Confessions of a B2B Marketer

OCTOBER 3, 2022

Which is more than just producing a 20-minute audio." - Tom Hunt, Founder & CEO, Fame "Bloggers are getting significant organic traffic for topics. But, it's more about how you can bring in marketing and operations in order to run this growth process. hit 200k MRR?

B2B 40

B2B Blogger Domain B2B Sales 40

Hubspot

MARCH 25, 2015

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Want to achieve worthwhile results from your blogger outreach efforts? 3 Tips for Effectively Reaching Out to Bloggers.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

Hubspot

JUNE 2, 2011

Jason Falls joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Blogger outreach. Check out HubSpot's Free 9 Step Email Marketing Guide. Blogger Outreach. Connect with HubSpot : In fact, it's number 17 on the Ad Age Power 150 list.

Blogger 28

Blogger Social Media Outreach Media 28

Optinmonster

DECEMBER 21, 2023

If this is new to you, use websites like Moz or Ahrefs to improve your outreach. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%) Prospecting: You’ll want to find blogs that target the same demographics as yours. 69%) and Facebook (.77%).

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

SendX

MAY 24, 2019

Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”? When to Write for Outreach Email marketing is not limited to your subscribers. You can use your email copywriting knowledge to design engaging and high-converting outreach campaigns as well.

Copywriting 151

Copywriting Tips Template Content 151

ClearVoice

APRIL 30, 2020

A lead generation tool is a tool or software that makes it easy to capture qualified leads without doing a ton of manual outreach, follow-ups, and nurturing. Many marketers claim that OptinMonster is one of the best lead generation tools available today for startups and small businesses, agencies, bloggers, and even e-commerce businesses.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Hubspot

APRIL 21, 2020

Finally, if you're a HubSpot customer, you can leverage another app — the Facebook Welcome app in HubSpot's app marketplace — to help with your mobile app launch on Facebook. Pitch your story to tech, mobile, and industry journalists and bloggers. Unless, of course, you're trying to beat a competitor to market! Pitch Your App.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

SmartBug Media

JULY 10, 2019

In the B2B world, however, it is important to remember the size of the organization you are trying to reach because it can have many implications for the success of your outreach. The more frequently you can get bloggers and outlets talking about your brand, the better. Develop Tons of Content. Remap Your Sales Process.

SMB 67

SMB Planning Marketing Plans Allocation 67

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. 3) Not Keeping Outreach Records. Talk about a jack of all trades!

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

NOVEMBER 20, 2017

Here’s the message I sent Lindsay Kolowich when I was applying to the HubSpot Sales Blog writing position (it’s an email, not an InMail, but could just have easily been sent via LinkedIn): This message works because: I connected with Lindsay over Twitter first, so she was expecting my email. Press Outreach Example and Template.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

Hubspot

OCTOBER 23, 2015

This is cold outreach, and, for better or for worse, it has its purpose. I’ve identified five elements of the perfect cold outreach email, as well as expert examples to go along with each one. I’ve identified five elements of the perfect cold outreach email, as well as expert examples to go along with each one. Keep reading.

Outreach 28

Outreach Case Studies Case Study Newsletter 28

Whale Pages

APRIL 28, 2020

my hope is that today’s tutorial will make your affiliate outreach, onbarding and activation efforts much faster and easier. While many of the bloggers creating this “best of” content are affiliates, not all of them will be. So how can we narrow our search down further to filter only for bloggers who are affiliates?

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

Hubspot

OCTOBER 1, 2021

An outreach campaign can be a double-edged sword. Segmentation is key when trying to achieve the right formula for outreach campaigns. Segmentation is key when trying to achieve the right formula for outreach campaigns. However, if you don’t apply the right formula, you can end up in the spam bin and your reputation can suffer.

Segmentation 69

Segmentation CAN-SPAM Work Management Click Rate 69

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Lee Odden is an avid blogger, talented speaker, and author. He has spoken internationally, is an avid blogger, and author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Onalytica B2B

JULY 8, 2015

Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. The results also showed the close relation of PR to marketing with brands such as Hubspot, TheDrum and Onboardly. try it today for free!

PR 100

PR PageRank Brand Identity Branding 100

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Valasys

FEBRUARY 13, 2020

So much so that the famous author, speak & blogger Seth Godin describes it as the “ only marketing left.” According to the State of Inbound Report by HubSpot , the marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. How to Build Brand Authority with Content Marketing?

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Hubspot

JULY 27, 2015

For example, this ebook below from the HubSpot library is ideal. But let's be honest, not everyone is a designer, so if you're lacking in this department then hire a professional ebook designer to help you or download one of HubSpot's free ebook templates. Solution: Do outreach for your ebook. Highlights the value to the reader.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Landing Pages 28

Hubspot

SEPTEMBER 23, 2020

As the HubSpot Blog's Audience Growth Manager, one of my duties involves developing highly shareable blog posts that pull in non-organic traffic from sources like email, social media, and other websites. Marketing Manager of Product Awareness -- and HubSpot's resident backlink expert -- to develop the blog's link-building playbook.

Link Building 101

Link Building Hubspot Thought Leadership Ad Building 101

Hubspot

SEPTEMBER 6, 2010

How to Use Social Media Monitoring Tools for Outreach Marketing. The topic of this Search Engine Land article is outreach marketing, or as Hall puts it, "the practice of seeking out individuals or organizations that have a shared interest in what you or your company has to offer.". Avoid Blogger Burnout: 5 Tips to Save Your Sanity.

