Many writers are operating on outdated SEO information (such as keyword density/stuffing) that can actually harm your site. Additionally, some writers are fantastic bloggers, but they don’t know how to structure solid sales copy. Develop a lunch and learn session and share this information with your writers.

SEO 80

SEO Google Training Webinar Metrics 80

Biznology

AUGUST 20, 2012

70% of bloggers are organically talking about brands on their blog. These are great companies BarnRaisers is grateful to be associated with and we appreciate the information they make available to help business make smarter decisions. 90% of online consumers trust recommendations from people they know. 14% trust advertising.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

NOVEMBER 15, 2016

Just start working today, right now, on creating as much content as possible, across as many social networks and free sites such as Medium, Tumblr, WordPress.com, Blogger, etc, as possible. There a lot more information I could go into. It’s simple. What of Bing and Yahoo!? Well, if you can make Google dance then Bing and Yahoo!

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

AUGUST 28, 2013

Even the most experienced bloggers lack ideas and motivation from time to time. Be sure to provide enough background so clients understand why the information is significant and how it affects them. Blogging is a valuable marketing tool that requires consistency. Pending legislation.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Biznology

JANUARY 28, 2015

Instead, fill your blog with useful information that answers your readers’ questions. Bloggers have to love writing (or at least like it a lot) to produce excellent content. But if your blog is filled with press releases, case studies, and testimonials–and no other real content–your readers are going to tune out.

Copywriting 80

Copywriting SEO Blogger Case Study 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

SEPTEMBER 15, 2015

I would love to integrate Amy and Alexa on my Amazon Echo so that I can schedule calls and meetings via voice while I’m on my treadmill ( “Alexa, please ask Amy to schedule a call with Bob Fine tomorrow to discuss the SOCi blogger outreach campaign” , for example).

Training 80

Training Blogger Amazon Google 80

Biznology

JUNE 20, 2013

I always try to find the contact’s first name to address them informally like, “Hey Mike…” You might cringe at this idea, but right away this comes across as more personal and my voice comes through rather than sounding like a stock email. Avoid Stock Emails.

Link Building 80

Link Building Outreach Ad Building PageRank 80

Biznology

SEPTEMBER 18, 2013

Instead, it’s the journalist or blogger or social media influencer—the Key Influencer , as I call ‘em—who’s going to help you promote your created/curated content. The first consumer of your content marketing efforts isn’t your end-customer (though you’ve absolutely got to keep them top of mind).

Content Marketing 80

Content Marketing Content Work Management Curation 80

Biznology

OCTOBER 11, 2010

An independent blogger could potentially be more influential than a New York Times columnist, and the role of editors in identifying and promoting relevant content would be seeing their last days. In the early days of Web 2.0

Curation 80

Curation Web 2.0 Digg Barriers 80

Biznology

MARCH 23, 2012

Wouldn’t it be better for Google if they had businesses promoting Google + to their customers as a place to be to get more information about the business? What I see as the REAL bonus for Google lies in exactly which social media sources are receiving a deep dive in analytics. Here’s the lineup from Google’s Social Data Hub.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

FEBRUARY 25, 2014

So, over time, shell-shocked from seeing everyone around them being shot down and rejected; and, after repeatedly being warned by the media and by social media gurus as to how much of a mine field blogger outreach is, once-bitten, twice shy. Bloggers are generally more libertarian rugged individualist than sycophantic people pleasers.

Paid Content 80

Paid Content Long Tail Marketing Blogger Outreach 80

Biznology

MAY 24, 2017

But if you’re going to pay to advertise your content, you want it to provide valuable information and look professional. Are there any bloggers or social media influencers in your area? Some bloggers will want to sample your products and write a review. Find local influencers.

Small Business Marketing 141

Small Business Marketing Advertisements Advertising Effectiveness 141