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Hubspot

OCTOBER 9, 2012

I also know that HubSpot invests in employees dedicated solely to managing their social media presence, as well as many other companies we work with -- and they're all seeing great results from it. We use HubSpot to measure our traffic and social media engagement. 2) Listens to the Buzz. It’s about dialogues, not monologues.

Social Media 28

Social Media Communities Work Management Media 28

Optinmonster

NOVEMBER 27, 2023

Then check out this list from HubSpot. 4 Bombproof Formulas for Openings That Grab Readers and Don’t Let Go – Smart Blogger’s list is intended for bloggers, but it works for email marketing, too. Be warned, Hubspot’s templates feature heavily in this section.

Copywriting 111

Copywriting Template Work Management Marketing Management 111

Hubspot

JANUARY 10, 2012

Last week, nonprofit blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest content challenges facing nonprofit marketers. Here's what they said, along with a few tips from HubSpot's own blogging experiences. Examine your blog analytics to find your best channels for outreach.

Budget Programs 28

Budget Programs Outreach Blogger Network Marketing 28

ClearVoice

MARCH 26, 2020

” — HubSpot. A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Think of these folks as the masons forming the foundation for your marketing outreach.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Hubspot

AUGUST 5, 2014

Channel Marketing Associate, HubSpot. Chief Marketing Officer, HubSpot. Head of Marketing for HubSpot Labs, HubSpot. I was absurdly under qualified to work at HubSpot. But I had consumed every piece of content HubSpot put out. Three hours and 26 minutes later, I got a phone call from HubSpot''s recruiter!

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Chris Koch

MARCH 19, 2010

Image by HubSpot via Flickr. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. This helps you decide which blogs you’d like to do outreach with, for example. I want to do something ambitious and I’m hoping you’ll help. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Hubspot

AUGUST 11, 2011

There is nothing worse to a blogger than a blind pitch. Personalize Your Blog Outreach Messages. Reaching out to bloggers with a form email is going to annoy the blogger and yield few guest blogging opportunities. Always, always, always personalize your outreach. Connect with HubSpot : Use Social Media.

Blogger 28

Blogger Lead Scoring Lead Ranking Keywords 28

Hubspot

OCTOBER 21, 2016

Outreach – find bloggers who will benefit from sharing your infographic. If you’re not a big brand with a large following, you’ll get limited mileage on most of these methods without determined effort on outreach. Outreach is an unavoidable necessity. It’s like cold calling and door to door selling.

Analysis 28

Analysis Outreach Cold Calling Sample 28

Webbiquity

OCTOBER 6, 2020

Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). Once you’ve identified your influencers, personalize your outreach. Build your site on a solid, established, professional platform like WordPress or HubSpot. Get your technical SEO right first. Never buy links.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Hubspot

NOVEMBER 3, 2014

This year, however, journalists made it even easier on us: Most of the quotes and tips included in the deck were taken straight from the interwebs, specifically Twitter, where reporters are all too eager to share what’s working and what isn’t when it comes to media outreach.

PR 28

PR Guerilla Marketing Public Relations Press 28

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. HubSpot As a lead generation tool, HubSpot is a central part of its comprehensive inbound marketing and sales platform.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

JANUARY 12, 2016

In that case, you might reach out to a few top bloggers and/or academics in your field to offer their informed opinions on a meaty topic. Here’s three of the main things you need to do when creating an outreach plan: Think about the length of the eventual post, and number of content pieces you’ll need.

B2B Thought Leadership 28

B2B Thought Leadership Tips Blogger Thought Leadership 28

Albacross

JANUARY 17, 2020

HubSpot It serves as our main CRM solution where we store the information we have about all our current clients, potential leads, leads in progress & lost deals. Hubspot Tried and true and the holy grail for lead tracking. Hubspot helps me manage my workflow. One thing that has brought me a lot of leads is cold email outreach.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

SnapApp

MARCH 6, 2013

Today's guest post comes from Kristen Matthews of the blogger outreach company, GroupHigh. That's why bloggers - a virtually unlimited source of third party opinions - have made blogger outreach a key component of successful marketing strategies. An Overwhelming Majority of Consumers Look to Bloggers.

Blogger 48

Blogger Outreach Marketing Strategy Marketing & Strategy 48

Hubspot

AUGUST 24, 2016

In his article " How to go from one Facebook ad to $197 in less than 60 seconds " blogger Bryan Harris took this one step further and combined a PDF version of the article along with 5 links that weren’t in the original post - people only got these bonuses when they subscribed. 6) The Workbook. I just had to know what the email subject was.

Lead Scoring 28

Lead Scoring Lead Ranking Leads Lead 28

Hubspot

JULY 6, 2011

Matt serves as the chief blogger for Volusion’s Ecommerce Blog , and you can follow Volusion on Twitter @volusion. Please join us for a joint Volusion and HubSpot webinar on Thursday, July 7th at 4 PM ET! Repurchase : Keep in contact with your customers via scheduled emails, social media, and personal outreach.

Buying Cycle 28

Buying Cycle Top of Funnel Buy Ideal Customer Profiles 28